GoSee - News Services AG’s Post

GoSee CREATIVES TO WATCH : the G-STAR Fall 2024 campaign with Olympic gymnast Rhys McClenaghan – brings the worlds of fashion and gymnastics together like never before – with creation in the hands of Joris Kuijpers and his agency longstoryshort G-STAR presents the new brand campaign ‘Balancing the Blues’ with Irish gymnast and Olympic champion Rhys McClenaghan on GoSee, who presents the G-STAR Fall 2024 collection from atop a pommel horse. The result is a powerful combination of rhythm, movement, art – and, of course, denim. Creative mastermind behind the campaign is Joris Kuijpers. After working as executive creative director for DDB, he founded The Family Amsterdam in 2019, with which he realized successful campaigns as CD for G-STAR with Snoop Dog, Cara Delevingne or Burna Boy, the King of Afrobeats, among others. This summer, Joris founded his new agency, longstoryshort, with which he will provide his services to fashion clients in the future... https://lnkd.in/dYCyqfGx

  • G-STAR Fall 24 campaign with Rhys McClenaghan, Photographer : Rob Rusling

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