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Creators are taking the FROW at NYFW to the next level with unexpected POVs! From Nara Smith vlogging the day that she saw her husband, Lucky Blue Smith, walking the Ralph Lauren runway for the first time since their wedding, to Kit Price and Callum Harris giving us a front-row GoPro experience with live commentary at Tommy Hilfiger’s Ferry show—creators are redefining what it means to be part of Fashion Week. These fresh perspectives are not just content; they’re reshaping the fashion narrative, making it more personal, interactive, and relatable. It’s an exciting time to see how creators are bridging the gap between fashion and everyday culture, bringing high fashion into the hands of millions in a way that feels authentic and engaging. At MYTHOSMKRS, we’re all about exploring these cultural shifts and what they mean for brands and communities. If you're curious about how to harness the power of creators to drive engagement and build lasting communities, join us for our upcoming webinar, "Engineering Virality & Building Communities: The Blueprint for Success." 🗓️ Date: Thursday, September 19th ⏰ Time: 14:00 BST / 9:00 EST / 17:00 GST 🎟️ Register Now: https://lnkd.in/eEPcADfp Let’s dive into the future of content and culture-driven marketing together. #NYFW #Creators #FashionWeek #MarketingStrategy #CommunityBuilding #MYTHOSMKRS #Webinar #Culture #Content

Remember when Supreme drops caused riots? Those days are over. Streetwear culture has gone from hype & exclusivity. → To authenticity & community. Noah NY, founded by ex-Supreme creative director Brendon Babenzien, is leading the charge 🫡 They’re not just selling clothes. They’re fostering a cultural movement. Their focus on: ✅ Ethical sourcing ✅ Social responsibility ✅ Environmental causes ... resonates with Gen Z consumers who demand more than just style 🌍 But Noah NY goes deeper. Their collections tell stories, drawing inspiration from skateboarding, surfing & other subcultures. They're building a community. Not just a customer base 🤙 Creating a sense of belonging among their audiences. As consumers get smarter, we're seeing a clear shift: Hype fades. Authenticity lasts. What’s your take?👇 *** 💚 If you found this interesting. ♻️ Repost to share with your network. ✅ Follow me, Jolyon for all things creativity, culture & content.

### Creating a Community and Connecting Like-Minded Individuals Through Merchandise Let’s address a common misconception: the idea that merchandise is losing its appeal. The truth is, there are still countless people who proudly wear their merch—whether as vintage, second-hand pieces, or simply because they are dedicated fans. Refuting claims of merch’s decline is straightforward, but the argument often carries an elitist tone that’s seeped into popular genres like streetwear. Artist Andrew Kool, an avid collector and longtime designer of merch, aptly noted that merch signals people who are like-minded and serves as a way to bring them together. While we can agree with this sentiment, it’s essential to recognize that when it comes to designer merch or products from well-known entities, fostering a community of like-minded individuals was never the primary issue. For merch sellers and content creators, the real challenge—and opportunity—lies in cultivating genuine connections. By focusing on understanding and engaging your audience, you can create merchandise that resonates on a deeper level. This approach not only enhances sales but also builds a loyal community around your brand. #merch #contentcreatormerch #fashiondesigner #designermerch https://lnkd.in/d-NAvzus

Represent isn't just making waves in luxury streetwear; their 247 collection and the community around it are what truly stand out. Here’s how they did it: Do as you preach: Founder George Heaton lives the 247 lifestyle, setting a genuine example. Share the same goal: Success comes from teamwork and shared visions. Provide extra value: The 247 app refreshes with three new training programs weekly, for free. Engage with the community: From community runs to personal DM replies by George, engagement is key. Choose the right brand ambassadors: Values over popularity ensure authentic representation. Show the everyday: ‘Behind the brand’ series reveals the daily grind. Stay consistent: Building a community is a marathon, not a sprint. Create the idea, not the product. #community #brand

Jake Paul just onboarded artist Arcangel to W as an equity partner after previously onboarding Sean O’Malley and Ruby Rose. Is this the future of how celebrity-founded brands are going to be built? At the start of this year, Jake Paul launched W, a personal care company. It’s no surprise anymore that celebrity-founded companies are uniquely positioned, as they have a clear competitive advantage: a built-in audience. Jake Paul is going one step further. Instead of only leveraging himself, he has onboarded several other celebrities to join W as equity partners. Or, as Jake calls it, onboarding the Avengers. These celebrities are helping Jake promote W and scale the company in exchange for an equity stake. I love this approach as it makes W less dependent on Jake Paul. The main risk for celebrity-founded brands is that they become too reliant on an individual person. Better known as key-man-risk. If Jake is busy or negatively in the news, it can have a huge impact on W. However, by diversifying, W is less impacted by a single person. Not only that, it also exposes W to several different target audiences. Sean O’Malley taps into the UFC community, the audience Jake has a love/hate relationship with. Ruby Rose taps into females and the black community. Today, females still buy most of the groceries. So, W has to influence them to buy W for their partner. Arcangel taps into the LATAM community. Very smart move. I have been talking about the creator stock option pool before, which is similar to an employee stock option pool. I expect many companies to create such a vehicle, helping them drive growth in the near future. Jake has already said he aims to onboard three more people to his pool. I expect he is onboarding another athlete in a different sport (NBA or NFL), someone from Europe, and another female, maybe someone like Livvy Dunne. Who do you think would be a good candidate? 

