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There's an increasing number of AI companies like Perplexity, ChatGPT, Anthropic, Copilot… They're based on LLM plus RAG, which means Search. AI search with LLM+RAG does not replace traditional search; it builds on it.  Our CEO, Ethan Smith, recommends the following strategies to optimize for it: • Co-occurrence: Ensure your product frequently appears with relevant keywords to optimize for AI-generated answers. • Answer optimization: Creating high-quality content by comprehensively answering more questions on your pages. • Citation Optimization: Build relationships with high-authority publications to enhance your content's credibility and increase citation frequency in AI responses. To get more recommendations on how to optimize for this, watch the complete presentation with the link in the comments.

Such a clear + concise breakdown for a hairy + vague topic. Citation optimization - aka brand mentions - feels massive. With so much ai-gen content available, citations/links from trusted publishers can only gain relevance.

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