Did you know? A common misconception is that all valuable, collectible, or high-end donations at Goodwill are sold exclusively online. Here's the truth: While some high-value items are made available through our online platforms—Goodwill of South Central Wisconsin Marketplace, Shop Goodwill Madison, and Goodwill SCWI Good Again—every sale, whether in-store or online, directly supports our mission of helping individuals in our community to live, work, and thrive. When you shop or donate with Goodwill, you're contributing to meaningful change in our communities.
