Good Giant’s Post

Client: Spotify Industry: Entertainment Agency: Dentsu Creative Did you know there's an 80% chance you exhibit one of these fun symptoms when you listen to music on Spotify? 🐔 The Chicken Neck 👄 Lip Syncosis 🎸 Lead Finger Disorder This new summer campaign, "Summer Hits Symptoms", reveals that these playful conditions are even more likely to occur as summer heats up🥱. #advertising #marketing FTK - THB 🦡

It seems the news cycle is returning to its biannual ‘Spotify is getting ready – no really this time, we promise, honest, sources familiar with the plans etc etc – to launch a more expensive subscription tier that includes hi-res music’ speculation. As ever, it’s Bloomberg leading the rumour-mill. “Spotify Technology SA will introduce a new, higher-priced premium plan for its most ardent users later this year,” it claimed. “Users will be charged at least $5 more per month for access to better audio and new tools for creating playlists and managing their song libraries.” It’s a combination of the long-delayed ‘Spotify HiFi’ tier, which was originally announced early in 2021, and more recent rumours of a ‘Supremium’ tier offering additional features too. Read The Full Story Here: https://lnkd.in/e3ey3xm4 #SpotifyRumors #MusicNews #musically #musicnews #readmore

Anytime we get blinders on as marketers, we risk our ad profitability. What do we mean by blinders? ▶ Having platform-specific budgets instead of a generalized, flexible ad budget. Why do you have to spend all your money on A if B could garner more results? ▶ Getting too hung up on a particular metric or signal vs. looking at multiple metrics and signals to see if you've met your objective. ROAS can't always tell us everything. ▶ Not having a strategic objective at all and considering specific metrics, like ROAS for example, as the main objective. Want to hear our whole conversation on budget waste? Watch our latest episode of The Hypothesis on YouTube or listen on Spotify or Apple Music. #PerformanceMarketing #GrowthMarketing #AdSpend

Stop cutting up the pie. Bake a new one. There’s an endless stream of companies promising artists the same old things: more pre-saves, more streams, exclusive playlist placements. Here's the truth: another 10,000 streams isn't going to cover the rent. Streaming is just one revenue stream–and a zero-sum one at that. We as an industry need to stop obsessing over ways to slice an increasingly small pie into even tinier pieces. The music industry doesn’t need another playlist placement service or streaming hack. It needs true innovation that creates entirely new revenue streams for artists. That’s where livestream fan reviews come in. These livestreams have given artists and creators a new stream of income while providing fans with the kind of interactive experiences they've been asking for. At Nero we're on a mission to help every artist and creator tap into this new stream. The next music industry breakthrough won't come from optimizing existing models. It will come from those bold enough to create entirely new ones. Fire up the ovens. It’s time to cook. #MusicIndustry #CreatorEconomy #Founder #CreatorTech #Livestreams

This might not be the most popular opinion. Even among product people. But from my experience, it’s essential to know what your strategy isn't as much as what it is. Examples? 👉 You don't pay Spotify for the music catalogue. You buy entertainment, convenience, and playtime. 👉 You don't subscribe to Netflix for TV shows. You purchase on-demand entertainment, personalised recommendations, and original content. Understanding the key value components in B2B can be challenging as they are more complex. Although, once you grasp this understanding, it becomes easier to determine what is applicable and what isn’t. What do you think is the most important thing to know about your strategy?

🎤2024 Has Been a 'Hopeful' Year for Sync, Soundstripe's Report Reveals Their Trends in Sync Report reveals a surge in artist payouts and a growing appetite for positive, hopeful music among content creators and brands—the report identified “hopeful” as the defining mood of 2024, with all of Soundstripe’s top 10 tracks carrying this tag. It also shows key data from the past year, with an 82% expansion of the platform’s catalogue and a 27% rise in DSP streams, reaching 71 million plays globally. Revenue streams and placements climbed across the board as well. Traditional sync revenue grew by 87%, cue sheet collections rose by 54%, and publishing performance royalties increased by 46%. YouTube Content ID revenue also saw a 25% boost. More 👇👇 https://lnkd.in/eti735qh 📸credit: Soundstripe #musicsync #synclicensing #sync

Paywalls, Subscriptions and Younger Audiences • Will CNN’s paywall work, will SiriusXM get young people to pay, is Spotify going to raise rates and keep subscribers? • What in-demo consumers ARE willing to pay for. • The viability of ad-supported revenue models. • The appeal of free and freemium. • The one thing – and only one – that must be present to charge a premium. https://lnkd.in/eWq9b4mm

Clicks are a bad metric to optimize for. Someone showing interest in your ad doesn’t make them qualified or ready to buy and that kind of thinking can be a good way to lose valuable ad spend.  Remember: garbage in, garbage out. What are you feeding the algorithm? If you’re feeding PMax a bad metric, it will give you bad results. Want to hear the whole conversation? Watch our latest episode of The Hypothesis, “Automation is taking advantage of marketers” on YouTube or listen on Spotify or Apple Music. #PerformanceMarketing #GoogleAds #AutomatedCampaign #GrowthMarketing

Watch how artists like Logan Hill build a fanbase and increase Spotify activity with PlaylistSupply, a real-time search engine that allows artists to get curator information of highly streamed playlists within seconds! ⚡ 💻 Visit our website today to learn more about our tool and all our features or reach out to us for a free demo call to see exactly how the tool works 📩 #musicmarketing #musicbusiness #musicdata #musicpromotion #recordlabel #musicindustry #musictech #musictools #spotifyplaylisting #spotifycurator #playlisting #songpromotion #recordlabel

🎧 Spotify Wrapped 2024: When data misses the beat 🎧 Wrapped is usually the moment, but this year it fell a little flat. Without features like music personality types and interactive games, users felt it lacked the magic that makes them say, “Wow, this is so me!” And that’s the lesson: Data alone isn’t enough. It’s about how you present it, and whether it resonates on a personal level. At Solsten, we know resonance > relevance. We help brands turn their data into stories that spark connection, engagement, and a little bit of that “wow” factor. #DataWithHeart #CustomerConnection #DataStorytelling #UserExperience #WowFactor #BrandResonance