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In this BBC radio interview, our Director of Brand Marketing and Communications, Fara Alexander delves into the costs and burdens associated with retail returns and why 52% of retailers offer 'keep it' policies. Algorithms safeguard against excessive returners and fraudsters from exploiting these policies to ensure these flexible, customer-centric policies are exclusive for honest, loyal shoppers. While returnless refunds appear more environmentally sustainable by eliminating additional transportation and shipping emissions, it raises the question: what happens to the items that remain with customers who no longer want them? To find out, tune into the segment below (FF to mi. 18)!

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Director Of Brand Management at goTRG & VIP Outlet

Thank you BBC for having me on the You and Yours radio show earlier to speak on the trend of returnless refunds in the US, and why retailers in the UK may begin adopting similar strategies to minimize the impact of returns costs and fraud. You can catch the segment here: https://lnkd.in/dbU62Aci (FF to minute 18) 😊

You and Yours - Cost of University, Scarce Private Healthcare and Driving Licence Fraud - BBC Sounds

You and Yours - Cost of University, Scarce Private Healthcare and Driving Licence Fraud - BBC Sounds

bbc.co.uk

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