Good Eggs’ Post

#GroceryStoreBestsellers 🛒 Discover the cream of the crop in grocery aisles! From pantry essentials to culinary delights, explore the top-rated products that are flying off the shelves. Stay updated on trending flavors, must-have ingredients, and consumer favorites. Whether you're a foodie, a savvy shopper, or a retail enthusiast, join the conversation on the latest and greatest in the world of grocery store finds. 🍲🍎🍫 #GroceryGems #TopGroceryPicks #ShoppingFavorites

Sometimes a brand or product catches your eye and you think: I don’t know if it’ll work, but I friggin’ love it. I first encountered Petit Pot at the summer Fancy Food Show in 2016. Their little pot du cremes were the highlight of my show. I’m pretty sure I mentioned them to anyone I talked to about it. Fast forward eight years and I’ve watched them consistently expand distribution and, more recently, add some rather significant innovation (highlighted in this recent store pic). I highlight them for three reasons, in addition to the fact that they make a darn fine product. 1️⃣ Ready-to-eat desserts is a stale category. It’s mostly ice cream and novelties, rarely a proper "dessert". Sure, some have tried to “reinvent” jell-o pudding or make yogurt into dessert, but there hasn’t been much “class” in the category. Until now. 2️⃣ From what I can tell, they have not gone into the VC market in a meaningful way. Instead, they’ve built the brand one SKU and point-of-distribution at a time without a glut of cash. 3️⃣ This is a hard product to do well: it’s dairy, it’s refrigerated, it’s in glass (glass!). Those are more hurdles than most will clear. I don’t know if they are profitable and I can’t say I have a personal relationship with anyone there. However, if you're listening, I will say, in terms the French might understand, “bravo.” I love the brand, the food and the hustle and I just wanted to share it. #cpg #brand #brandlove #dessert #treatyoself

Just because you can doesn't mean you should. If I could have a redo… I loved my time leading innovation at Post. I had a literal treasure trove of iconic brands to play with and the ability to create new ones. We believed it was important to: 1. Respect the brands and the consumers who love them 2. Believe that they can do and be more than they are today #2 led to the launch of Honey Bunches of Oats (HBO) Granola Chips The premise was how do we bring the bunches to life in a new and fun way. We had: Great taste - buyers begged us to launch them Several clear use cases as a snack, a yogurt topping, even on ice cream - I know… What we didn't have: Expertise as a snacking powerhouse. Let me explain. We were able to get distribution in the cereal aisle and it made sense. Cereal shoppers love HBO and they love to snack. But. We were around only morning cereal solutions so our frame of reference was very limited. Consumers had a hard time seeing us as more because they came down the aisle with a distinct job in mind. What I should have done: Licensed the brand to a snacking expert. They would be able to push us into new parts of the store and as a result new occasions. So here's the lesson. Just because you can doesn't mean you should. Break the rule and you might be ok but you probably won't be great. #innovation #consumerproducts #brandbuilding #brandidentity #positioning

ONLY 1 COMPANY designs products specifically for grocery stores. FOOD is what we're all about. Creating products that are designed to help prepare, cook, serve, bake, and enjoy all the wonderful foods and beverages grocery stores sell is what we do at Blueoco. Interested in learning more about our industry leading impulse program. Email darlene.bond@blueoco.com or check out www.blueocoimpulse.com Our produce program is just one example of our products being completely different than our competition. We don't try to leverage grocery traffic but rather help grocery stores sell GM that is specific to YOUR planogram vs random toys and GM that customers don't need. Our GRAPEFRUIT SPOONS, ORANGE PRESS and CORN STRIPPER are 3 great examples! We have what customers WANT when shopping for what they NEED at the prices they EXPECT.

This Meghan Markle-Backed Beverage Brand Is Now in Target and Whole Foods. Here's What the Founder Learned About a Successful Retail Launch Taking your brand into a major retailer is a big step. Here's how one fast-growing company, Clevr Blends, made it happen. Read more here: https://lnkd.in/dznMGs3C . . Like 💝 Comment below ⏬ Share ✅ For More Such Updates Follow Us @qnewshub @qnewscrunch . . #qnewshub #qnewscrunch #StartupFunding

When walking down the aisle of Whole Foods Market, does anyone think to themselves as they buy a product "Buying this product will result in a velocity turn for the brand". Sometimes when I buy single serve beverages that are on sale, I will load up 5-10 into my cart and then think of the data behind my purchasing decision. OR am I just a nerd? Stephen Gaither Matt Matros Mark A. Samuel #cpgindustry #sales #wholefoodsmarket

#GroceryStoreBestsellers 🛒 Discover the cream of the crop in grocery aisles! From pantry essentials to culinary delights, explore the top-rated products that are flying off the shelves. Stay updated on trending flavors, must-have ingredients, and consumer favorites. Whether you're a foodie, a savvy shopper, or a retail enthusiast, join the conversation on the latest and greatest in the world of grocery store finds. 🍲🍎🍫 #GroceryGems #TopGroceryPicks #ShoppingFavorites