🩷❤️CAN DO ERA MERCH PRE ORDERS OPEN!!❤️🩷 Hey there, lovely humans! I’ve got some exciting news to share with you all! 📢Introducing my brand spankin’ new apparel line featuring the slogan, “In My CAN DO Era.” But hold up, what does that even mean? Well, let me break it down for you! This slogan is all about embracing your inner powerhouse, your unstoppable force, your go-getter attitude. It’s about recognizing that no matter what challenges life throws your way, you’ve got the power to conquer them with determination and positivity. Now, let me share a bit about the inspiration behind this line. Meet Candisse—yours truly! 🙋🏻♀️ I’ve been on a wild ride with SMA, facing obstacles left and right throughout my entire life. But guess what? With my CAN DO attitude, I’ve accomplished more than I ever thought possible. From starting my own businesses to advocating for change, I’ve shown that with the right mindset, anything is achievable. And hey, I’m still chasing after more dreams because why not? 💫 So, why should you snag a piece from the CANdisse Effect? Because it’s a reminder that you’re capable of amazing things! Whether you’re hustling at work, crushing your fitness goals, or simply navigating the ups and downs of life, this apparel line is here to cheer you on every step of the way. It also allows me to continue to raise funds that will be used for SMA advocacy and disability representation! So go ahead, treat yourself to some motivational merch and join the CANdisse Effect! Because in your CAN DO era, the sky’s the limit! 🚀 SHOP NOW: itsmecandisse.com/store #CANdisseEffect #InMyCANDOera #MotivationNation #disabilityawareness #spinalmuscularatrophy #thisissma #disabledinfluencer #disabilityrepresentation #yycinfluencer

Brands that survive and scale profitably over the next 10 years won’t just sell stuff. They’ll create proper communities around what they stand for. And when I say community I don't just mean an email list. I mean an active, engaged community. A place where value flows from brand to customer, and from customer to brand. Where the brand listens to its customers as much as it speaks to them. Where customers aren’t just buying, they’re contributing, sharing, and shaping the direction of the brand. These communities will thrive on shared values and purpose, not just products. And they’ll be the difference between brands that fizzle out and brands that grow into the next Gymshark.

Excited to kick off a new month with another #CultFridays edition🔺– featuring some of the latest from cult brands and insights to amplify cult following growth. What tech company do you think has the most obsessed cult fanbase? 🌐👁️ Let's see what's been Cult Worthy this week: 🟢 Charlie XCX & Brat Summer – The evolution of Charlie XCX’s hit album “Brat” into a cultural movement in pop culture/politics with a dedicated cult fanbase needs to be studied. It’s so interesting to see larger brands jump in on the trend and engage with the Brat Summer aesthetic. –  https://lnkd.in/ewXu_BCF 🥇The Evolution of Cult Olympics – For the first time in Olympic game history, trinket collectors have their own dedicated space; with treasuring Olympic memorabilia becoming a sport in itself. – https://bit.ly/3WRUinK 👩💻 Cult Brands Introduce New Membership Communities: CULT GAIA announced their new Web3 membership community. https://bit.ly/4frCvLd 🤳The Rise of CapCut’s Cult Status: Thanks to TikTok, CapCut has become an easy favorite, further threatening rivals with design offerings like Canva with their expansive cult following growth – https://yhoo.it/4ftlpwy 🔺Greg Shumchenia shared great insights in his recent newsletter ‘The Unforgettable Brand’, which dives into key characteristics and strategies behind Cultish brands. – https://bit.ly/3WQSr2t 🔺 Max Marchione shared a unique view on what we can learn from religion and the correlation in creating strong brand belief systems. – https://bit.ly/3A9oQbz 🔺R. Kyle Everett at XD Agency shared an incredible piece on ‘Feeding Fan Frenzy’ and strategies to appeal to individual fandoms. “Fandom is unique in that the relationship between the fan and the fan-object is often rooted in and/or expressed through commercial enterprise. Purchasing and consuming media, tickets, merchandise, apparel, etc are the most accessible mechanisms for fans to directly connect with a fandom.” – https://bit.ly/3WyXhQe 🔺 Daniel Zahler shared a great point of view on how gyms can be viewed as a place of worship through cult brands like SoulCycle Inc. https://bit.ly/4duk72o 🔺Scott D. Clary shared an exciting episode of his podcast 'Success Story', featuring Ciera Rogers - Fashion Designer & Founder of BABES. They discussed cult-like adoration from brands and building a company that people are obsessed with. Check out the full episode: https://bit.ly/4dvGPHl Stay tuned for more this month! #cultbrands #cultcommunications #community #publicrelations

In a world full of noise, the key isn’t just to be louder—it’s to be different. 🌟 Stand out in ways that truly matter, with bold designs and strategies that elevate your brand without overwhelming your audience. At Glowth, we craft brands that shine with purpose and authenticity. Ready to stand out, not burn out? 👉 Let’s take your brand to the next level with Glowth! #StandOut #BrandStrategy #Glowth

#interestingfacts 81 Follow me for more interesting facts and what’s trending around the world 🌍 #JeansHistory #FashionFacts #PocketWatch #DenimDesign #FashionTrivia #FashionTrends #StyleTips #DenimLove #VintageFashion #ClothingDesign