Grain & Barrel Spirits’ Post

Chicken Cock Whiskey has unveiled a new video, which is part of the recent advertising campaign, “Whiskey from the days when you could name your whiskey Chicken Cock.” Showcasing the bold defiant attitude of the brand with this new 30-second video, which encourages shoppers to give a gift as memorable as the name. Chicken Cock has been ruffling feathers since the brand was established in 1856, long before prohibition. We didn’t follow the rules then and we don’t plan to start following them anytime soon. The new video comes with a punch line that may make your easily offended friends uncomfortable. It’s worth a watch! “We wanted to lean into our brand name, Chicken Cock, to showcase that we are a whiskey as interesting as our name. Especially during the key holiday gift giving season when we see a spike in whiskey sales,” said Kyle Harder, the Chief Marketing Officer at Grain & Barrel Spirits who owns Chicken Cock Whiskey. “The video shows that Chicken Cock is not afraid to stand out in a sea of sameness giving confidence to shoppers and consumers to proudly buy, order, and call for Chicken Cock by name.” “You are only as interesting as the choices you make. And if you always make the same choices as everyone else then you’ll end up not being very interesting.” said Kt Thayer the Chief Creative Officer at EvansHardy+Young. Chicken Cock Whiskey has had the name Chicken Cock since 1856 from a time when the term rooster was not yet commonplace. The new advertising campaign was originally launched with print advertisements in regional, trade and lifestyle publications. This new video is the second installment in the campaign and Chicken Cock will be releasing a second brand storytelling video in early 2024. The video is being supported with a full media plan including digital video on YouTube, social media on Facebook and Instagram, linear TV in select markets and connected TV. The brand campaign was created by the advertising agency of record, EvansHardy+Young, led by Chief Creative Officer Kt Thayer. Media promotion is being supported by O'Hearn Consulting, LLC, led by John O'Hearn. For any press inquiries please inquire with Charlotte Berger at CharlotteBergerPR. The video can be viewed on YouTube at the link here: https://bit.ly/41nqeke #advertising #brandbuilding #brandstrategy #brandstorytelling #media #pressrelease #socialmedia #whiskey #spiritsindustry