Goybo’s Post

FMCG consumers are a whole new breed. They're not just looking for the lowest price anymore. They want products that match their values – think sustainability, ethical sourcing, and social impact. They expect personalized experiences, crave convenience, and are heavily influenced by what they see online. Is your brand keeping pace with these evolving demands? Are you offering more than just products? Are you delivering experiences and building a community? It's time to rethink your FMCG strategy. The future belongs to brands that understand the new consumer. #FMCG #ConsumerEvolution #NewConsumer #RetailTrends #Marketing

Last time we talked about 2 tips on "How to Maintain market share by competing with lower-priced FMCG brands" Today we continue with the following 3 tips: 📢 3.Personalise your marketing so consumers better identify with your brand. Through online marketing and social media, you can create a community and culture which you can use to build relationships with your customers. These developing relationships and higher levels of engagement will give you valuable insights into your customers’ behaviors and preferences. 📢 4.Review your packaging to make it really stand out. 📢 5.Leverage consumer trust to drive uptake of a new product and increase customer loyalty through repeat purchase. It’s the job of premium FMCG brands to deliver a premium experience that justifies their higher price. If consumers are switched off to what’s currently on offer, FMCG brands must think of new ways to switch them on again – principally by capturing their attention with new product offerings Where premium brands should head is into territory where the cheap brands have difficulty following such as: Convenience Ease of use Sustainable use Naturalness and provenance

In the fast-moving consumer goods (FMCG) industry, understanding consumer behavior is essential for crafting successful marketing strategies, driving product innovation, and fostering brand loyalty. Join us as we delve into the intricacies of consumer behavior in the FMCG sector and explore how businesses can leverage insights to stay ahead in a competitive marketplace. #goybo #sucess #business #

The FMCG shopper is evolving rapidly. It's not just about price anymore. They crave experiences, value brands that align with their personal values, and are increasingly shopping online. To thrive in this new landscape, FMCG brands need to create meaningful connections, prioritize convenience, and embrace digital platforms. It's time to rethink traditional strategies and deliver what today's consumers truly want. #FMCG #ConsumerBehavior #MarketingTrends #DigitalMarketing #BrandStrategy

The FMCG shopper is evolving rapidly. It's not just about price anymore. They crave experiences, value brands that align with their personal values, and are increasingly shopping online. To thrive in this new landscape, FMCG brands need to create meaningful connections, prioritize convenience, and embrace digital platforms. It's time to rethink traditional strategies and deliver what today's consumers truly want. #FMCG #ConsumerBehavior #MarketingTrends #DigitalMarketing #BrandStrategy

Today’s consumers have the urge to splurge––but maybe not the budget to fulfill that need. Enter: The #LittleTreat trend, a movement toward rewarding oneself with tiny luxuries that don’t break the bank. From cozy coffee drinks to mini cosmetic splurges, “treats culture” is driving consumer spending—and social posting—among those who want to spend a little and feel a whole lot. Leaning into the #LittleTreats trend creates big opportunity for brands – even for the smallest purchases. Take a peek on how CPG brands can turn everyday products into little luxuries: https://lnkd.in/dqPUUiaq

Here are some great insights for all CPG marketers. It’s a very worthwhile read check it out below.

How pricing plays an integral role in the consumer buying behavior and brand impression. Categories where consumer choice of buying an item surround with multiple factors such as taste, quality, variety etc, brands have to take in account pricing perception versus their competition. Latest study for Hello Fresh depicts the same phenomena where brand was able to create high brand awareness but not able to maintain it price perception vs. rest of market. #PriceMatters #BrandPerception #ConsumerChoice #MarketAwareness #CompetitivePricing  

Bridge packs in FMCG often play a crucial role in influencing consumer consumption. These specially designed packaging, promotions, or bundles can create a sense of value, exclusivity, or convenience, enticing consumers to make a purchase. Whether through attractive deals, limited-time offers, or unique packaging, bride packs can significantly impact consumer behavior by tapping into the psychology of perceived benefits and creating a sense of urgency. Interesting Read https://lnkd.in/gJfn52Ei

Found this interesting article from Michael Duffy in https://hubs.ly/Q02hSJbD0. In the current economic landscape, with rising costs of living, private brands have a crucial role in offering value and building trust with consumers. The article emphasizes the need for these brands to adopt a "whole consumer" approach, focusing on long-term relationships and customer well-being. Innovations like Town & Country Markets' new private brand offerings, which prioritize fresh and healthful products with unique packaging, demonstrate how private brands can differentiate themselves and maintain consumer trust during challenging times. It's all about understanding and responding to the evolving needs of consumers - a strategy that's not just good for business, but also great for building lasting relationships. Check out the full article below. Happy learning! #privatelabel #privatebrands #wholeconsumer Driving Fresh and Healthful Products in Private Label | Store Brands https://hubs.ly/Q02hSLh30