📣Retailers: Here’s how to define a mutually beneficial value exchange Did you know? 🔍 84% want brands to be more open and transparent about the information they collect and how they plan to use it. 🔍 92% of customers would still hand over their data to a brand for the right reasons or benefits So, contrary to how the media portrays, consumers are happy to share their data… ❌ BUT they want to get something back from it. Let’s delve into exactly how brands can master the art of value exchange and encourage today’s customers to share their personal information 👇 https://lnkd.in/gMiN2NKn #retailmarketing #ZeroPartyData #datacollection #consumerinsights
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At #ShoptalkFall, dentsu and Merkle's Holden Bale will unveil exclusive data and insights on the future of retail and “unified commerce,” including growth forecasts and consumer shopping behavior. Check out the full agenda here: https://lnkd.in/e_2CtASR
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At #ShoptalkFall, dentsu and Merkle's Holden Bale will unveil exclusive data and insights on the future of retail and “unified commerce,” including growth forecasts and consumer shopping behavior. Check out the full agenda here: https://bit.ly/4dr7XHl
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At #ShoptalkFall, dentsu and Merkle's Holden Bale will unveil exclusive data and insights on the future of retail and “unified commerce,” including growth forecasts and consumer shopping behavior. Check out the full agenda here: https://bit.ly/4efqt6M
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At #ShoptalkFall, dentsu and Merkle's Holden Bale will unveil exclusive data and insights on the future of retail and “unified commerce,” including growth forecasts and consumer shopping behavior. Check out the full agenda here: https://bit.ly/3N0T4Aw
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At #ShoptalkFall, dentsu and Merkle's Holden Bale will unveil exclusive data and insights on the future of retail and “unified commerce,” including growth forecasts and consumer shopping behavior. Check out the full agenda here: https://bit.ly/3zy06cY
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Global Business and Technology Transformation Leader with experience overseeing multi-million dollar technology P&Ls in North America, Europe, and Asia Pacific. CXO/CIO Advisory, Global Consulting, Global Shared services
How can brands make the most of retail media networks? Companies wanting to evolve their relationship with customers are turning to retail media networks. However, they need data that is easily accessible and queryable to feed these networks, which even retailers with customer data platforms find challenging. My colleague Bruce and I shared four stages to help industry players build successful data platforms. Learn more in this article: https://lnkd.in/ezZZzRd6 #retail #data #customerexperience # Heather Fox Jake Osborne, MBA Brandon Rael Dipesh Joshi Larry Layden Viren Agrawal Victoria Platt Brian Scully Fausto M. Zamorano Justin Klekar Kayla Babin Broussard
The fuel that powers successful retail media networks
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