Gordon Edwards’ Post

Kfibre and PhytoBiome to assist sports teams in climbing to the pinnacle of the sporting ladder? Kfibre is a whole of plant dietary-fibre prebiotic which has been proven by research to assist human health, fermenting the full length of the Colon, modulating and improving the microbiome. Kfibre is a FSANZ "Food with Health Claims", TGA listed, FDA accredited GRAS product which has now been HASTA tested for banned substances. The first prebiotic in the world to have HASTA testing for use in professional sports teams. Several national football teams in Australia are trialing Kibre potentially giving these teams a health edge over their rivals in the coming season/s. https://lnkd.in/gzaGTiDc #gastrointestinaldisorders

Kfibre and PhytoBiome to assist sports teams in climbing to the pinnacle of the sporting ladder? Kfibre is a whole of plant dietary-fibre prebiotic which has been proven by research to assist human health, fermenting the full length of the Colon, modulating and improving the microbiome. Kfibre is a FSANZ "Food with Health Claims", TGA listed, FDA accredited GRAS product which has now been HASTA tested for banned substances. The first prebiotic in the world to have HASTA testing for use in professional sports teams. Several national football teams in Australia are trialing Kibre potentially giving these teams a health edge over their rivals in the coming season/s. https://lnkd.in/gzaGTiDc

Kfibre and PhytoBiome to assist sports teams in climbing to the pinnacle of the sporting ladder? Kfibre is a whole of plant dietary-fibre prebiotic which has been proven by research to assist human health, fermenting the full length of the Colon, modulating and improving the microbiome. Kfibre is a FSANZ "Food with Health Claims", TGA listed, FDA accredited GRAS product which has now been HASTA tested for banned substances. The first prebiotic in the world to have HASTA testing for use in professional sports teams. Several national football teams in Australia are trialing Kibre potentially giving these teams a health edge over their rivals in the coming season/s. https://lnkd.in/gzaGTiDc #animalnutrition

High-quality mandatory large-scale food fortification programmes in countries where zinc deficiency is a public health problem could reduce the estimated prevalence of inadequate zinc intake by up to 50% globally. 

Interesting to see that milk tea & coffee is not good for health.

Over the past few years, the European Commission has introduced a series of highly ambitious policy initiatives and regulatory proposals to make the #foodsystem healthier and bring #sustainability into every step of the #foodchain, with many of them having an important impact on the sports and active nutrition industry. ❗ Sports food businesses need to stay on top of policy and regulatory updates and be prepared to tackle potential challenges. ESSNA works to protect the sports and active nutrition industry from unnecessary and inappropriate rules, regulations, and legislation that could threaten new product development, innovation and ultimately the health of businesses in the sector. To find more check our website (link in the comment👇) and you can reach out to ESSNA at info@essna.com 📧 #sportsnutrition #foodsupplements

"This lawsuit is a watershed moment for the prebiotics industry, as it forces the industry to take a step back and align on how to define and market prebiotics to consumers. Prebiotics can benefit millions of consumers struggling with gut health issues, but we must formulate and market products responsibly." We are at a pivotal point in our industry. As we move forward, we must prioritize transparency and efficacy in functional products. COMET is committed to these principles, striving to help you create prebiotic products that not only meet but exceed industry standards. Together, let's drive innovation and integrity in the prebiotics space, positively impacting consumer health. Read more in FoodNavigator: https://bit.ly/4bMCSxK Deniz Ataman Hannah Ackermann, RD #prebiotics #transparency #efficacy

Publication alert! ESSNA just launched the priorities of the sports and active nutrition industry for new EU policymakers. Among others our three-pillar manifesto calls on the new European Commission and Agriculture and Food Commissioner, Christophe Hansen to:   👉 promote greater evidence-based recognition of sportspeople’s specific nutritional needs within the sports foods’ regulatory framework 👉ensure harmonisation and alignment of certain rules covering the marketing of sports foods and novel products across Europe and with other international jurisdictions, including the UK. 🤝 We are committed to developing an open and constructive partnership with the decision makers that are taking office in Brussels to make sure the legislations governing sports foods are fit-for-purpose, promote the sector's innovation and support consumers in making informed choices and leading healthy and active lifestyles. 👇 Click on the link in the comment to find out more

The past year has brought challenging times for some in the #foodtech industry. However, there's also a surge of excitement around emerging categories that address consumer needs more holistically. Supergut is a prime example. The company focuses on gut health and natural GLP-1 production through its prebiotic fibre and resistant starch-based bars and shakes. Since honing their messaging around "Nature's Ozempic," they've seen a tripling of their business in just 5-6 months. This surge highlights the growing consumer interest in natural alternatives to GLP-1 drugs like Ozempic for appetite control and weight management. Supergut's approach is backed by science – a human clinical study showed improved glycemic control and weight reduction in type 2 diabetics. The rise of #Ozempic has undoubtedly had a disruptive impact, however, Supergut's success is paving the way for a new category: "Ozempic companion foods," complementing medications by providing essential nutrients, managing side effects, and aiding long-term weight management goals. https://lnkd.in/gx9JixEV #supergut #prebiotics

🗓️📣 RSVP for our Food as Medicine Pitch Event this Thursday! Investors can RSVP now for this virtual pitch event taking place on Thursday, April 25th, 11:00 EDT. Accredited angels, family offices, and investment funds request access now to join: https://lnkd.in/dwtnk928 The pitches: Sante Science - Marcela Rodrigues de Camargo - Brazil Upcycles brewer's spent grain to develop food supplements that can reduce chemotherapy side effects to improve a patient's quality of life. Sea&Believe - Jennifer O'Brien - Ireland Functional ingredient company cultivating Palmaria palmata, commonly known as dulse or red seaweed, thriving in the Atlantic and Pacific oceans. Palmaria palmata has outstanding protein-rich food, health-promoting bioactive compounds, and beauty-enhancing anti-aging properties. Stove - Mehul Lad - United Kingdom AI dietitian - using food as medicine to treat diet-related conditions, which affects 1 in 3 Europeans and drive 80% of healthcare costs. ZeroIN Foods Inc. - Dr. Edgar Sosa - Canada Developed a revolutionary fiber that changes how we replace sugar today. Their "Sweet Fiber" is the only dietary fiber that is as sweet as sugar one-to-one with the same functionality. Wonder Veggies - Danny Weiss - Israel Packing fresh vegetables and fruits with the power of healthy probiotics, disrupting a $1.5 trillion global fresh produce market by meeting consumer surging demand for food-as-medicine and better gut health. -------- 👉 Investors MUST verify to access the event: https://lnkd.in/dwtnk928 Don't miss out on this key event contributing to a kinder future! 🌱 #pitchevent #vevolution #pitch #foodasmedicine #startups #cultivated #supplements