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Talent is always top of mind for people teams. We all know the stats around the cost of finding new team members vs. keeping your current ones happy. Video can help gain and retain the RIGHT people for your team. Authentic video content — things that showcase the real perspectives of your employees — stands out compared to slick marketing videos and executive announcements. Folks want to know who they're going to work with, and whether or not they're a fit for the culture. I can't tell you how often this type of authentic content comes up in interviews. Plus, when you make a point to bring in the perspectives of your people, they feel more included. They feel heard. They feel seen. There's always room for the perfectly-manicured video, but authenticity goes a long way in establishing a lasting connection by starting those relationships off on the right foot.

🌟 Engage Gen Z with Video Content! 🎥✨ 🌟 Did you know that Gen Z is more inclined to learn through video rather than traditional reading methods? 📚➡️🎬 To attract and retain this vibrant generation, which is the future of the workforce, it's crucial to speak their language. So, why not try a professional video job description? Or showcase your company culture with an engaging clip? Here's why: 📹 Captivating and Memorable: Videos can capture attention and convey information in a dynamic and memorable way. 🗣️ Authentic Connection: Show your authentic company culture and values, creating a genuine connection with potential candidates. 🔄 Easy Sharing: Videos are easily shareable across social media, amplifying your reach and engagement. Embrace the power of video and connect with Gen Z like never before! 🚀✨ #GenZ #VideoContent #CompanyCulture #EngageGenZ #RecruitmentInnovation #VideoMarketing #FutureOfWork #ProfessionalVideo #DigitalTransformation

Bridging. Blocking. Hooking. Flagging. Say what? In the fast-paced world of media, telling your story through the lens of a reporter is not just a skill – it's an art. Whether you're a CEO, a corporate communicator, or a leader in your field, the way you present your narrative can significantly impact your personal and your organization's brand. That's where I come in. I will guide you through the nuances of effective storytelling in the media landscape. 🔍 Learn Advanced Interview Techniques: Bridging: Seamlessly transition from tricky questions to your key messages. Blocking: Tactfully navigate through challenging or off-topic inquiries. Hooking: Captivate your audience and reporters alike with compelling hooks. Flagging: Highlight your most important points to ensure they resonate and are remembered. It's about crafting a narrative that embodies your vision and resonates with your audience. It's about handling even the toughest interviews with confidence and grace. Sometimes in 15 seconds or less! Elevate your media presence. Master the art of storytelling. Make every interview an opportunity to reinforce your brand and message. 📞 Ready to transform your media interactions? Let's connect and take your media skills to the next level! Book a 2-hour media training session with me today. #MediaTraining #Storytelling #ExecutivePresence #BrandBuilding #LeadershipCommunication

Are you looking to establish deeper relationships in the workplace? Consider the power of storytelling! Whether it's a long-form tale or a short allegory, stories can be an effective way to establish common ground and make a strong impression. People are more likely to buy from or listen to someone they like, so being relatable is key. When crafting your story, it's important to consider your audience and the message you want to convey. Do you want to be funny? Genuine? Whatever your style, make sure it aligns with your personality and the professional image you want to project. Preparation is key, too. Know your audience and tailor your story to their interests and needs. Remember, stories should have a point. They don't have to be 100% true, but they should be honest and advance the conversation in some way. And don't forget to practice! Whether you're presenting to a large group or just chatting with a new client, a well-crafted story can help you achieve your goals and strengthen your relationships.

🌟 Unlock the Power of Storytelling! 🌟 In a world inundated with information, storytelling stands out as a powerful tool for connection and engagement. 📖✨ Whether you're a marketer, a leader, or a recruiter, harnessing the art of storytelling can transform your message from forgettable to unforgettable. Here's why: 🔹 Emotional Resonance: Stories have the unique ability to evoke emotions and create a lasting impact. By weaving narrative elements into your content, you can forge deeper connections with your audience and inspire action. 🔹 Memorable Messaging: Facts and figures may inform, but stories are what stick in our minds. Craft compelling narratives that illustrate your key points, making them easier to understand and remember. 🔹 Building Trust: Authentic storytelling builds trust and credibility. By sharing personal experiences and real-life examples, you humanize your brand and foster genuine connections with your audience. 🔹 Inspiring Action: Stories have the power to inspire action. Whether you're rallying your team around a shared vision or persuading candidates to join your organization, storytelling can ignite passion and drive change. 🔹 Differentiation: In a crowded marketplace, storytelling sets you apart from the competition. By sharing your unique narrative and values, you create a distinct identity that resonates with your target audience. Don't underestimate the power of storytelling in your professional journey. Embrace this timeless art form and watch as it transforms your message and impact. 🚀✨ #Storytelling #Marketing #Leadership #Recruitment #BrandBuilding To read the full article and discover how storytelling can revolutionize your approach to communication, visit my website https://lnkd.in/gjDxYpr2

Content marketers are traditionally behind-the-scenes people. So putting yourself out there – whether that's in a job interview or sharing your thoughts on social or even building out your own portfolio – is perhaps a more than typically daunting task. So much of what we do is articulated on the page rather than out loud. We're so used to promoting the voices, brands and opinions of others we forget how to evangelize for ourselves. I'm really trying to flex these muscles and figure out how I can turn some of my own brand building expertise inward and step a bit out of my comfort zone. How are you finding ways to show your work while still being authentic to yourself and your values?

If you want to work your way up to the keynote stages and media interviews, you can get your feet wet online using storytelling. Start building your thought leadership profile by telling your story through three specific types of posts every month. https://ow.ly/W7GN30sywZ8

Why choose us? ✨ Expertise in Authentic Storytelling: We uncover your company’s unique story with precision and heart. 🎤 Professional Interviews: We capture your mission and culture authentically from virtual to onsite. 📈 Executive Coaching: Elevate your team’s video presence and attract a new audience. 🌍 Fractional Marketing: Transform interviews into compelling content for global impact. Ready to stand out in a crowded market? Let’s bring your brand story to life with authenticity and impact. Contact us today and let’s make your story unforgettable. #maureenryanblake #mediaproduction #authenticity #branding #Brandingconsultancy

For someone who loves constructive feedback, in one of my interviews I was told to work on my story telling techniques. This is step 1 - Just finished "Shane Snow on Storytelling" by Shane Snow! Check it out: https://lnkd.in/dD-xwid4 #storytelling.

In the realm of professional success, the art of personal storytelling is a potent tool, weaving together the fabric of one's unique journey.🌎 Crafting a compelling narrative involves more than recounting achievements; it's about fostering authenticity and leaving an indelible mark. 💯 Unearth the defining moments of your career, sharing challenges, lessons, and personal growth. 📈 Embrace vulnerability, for genuine stories resonate deeply and create relatability. Your narrative, whether in an interview or a bio, serves as a window into your character, showcasing not just accomplishments but the values driving your journey.🌟 In a world saturated with résumés, a well-crafted story sets you apart, making you memorable in professional circles.✅ Like the post? Follow 👉Sandeep Khaira for more, and do not forget to press the 🔔bell button to hear from me again. #careercoach #LinkedInNewsEurope #recruitement #careercoaching