Socialive’s Post

Transcript

Today we're discussing the power of live streaming and why it needs to be a part of your content strategy. We all know that consumers spent a lot of time watching video content each day, most of it being on demand, reals or other social video. Live content is special because it's less common and gives you an opportunity to stand out. When viewers engage with live content, they'll stay tuned in 10 to 20 times longer when the same content on demand. It's just more engaging when your audience feels a part of the show. With social content, live streams typically see three times more views than static videos and on LinkedIn. He'll see up to seven times more views. Live content presents your brand in an authentic and human way that really connects with people. You get a lot of attention when you live stream, especially if you're simulcasting across social channels, connecting to your audience wherever they are. It's convenient for people to drop in, engage for a bit, and even if they do drop, they can bookmark it to watch on demand later. A Live streams aren't limited to social channels. Putting live events behind a registration form. We all remember webinars. Helps you drive leads, build pipeline, and grow your following. Quality really matters to keep people engaged. Viewers will too now after 90 seconds if a stream is bad or laggy, and they'll leave after only 30 seconds if they experience bad audio quality. Though we have you covered on our next TLDR, we'll be sharing all the insights you need to prepare for your next live stream. That's it for today. For more tips and information about video creation, be sure to follow Social Life on LinkedIn. YouTube and check out our newsletter.