Grace shaibu’s Post

We should all be clear, these days ‘the boardroom’ is not a sterile, inanimate, emotionless vacuum. No matter who your audience is, they need to know you ‘get them’. Read our latest article on building a brand voice that ‘speaks to people’ with credibility and impact: https://lnkd.in/ehyug6Jx #WeCreateImpact #BrandVoice #ToneofVoice

Unpopular opinion: I care more about my clients' brands’ than them. Not only do we look at their brand from a different lens, I also put my reputation on the line for each client we take on. When our clients our winning, we’re winning 🙌 #socialmediamanager #socialmediaagency

Behavioural integrity. The alignment (or mismatch) between a brand's words and deeds. Aka: does your brand walk the talk? Just create some basic parameters around your brand's voice, goddamnit! When customers notice a disconnect between what a brand says and does –– or in this case, how it presents itself across platforms –– trust takes a hit. Don't be like Wim. If you need to create that consistency across your platforms to MAINTAIN the trust you've worked so flippin hard to develop with your customers, you might need some brand voice guidelines (so pop me a DM)! #brandvoice #toneofvoice #brandguidelines #brandmessaging #brandaffinity

Consistency, relevance, and emotion—three principles we live by at GEN C Communications. We’re here to build brands that aren’t just different, but memorable. Discover how we can make your brand stand out. #ConsistentBranding #RelevanceMatters #EmotionalConnection

The first edition of our Forward View 2024 newsletter arrives at the end of Feb, featuring New Work, Current-Future, In The News, and lots more. Make sure you don't miss out by signing up here: https://bit.ly/3M8VFal #branding #creativity #insights

The time we spend building our personal brands could be better invested in building personal connections. While products have brands, people have relationships and reputations. Authenticity is not about marketing oneself to create an image; it’s about aligning our actions with our values. Let's focus on building meaningful connections with others based on our shared values and interests. Remember, our reputations are built on the relationships we cultivate, not the brands we create. #authenticity #personalbranding #connections

In today’s busy world, it’s not about being the loudest. It’s about creating connections that stick. The best brands are the ones that tell meaningful stories and leave a lasting impression. What is your brand doing to grab attention? #b2bgrowth #marketingtips #brandgrowth #saturdayquote

This week's work of the week is something you might not expect - COMMENTS AS CREATIVE! Here's our Chief Creative Officer, Rob Lenois, sharing the top 5 brands that got it right. What brands do you love to see in the comments section? Tag them below! #brandvoice #commentsascreative #workoftheweek #brandmarketing

Authenticity Seems to be the marketing buzzword of the decade right now. But what does it truly mean to embody this trait? At Exclaimer, we've navigated through the noise to find practices that genuinely resonate with our audience and foster trust. So what’s our playbook? Our customer-centric approach ensures we're always listening and adapting to -the needs of those we serve. We've placed our people at the forefront, letting their unique stories and insights shine through social takeovers and more. Through thought leadership, we're not just sharing our knowledge; we're engaging in meaningful conversations within our industry. This strategy has not only elevated our brand but also proven that when authenticity leads, demand will indeed follow. What strategies have you found effective in portraying authenticity in your brand’s marketing efforts? #BrandTrust #MarketingStrategies

AUTHENTICITY Organization should always act on their true values to inspire the masses. Inspire customers and employees by sharing a story that illustrates the company’s purpose, cause, or belief. By doing so, customers and employees can identify themselves with it, or at least rally behind it. However, it is important that the story is sincere and genuine. If not, you take the risk of coming off fake, and ending up doing more harm than good. Learn More https://lnkd.in/gZrn56wZ #branding #brandstrategy #marketing #branddevelopment #brandagency #brandingagency #brandgrowth