Understanding the true motivations behind consumer purchases can be the difference between selling a single product and selling out entirely. In our latest report, we dove deep into consumer behavior, specifically within the frozen pizza market. What we uncovered is that consumers often view frozen pizza as a “rescue item”—a reliable and convenient option for those moments when cooking from scratch or ordering takeout isn’t an option. Our findings reveal that consumers are increasingly prioritizing reliability and convenience. They want products that effortlessly integrate into their daily routines, providing both practical benefits and emotional satisfaction. Whether it's a quick fix on a busy day or a cozy indulgence on the couch, frozen pizza meets these needs by being both dependable and comforting. Curious about how these insights can apply to your brand? Read the full report here: https://lnkd.in/eJpG3Vri

𝗛𝗮𝗱 𝘁𝗼 𝗯𝘂𝘆 𝘀𝗼𝗺𝗲 "𝗧𝗿𝗮𝘃𝗲𝗹 𝗦𝗻𝗮𝗰𝗸𝘀" 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿 𝗱𝗮𝘆 𝗮𝗻𝗱 𝘄𝗮𝗹𝗸𝗲𝗱 𝗶𝗻𝘁𝗼 𝘁𝗵𝗶𝘀 𝗦𝗻𝗮𝗰𝗸𝗶𝗻𝗴 𝗗𝗶𝗹𝗲𝗺𝗺𝗮? A Smackdown of Multi-Packages Cookies vs. Crackers, Who Wins that battle of ON-THE-GO Snacking in your household? I mean, I thought shopping the cereal aisle for the kids and grandkids was tough, but here at Publix, a real battleground for the right snack is right in front of me. 𝗣𝘂𝘁𝘁𝗶𝗻𝗴 𝗼𝗻 𝗺𝘆 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗛𝗮𝘁, 𝗜 𝘁𝗼𝗼𝗸 𝘁𝗵𝗲 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝗮𝗹 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗼 𝗱𝗲𝗰𝗶𝗱𝗲 𝗧𝗲𝗮𝗺 𝗖𝗼𝗼𝗸𝗶𝗲 𝗼𝗿 𝗧𝗲𝗮𝗺 𝗖𝗿𝗮𝗰𝗸𝗲𝗿? • Cookie Side: Sweet Seduction: Chocolate chip to Oatmeal raisin, net result an instant sugar rush and a burst of childhood nostalgia. • Cracker Counterpoint: Savory Satisfaction: The Crunch and salty kick hits the spot when you want a little more substance.  Additionally, a great paring with fruits and cheese, so now another decision to make. Additionally with crackers you do have a "Healthier option, some crackers boast whole grains, seeds, and other wholesome ingredients.  Not to mention the Versatility Factor: as crackers can be makeshift spoons for dips. 𝗧𝗲𝗹𝗹 𝘂𝘀, 𝘄𝗵𝗮𝘁'𝘀 𝘆𝗼𝘂𝗿 𝗰𝗼𝗼𝗸𝗶𝗲-𝘁𝗼-𝗰𝗿𝗮𝗰𝗸𝗲𝗿 𝗿𝗮𝘁𝗶𝗼 𝗳𝗼𝗿 𝘁𝗿𝗮𝘃𝗲𝗹𝗶𝗻𝗴?   𝗔𝗻𝗱 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗽𝗿𝗼𝗰𝗲𝘀𝘀? Do you think about Brand 1st, then lean to Type and lastly Flavor?   On average a shopper will make this decision in milli-seconds, so What Stands out here?  Brand, Colors, Flavors, Deals?  It's all decisions we make daily (Think about that Brand Guru's - What sets your package apart).   Well maybe not for me, I would still be standing in front of this section trying to solve world peace if I could, its sort of what we do! At the end of the day the winner of this smackdown is you, as the Shopper AND Consumer!   Make your choice and remember the benefit of the multipack, it's easy to share!!! Enjoy the snacking madness and have a great week! #cookiemonster #crackerlover #onthegosnacks #categorymanagement

We’ve confused innovation and proliferation: 19 flavors of Cheerios (chocolate strawberry, anyone?) 20 flavors of Sweet Baby Rays BBQ (not including dipping sauce.) Heinz is creeping up to its 57th ketchup flavor. Don’t even get me started on Oreos. Trademark expansion is a very efficient growth strategy from top to bottom. All ad dollars reflect on the parent brand. It builds a brand block on shelf. It’s relatively simple to produce and execute. It may delight hard core users. Even if its only 5% incremental, that’s a big, big number on a billion dollar brand. I see it in every category: spirits, salty snacks, condiments, desserts, breakfast foods, hummus (hummus!). It’s what big CPG companies are good at: adding value to existing trademarks. (They are rather poor at building new brands…better at acquiring them and killing them, but that’s another post.) It’s also boring AF. So let’s not call it innovation. No new categories are being created here. No new needs are being met, no pain points resolved. As I watch smaller CPGs struggle to gain a foothold, I think the proliferation of legacy trademark variants is one of the biggest impediments to their growth. How do you compete for a buyer’s attention when she can add $10M with Swedish Fish Oreos (yes, that's a thing!)? There are a few ways I see this playing out, but Im curious to your thoughts? Will the proliferation last? Or will we return to real product innovation? Trying hashtags! #innovation #newproductdevelopment #CPG #Product #5