What is in a symbol?
What does the symbol of a paper poppy tell us about society?
As with all social media cultural proclamations go, “boomergeddon”, or the decline of the boomer population is being attributed to the transformation and decline of British traditions - In this case the sale of poppies. As a consequence there is implied concern of the further dilution of British identity.
The initial query revolves around whether the tradition of the poppy, along with the associated myths and ideals of heroism and self-sacrifice it promotes, is sustained by the Baby Boomer generation.
Expanding upon this query, we delve into a critical aspect of generational dynamics. The question hinges on the endurance of the poppy ritual, and whether this generation continues to hold these traditions dear, passing them on to subsequent generations, or if it will dwindle and become less significant. Afterall, we have seen defilement of the Cenotaph.
What does this mean?
Understanding this is vital for any brand or communication strategy that is interested in social and cultural trends. It is highly unlikely the symbol of the poppy will decline in cultural significance. It may be saddled with additional myths and meanings to suit the times, but the myth of heroism and sacrifice is going to endure.
Culture moves in circular ways
Myths and meanings never die. Nostalgia is a powerful force and myths lurk beneath the surface waiting to be tapped into. Tracing one’s ancestry is quite the thing. Everyone in Britain will always have someone who fought in the great wars. Gen X and millennials have direct ties to boomers. The likelihood of them reflecting on it and taking it up as they undergo generational transitions is very high. Storytelling will never go away.
This is just one amongst the many cultural norms, rituals that lurk beneath the surface.
#semiotics #poppy
Marketing Director | Branding | Operations | Strategy
2moBack to school! But make it sustainable and community-focused 🍃 ♻️ Great segment!!