Good Endeavours’ Post

📣 Calling all nonprofits 📣 Do you want to learn how to use Canva to supercharge your work? Join our free Design Essentials for Nonprofits webinar and see how you can use Canva tools to amplify your impact! In this workshop you will learn: The World of Color The Art of Typography The Basics of Layout The Power of Brand This webinar is suitable for anyone in the charity sector who uses Canva, no prior experience necessary! Sign up here: https://lnkd.in/evwXA9i9 #nonprofits #graphicdesign #canva #socialimpact #community #webinar

Remember this when you’re creating fundraising letters or emails: we’re trying to communicate, not win design awards. There is nothing bad about good design. But how do you define "good design?" "Good design" for fundraising is a piece created that is appreciated by potential donors and increases conversion. Over-design can distract the reader. Using design elements like reversed text on dark colors, fancy fonts, and faded photos can confuse the reader. Instead, focus on creating pieces that are easy to read. Readability trumps sophistication every time. #fundraising #nonprofit #design

Dear network! Do I know any designers that would be willing to take on some branding work for a non-profit on a pro-bono manner? (we can afford some monetary compensation, we don't want free work, but we cannot afford a professional rate) Let me be upfront with this: non-profits and communities have really hard time to get funds just about anything. When they need help, it's difficult to ask for it, unless they have a big pool of volunteers at hand. Most of them don't. So I thought I'd ask in the open anyway and see if there would be some willing hands that want to help a community thrive. The need would be basically for a new logo. Maybe to throw some ideas for examples on how the logo would look in different various settings. About the community: Joint Frontiers is a community and design publication that acts as a safe space where we advance design, not only in terms of professionals becoming better at their craft, managerial, and leadership skills but also in terms of exploring, speculating, and designing futures where design becomes better. If you wanna help, then reach out to me! Check our website 👇👇 https://lnkd.in/dZUXWh7n #Design #DesignCommunity #NonProfit

💡Landing pages are the key to boosting your donations. By creating engaging and visually appealing designs, you can inspire visitors to contribute and turn interest into action! 📝 When creating a landing page, focus on these key elements: 1️⃣ Compelling Headline: Capture attention with an engaging headline. 2️⃣ Visuals: Include appealing images or videos.    3️⃣ Minimal Navigation: Limit navigation options to reduce distractions. 📌 The goal is to direct users to a clear call to action. ➡ Removing the primary navigation can boost conversion rates by up to 100%. ➡ Additionally, ensure your follow-up strategy is ready, as visitors from landing pages are ten times more likely to take action than those from the homepage. #Poweredbypurpose #Landingpages #Nonprofitspace #Nonprofitwebsites #Donations #takeaction

Ensure your non-profit's message stands out! Captivating graphic design is the key to sparking engagement, forging connections, and ultimately realizing your organization's goals. Don't let your impact get lost in the noise - let your visuals speak volumes! #NonProfitMarketing #GraphicDesign #Impact

Great template in case your organization needs some revamped sites!

To my friends in #nonprofits, if you have not watched the Canva Design School videos (25 in series), you are missing out on all of the wonderful features available to you in Canva Pro for Nonprofits. Each video is short (less than 5 minutes) and you can watch them at your convenience. For those nonprofits not yet taking advantage of Canva's offer of a free Pro account, check to see if your organization is eligible. See link in Comments. Happy designing! #nonprofits #nonprofitfundraising #nonprofitmarketing

Graphic designers are divas who are a pain to work with. SO not true! (most of us anyway 😉) 👂 Unlike an artist in their studio listening only to their muse, graphic designers listen to their clients. I want to learn about the 💓 of your nonprofit organization. 🧠 We are problem solvers who love taking the different pieces of content you throw at us and turning it into a cohesive, stunning masterpiece  🖼 that makes your audience stop in their tracks. Yes—that means making your donors give more, your clients returning for more sessions, and your community members trusting you more. 🤩 I do not expect to see my work on a gallery wall, but what I do want is for my work to produce RESULTS for my clients. Whether that is increased engagement, higher (and recurring) donations, or more volunteers for your next Advocacy Day or annual fundraiser. I live to solve visual problems. What can I help you and your nonprofit with today? #nonprofit #brandmarketing #logodesign #fundraising #branddesign

I’ve recently told two leads they don’t need a new logo ⛔️ Here’s why that’s not crazy for a creative studio director: While logo design is possibly my favourite aspect of work within Bara Studio, I won’t always recommend it. Even when clients are seriously considering it, investing in a logo isn’t always the right thing to do. We often have enquiries from non-profits with restricted budgets, trying to discern the best possible spend. Sometimes it’s easy for me to recommend a logo redesign when I think that the current logo 🏴☠️ Misrepresents them 🤪 Is unprofessional 📱 Doesn’t work in digital spaces ♥️ Isn’t connecting with donors or funders But often it’s just as easy to tell them to focus that pot of money elsewhere: 💻 Making the website work 💰 A fundraising campaign 🎤 Refining their messaging 👩💻Training their team to manage their social channels and comms Am I gutted that it’s a logo gig I won’t get to work on? A little. Do I feel like I’ve done the right thing in giving an honest opinion about building the brand the right way? Yeah. And I’ll take that every day! #Branding #Charity #LogoDesign

Every now and then, I dream of starting a nonprofit 💡 It would bring together my passions: my pups and helping people feel at ease. I mean, look at these floofy bois! If I started this *completely hypothetical* nonprofit tomorrow, here are the 3 things I'd do to start establishing a consistent brand: 1. Theory of change: I’d get crystal clear on what problem the nonprofit solves, who we serve, the unique way we help, and what other support is available to the same beneficiaries so we’d know where we fit in. 2. Name: Before filing for nonprofit status, I’d brainstorm and choose a name that symbolizes the change we’re looking to make. Instead of a descriptive name, focus on an emotional connection. I’d also triple-check that the name isn’t already trademarked and that the .org domain is available! 3. One-Page Website: Buy the URL and set up a simple Squarespace website that communicates the mission (based on the theory of change), encourages interested people to subscribe, and has an embedded online donation form. This gives your nonprofit a one-stop to learn about you and start building relationships via email. But wait, Lauren, no design?! No logo and colors and fonts?! For new nonprofits, it’s more important to prove the concept first. People don’t support a nonprofit solely because of its logos, colors, and fonts—those are supporting elements to build credibility and trust around your proven work. A visual identity is worth the investment only after you’ve run your programs, gathered testimonials, and ultimately know who you are as an organization first. What other guides, assets, or plans were you glad to have in the early days of your #nonprofit? Who knows, it may come in handy someday 😉