Goodsides’ Post

As a freelance medical marketer, I always keep my eyes open to see what’s going on in the industry. But yesterday, while on the #Waterloo line, I spotted this ad in the tube that had me laughing 😂. Killer or total disaster? What do you think? #healthcaremarketing #brandstrategy #advertisement

Outsourced Vs. Freelance Chief Content Officer (CCO) https://lnkd.in/geh-sEUs As businesses strive to make their mark in the digital world, deciding between an outsourced or freelance Chief Content Officer (CCO) can be quite challenging. Studies show that efficient content management is a key driver of online success. Key Takeaways of Outsourced vs. Freelance Chief Content Officer (CCO) - Outsourced or freelance Chief Content Officers (CCOs) can both help grow your business. - Freelancer CCOs are great for saving money, being flexible and bringing fresh ideas. - Companies often have to manage lots of freelancers at once. This can be tricky but a good plan helps. - Outsourced CCOs can offer expert skills and make your business hotter. Yet, they may also cause loss of control over tasks. Need Strategic Marketing Guidance For Your Doctor's Office, Healthcare, Medical, Clinic, Medspa, Plastic or Cosmetic Surgical Practice? Schedule a Deep-Dive Marketing Analysis for Your Medical Practice: https://lnkd.in/gyHuveuC #Healthcare #Medical #Marketing #SEO #DigitalMarketing #HealthcareMarketing #MedicalMarketing #HealthcareSEO #MedicalSEO #PlasticSurgery #CosmeticSurgery #DoctorMarketing #DoctorMarketingMD

Outsourced Vs. Freelance Chief Content Officer (CCO) https://lnkd.in/gsXgdNui As businesses strive to make their mark in the digital world, deciding between an outsourced or freelance Chief Content Officer (CCO) can be quite challenging. Studies show that efficient content management is a key driver of online success. Key Takeaways of Outsourced vs. Freelance Chief Content Officer (CCO) - Outsourced or freelance Chief Content Officers (CCOs) can both help grow your business. - Freelancer CCOs are great for saving money, being flexible and bringing fresh ideas. - Companies often have to manage lots of freelancers at once. This can be tricky but a good plan helps. - Outsourced CCOs can offer expert skills and make your business hotter. Yet, they may also cause loss of control over tasks. Need Strategic Marketing Guidance For Your Doctor's Office, Healthcare, Medical, Clinic, Medspa, Plastic or Cosmetic Surgical Practice? Schedule a Deep-Dive Marketing Analysis for Your Medical Practice: https://lnkd.in/gFAbkniJ #Healthcare #Medical #Marketing #SEO #DigitalMarketing #HealthcareMarketing #MedicalMarketing #HealthcareSEO #MedicalSEO #PlasticSurgery #CosmeticSurgery #DoctorMarketing #DoctorMarketingMD

More and more enterprises are craving a faster tempo when it comes to finding the right talent. That’s why considering an experienced freelancer who can hit all the right notes from the get-go makes perfect sense. Here's a selection of just four Indie List rockstars who are ready to start playing for you: 🎸 Digital Strategist 🎤 Executive Assistant 🎹 Fractional CMO 🎷 Creative Director / Copywriter And guess what? We’ve got at least another 1,396 talented performers across marketing, creativity, and digital who are ready to take your projects to the next level. Talk to us 📲 Peter McPartlin, Úna Herlihy, Amanda Morey #fractionalCMO #freelancers

Hello everyone! Just to let you know that I'm opening up my freelance schedule for short projects in April and May. ️  I translate complex science into clear, engaging content for patients, doctors, and the healthcare industry. ⚕️⚕️ Need help with:  -Raise awareness for a disease and and/or its treatment options?   -Create medical marketing materials for your pharma brand? -Organize a webinar or an event? -Craft compelling messages for any audience? -Support with managing a complex project? Bonus! I can also create infographics to visually explain complex topics. If you need high-quality medical content or marketing magic for your pharma brand, let's chat! P.S. Please share this post with anyone in your network who might benefit from my skills! #sciencecommunication #medicalmarketing #pharma #freelancer #available #webinar #eventmanagement #medicalcommunications #diseaseawarenes #patienteducation #medicaleducation Image by katemangostar on Freepik

Client’s video needs have changed A LOT since the beginning of 2023. • They want smaller crews. • They want quicker turnarounds. • They’re (overall) investing less financially. Clients are trying to navigate working through an agency for their video needs or going directly to a provider. Some brands are even building video production capabilities into their full time staff to supplement having an agency on retainer. Add in Sora and other AI platforms, and we are seeing a seismic shift in not only the video production industry but the entire creative community as a whole. I am seeing a lot of ripple effects from this shift. Mainly, agency layoffs and leaner marketing departments inside of brands. This has opened the door to the freelancer world exploding. Some tid-bits about the new freelancer landscape… • Now more than ever, there are a ton of talented video professionals (and creatives overall) in the freelancer pool looking for projects. • More brands are looking to bolster their small marketing/video department with quick and talented freelancers. • The need for content has skyrocketed so to keep up, brands are looking to churn out videos with lower quality at a higher quantity. Are you all seeing the same trends? I’m curious how everyone is navigating this new landscape!

Do people really still get their health information from leaflets? A recent article (link in comments) believes that under 35s won't read leaflets. They get their information from social media. I'd argue that over 35s do that, too. Me being one of them. Even my mum (81) will watch YouTube for information. Creators talk about needing to know their audience. Health organisations therefore need to know where their audience will read stuff. Do you think that happens enough? Healthcare comms needs a drastic overhaul, and I'll bang that drum for it until I can bang no more. That's why I became a freelance copywriter with this special interest. Which trusted platform do you use most to get your health information? #FreelanceCopywriter #HealthcareComms #Physiotherapy I'm Andy. I've worked with private practices and start-up medical, health, and social care businesses. My words will: 🤍 Improve communication with your audience 💙 Drive traffic to your platforms 💛 Save you time DM or email hello@andygoldman.co.uk to book a free 30 minute call with me.

Having a full time CMO is not always the best choice. Some companies don't have a senior-level marketer on staff, and are uncertain about their growth strategies. Marketing is day-to-day without a strategy or measurement. Other companies are in transition, with their CMO on leave or moving on. A fractional CMO can fill these roles on a freelance basis, at an affordable rate. Your company will gain a new perspective and an exciting, refined strategy.

Curious how I scaled up to $700/day as a freelance editor? It’s all about knowing your worth. I got honest feedback from industry professionals—not friends or family—and discovered I was undercharging. After learning the market rates, I doubled my rate, and the results were immediate. Know your value, ask for what you deserve, and always deliver quality work. How have you navigated rate negotiations in your career? Let’s discuss in the comments! #Freelancing #CareerGrowth #KnowYourWorth #EditorLife

Are you a video editor or eager to kickstart your freelance journey in this dynamic field? Before you dive into the world of job applications, it's crucial to grasp some key concepts that can set you apart from the competition.🎬 In today's era, video editing is essential for shaping narratives, conveying messages, and captivating audiences across digital platforms, fostering impactful storytelling and engagement like never before. Feel free to customize the content to resonate with your audience and personality. Let's empower each other on our freelance journeys!💪 #upwork #videoediting #freelancing #contentcreation #CareerAdvice #creativity #socialmedia #technology