Great day in Houston as members of the GPA Communications Committee and staff participated in a workshop to use AI tools to develop new ideas for the Let's Clear the Air campaign. The day-long “Hackathon,” conceived of and hosted by agency partner Hahn included group brainstorming followed by breaking into teams to turn ideas into frameworks of potential campaigns. Many thanks to committee members who participated, including Rich Johnson, APR, Phillips 66; Vicki Anderson Granado, Energy Transfer; Sheila Meehan, Waukesha Gas Engines; Robert Mitchell, Carrera Gas; Melissa Ruiz, Kinder Morgan, Inc.; and Emma Kirschler, Williams; as well as GPA Midstream leaders Joel Moxley, Sarah Miller and Kevin B.. Huge appreciation to workshop leaders Joseph R. Stanfa, Michael Griebe, and Stephanie Keogh. Check out the midstream’s consumer education campaign at www.letscleartheairnow.org
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Such a fun day! It was amazing to see how quickly AI is evolving and how we can harness it to drive innovative campaigns for the industry - can’t wait to see what we do next. Thanks to all who made this happen!
This looked like a fun and important activity to be a part of. Would love to hear more about it and how we can help spread the word about how our industry helps everyone live long and prosper :).
Great workshop to be a part of. We're proud to be a member of GPA Midstream Association.
It was a pleasure collaborating with you and I'm glad you enjoyed it! Looking forward to 2025 with anticipation. If your campaigns look anything like what you imagined during the workshop, it will be an influential year!
Thank you for coming out. It was a lot of fun, I learned a lot about the capabilities of AI tools, and we emerged with some ideas for the Let's Clear the Air campaign.
We had a such a great time visiting 😊 ! Grateful for our partnership GPA Midstream Association 🤝
Strategic Marketing Manager at INNIO
2moThank you for hosting this session. It was truly a fantastic experience -- and not just because the "Reliability" team won! 😁