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As the Paris 2024 Olympic Games officially get underway, brands are also setting themselves up to compete! However, Ogilvy’s recent article takes a look at this year’s shift toward a healthier and authentic advertising approach. It’s great to see: - A strong focus on Mental Health and Wellness: The Olympics authentically showcase the athletes’ journey, emphasising mental well-being, with brands showing active support for the athlete’s mental health. - Inclusion of Smaller Brands: Unlike previous years, smaller and midmarket advertisers have found a place in the games. This allows diverse campaigns to shine. - Athletes are being placed Front and Centre: Advertisers are happy to be in the background, with several Olympic campaigns promoting the athletes themselves. #olympics2024 #authenticstorytelling

#SPORTBIZinsights 🎥✨ Giulia Lang dives into the three biggest changes reshaping the sports industry! From experiential design to fan engagement, she breaks down what’s driving the future of sports. Insightful takeaways you won’t want to miss! 🙌 #SportBiz #SportBizEurope

The Deadline is just one of FIVE innovative mini-activations intended to boost your team's sense of identity, camaraderie, and contribution. These mini-activations are flexible and suitable for teams of 10 or more. They can be conducted as standalone events in person or remotely, or seamlessly integrated into an existing conference program, company, or team gathering, all within as little as a 2-hour timeframe. Register your interest in The Deadline ⬇️ #events #internalcomms #teambuilding

Advertise in Best of British Jan-25 issue – "The Big Daddy of Them All" 🎯 Advertisers Wanted: Kick off 2025 with Best of British! We’re gearing up for the January 2025 issue of Best of British—and it’s set to be a blockbuster! Packed with inspiring stories and New Year optimism, this issue will resonate deeply with our loyal, heritage-loving audience. ✨ Inside "The Big Daddy of Them All – Celebrating the World of Sport": 🏏 Typhoon Tyson Down Under: How Frank Tyson conquered the 1954/5 Ashes ⚽ Shooting Stars: When England’s greatest goal scorers met 🎭 Timothy West Tribute: Honouring a beloved actor 📖 Austen 250: Marking 250 years of Jane Austen 🚗 Raymond Mays: Remembering a motorsport pioneer … and much more! 📅 Key Dates: Ad booking deadline: 10th December 2024 Artwork deadline: 13th December 2024 On sale: 2nd January 2025 Why advertise with Best of British? 📌 Trusted by readers during their most relaxed and inspired moments 📌 A loyal audience who associates our magazine—and your brand—with quality and nostalgia Let’s make 2025 your brand’s best year yet! Contact us today to secure your space. 💌 Message me directly or email sohara@mortons.co.uk to discuss packages and availability. #BestofBritish #AdvertisingOpportunities #NewYear2025 #NostalgiaMarketing

The Olympics just finished, but have you ever wondered how Olympic sports announcers keep us on the edge of our seats? 🏅 During Week 8 of the #SpeechCraft program, participants explored ways to enhance vocal variety. Katie Pintar delivered an unforgettable speech, inspired by none other than Olympic sports announcers. Katie's speech was a masterclass in vocal variety, and I had to ask her how she prepared. 💡 Tip of the Week 💡 Katie's advice? Channel your inner sports announcer. When it comes to vocal variety, these enthusiastic, energetic, and emotional voices make you feel like you're right in the middle of a stadium. They can make you empathize with a huge loss or missed opportunity. In the middle of her speech, Katie described a race. She started slow and calm with a somber tone. Then, she picked up her pace and pitch, building excitement until, by the end, I was on the edge of my seat, fully engaged. Go, go, go! 🏃♀️🏃♂️ I asked her how she effectively increased the energy, pace, and excitement in her voice. Her secret? She visualized the track as she told her story. As her speech progressed, she imagined the runners getting closer and closer to the finish line where the big climax happened. This helped her stay on track with where she was in her speech (pun intended). Next time you're watching a sports event, just tell yourself you're preparing for your next big speech! You can learn from surprising places 🎤🎙️ #publicspeaking #continuousimprovement #toastmasters

The Power of Emotion in Marketing: P&G’s ‘Thank You, Mom’ 💪❤️ P&G’s “Thank You, Mom” campaign hit a new high with the ad "Strong" during the Rio Olympics. It's a marketing masterpiece: 1. Deep Emotional Connection: The ad celebrates the unseen strength of Olympic moms—something every parent can relate to. P&G tapped into universal emotions of love, sacrifice, and pride, making the brand feel more like a trusted friend than a product. 2. Purpose-Driven Messaging: By focusing on the dedication of mothers who raise Olympic athletes, P&G aligned itself with values of resilience, empowerment, and care—qualities that resonate deeply with families everywhere. 3. Storytelling That Sticks: This wasn’t just about the Olympics; it was about the journey, the sacrifice, and the unspoken bond between mother and child. The emotional story made the brand feel truly human, not just corporate. 4. A Campaign That Went Viral: "Strong" was more than a commercial; it became a conversation. People shared it, talked about it, and even teared up. P&G didn’t just create an ad; they created a moment that lasted beyond the screen. This campaign showed us that when marketing speaks to the heart, it does more than sell a product—it creates memories and connects people. 👏💖 #MarketingThatMatters #EmotionalBranding #ThankYouMom #Marketer #Marketingpro https://lnkd.in/dpE74R_C

The Olympics Opening Ceremony will kick off in 100 days. The games captivate global audiences, offering unique moments for brands to own the moment and engage with 2 billion viewers worldwide. For your brand, this means: • Elevate brand awareness across screens • Be contextually relevant by aligning your campaigns with sports content. • Reach viewers across all devices with multi-screen engagement. • Capture attention with high-impact impressions by utilizing high-visibility formats in event coverage. By aligning with contextually relevant sporting events, your brand can capitalize on moments of high fan engagement worldwide, enhancing visibility and driving interaction. Learn about how to own the moment through a Teads Reachcast with a complete takeover or contextual segment : https://hubs.li/Q02wKXnf0 Curious to hear more about how you can reach your audience in this key period reach out to me. #digitaladvertising #reachcast #adtech

The Strength of Love: Celebrating Unseen Heroes ❤️ In a recent session of our Integrated Marketing Management course, we watched a deeply moving commercial that left a lasting impression on me. 📺✨ Here is the link- https://lnkd.in/gVVdfxuW Procter & Gamble's "Thank You, Mom" campaign, specifically the "Strong" ad for the Rio 2016 Olympics, beautifully highlights the unwavering strength and support of mothers as they help their children overcome obstacles on their journey to becoming Olympic champions. 🏅👩👧👦 The commercial portrays the silent, powerful role mothers play, from comforting their children after a fall to encouraging them to face their fears and persevere. 💪🌟 This narrative resonates profoundly with the idea that true strength is often found behind the scenes, in the love and support that mothers provide every day. 🌸 The tagline, "It takes someone strong to make someone strong. Thank you, Mom," underscores the campaign's message, celebrating mothers as the unseen heroes who shape future champions. 🏆👸 Reflecting on this commercial, I am reminded of the significant impact of recognizing and appreciating the everyday acts of strength and kindness that often go unnoticed. 💖 As we explore more about the power of marketing to inspire and connect, I am eager to apply these insights in my future projects, ensuring that our campaigns not only sell products but also tell meaningful stories that resonate with people's lives. 🌍💬 PS: If you’ve encountered any other impactful commercials, please share them in the comments! I'd love to hear your thoughts and experiences. 💬 #ThankYouMom #MarketingInspiration #StrengthInLove #UnseenHeroes #MKTG5519

As we gear up for our highly anticipated Sports Day, it's thrilling to see the energy and enthusiasm bubbling within our teams. This annual event isn't just about competition—it's a powerful reminder of the deep connection between sports and team dynamics. What makes our Moolya Triumph day more than just a fun event: 1. Team Spirit:It’s an opportunity to foster camaraderie and strengthen bonds. Working together towards a common goal on the field often translates into better collaboration back in the office. 2. Communication Skills:Effective teamwork in sports requires clear and strategic communication, skills that are crucial in any professional setting. 3. Resilience:Facing challenges and overcoming obstacles on the field builds resilience and grit, which are essential for tackling work-related challenges. 4. Celebrating Diversity:Just as every player brings unique strengths to a team, recognizing and leveraging diverse skills leads to more innovative and successful teams. Let’s bring that same passion and enthusiasm into every game, and carry the lessons learned into our everyday work. Here’s to a day filled with fun, teamwork, and unforgettable moments! 💪🏆 Kudos to fostering a holistic approach in building a stronger and healthier workplace 💐 Are you ready Moolyans ! 🙌 #SportsDay #TeamBuilding #Teamwork #EmployeeEngagement

During my internship this past summer, I had the opportunity to learn about his remarkable journey and innovative approach to athlete representation. 🌎 Representing 500+ athletes in four different sports across four continents, Rich Paul has built not only one of the strongest agencies in the world — but a brand to match. His success story is a testament to the power of hard work, strategic thinking, and a deep understanding of the sports landscape. It’s inspiring to see how he champions the interests of his clients and shapes the future of sports management. Looking forward to applying these insights in my own career. Great article! 💼🏆 #SportsManagement #RichPaul #AthleteRepresentation #CareerDevelopment