Graphite’s Post

"Eventually, people may stop writing, stop filming, stop composing—at least for the open, public web. People will still create, but for small, select audiences, walled-off from the content-hoovering AIs. The great public commons of the web will be gone. If we continue in this direction, the web—that extraordinary ecosystem of knowledge production—will cease to exist in any useful form. Just as there is an entire industry of scammy SEO-optimized websites trying to entice search engines to recommend them so you click on them, there will be a similar industry of AI-written, LLMO-optimized sites. And as audiences dwindle, those sites will drive good writing out of the market. This will ultimately degrade future LLMs too: They will not have the human-written training material they need to learn how to repair the headlights of the future. It is too late to stop the emergence of AI. Instead, we need to think about what we want next, how to design and nurture spaces of knowledge creation and communication for a human-centric world." Excellent article: https://lnkd.in/gGEqtdXy

The Rise of Large-Language-Model Optimization: The web has become so interwoven with everyday life that it is easy to forget what an extraordinary accomplishment and treasure it is. In just a few decades, much of human knowledge has been collectively written up and made available to anyone with an internet connection. But all of this is coming to an end. The advent of AI threatens to destroy the complex online ecosystem that allows writers, artists, and other creators to reach human audiences. To understand why, you must understand publishing. Its core task is to connect writers to an audience. Publishers work as gatekeepers, filtering candidates and then amplifying the chosen ones. Hoping to be selected, writers shape their work in various ways. This article might be written very differently in an academic publication, for example, and publishing it here entailed pitching an editor, revising multiple drafts for style and focus, and so on...

TECHNOLOGY It’s the End of the Web as We Know It A great public resource is at risk of being destroyed. By Judith Donath and Bruce Schneier Image of a crane sorting through keyboard keys Illustration by Ben Kothe / The Atlantic. Source: Getty. APRIL 22, 2024 SHARE SAVE Image of a crane sorting through keyboard keys Subscribe to Listen to this Article 00:00 11:20 Produced by ElevenLabs and News Over Audio (NOA) using AI narration. The web has become so interwoven with everyday life that it is easy to forget what an extraordinary accomplishment and treasure it is. In just a few decades, much of human knowledge has been collectively written up and made available to anyone with an internet connection. But all of this is coming to an end. The advent of AI threatens to destroy the complex online ecosystem that allows writers, artists, and other creators to reach human audiences. To understand why, you must understand publishing. Its core task is to connect writers to an audience. Publishers work as gatekeepers, filtering candidates and then amplifying the chosen ones. Hoping to be selected, writers shape their work in various ways. This article might be written very differently in an academic publication, for example, and publishing it here entailed pitching an editor, revising multiple drafts for style and focus, and so on. The internet initially promised to change this process. Anyone could publish anything! But so much was published that finding anything useful grew challenging. It quickly became apparent that the deluge of media made many of the functions that traditional publishers supplied even more necessary. Technology companies developed automated models to take on this massive task of filtering content, ushering in the era of the algorithmic publisher. The most familiar, and powerful, of these publishers is Google. Its search algorithm is now the web’s omnipotent filter and its most influential amplifier, able to bring millions of eyes to pages it ranks highly, and dooming to obscurity those it ranks low. https://lnkd.in/dDiGuqbH

Perplexity will be paying publishers for their content. When people use the platform to find information, if it comes from a partnered news site (like Time or Fortune), that site gets a cut of the ad money. It's a way for AI to support journalism. I’d imagine this shift could significantly impact writing styles. Expect to see more fact-dense, question-anticipating content as writers aim to get their articles referenced in Perplexity queries. There’s likely to be a surge in engagement-driven content designed to spark discussion and follow-up questions. Additionally, we might witness more trend-focused articles as writers capitalise on popular topics to increase visibility. With SearchGPT around the corner I hope these new rev share models can help and hero the importance of quality journalism. #allchange #rewardingcuriosity #rabbithole #ai

It’s Day 48/90 and here’s my biggest takeaway from creating, writing and editing +200 blogs for my website 👇 Google is hungry for authentic, in-depth and high-quality content that tells real stories. Yes, these may sound like buzzwords given the “AI takeover” these days… But it is what it is. And, here’s another harsh truth: AI is only a tool. It will only scan the existing content on the web and give you a paraphrased version of your desired content. Even if you use AI, the right approach is to refine and modify the AI-generated content and personalize it according to your brand or business, not copy-paste it as it is. If you’re only copy-pasting the AI-written content, you’re setting yourself up for nothing but poor content performance in the long run. ——————————————————————— P.S.: My Blogging Workshop is returning in the New Year. Join the waitlist to enjoy exclusive bonuses: https://lnkd.in/d_8iTvgi

If we continue in this direction, the web—that extraordinary ecosystem of knowledge production—will cease to exist in any useful form. Just as there is an entire industry of scammy SEO-optimized websites trying to entice search engines to recommend them so you click on them, there will be a similar industry of AI-written, LLMO-optimized sites. And as audiences dwindle, those sites will drive good writing out of the market. This will ultimately degrade future LLMs too: They will not have the human-written training material they need to learn how to repair the headlights of the future. It is too late to stop the emergence of AI. Instead, we need to think about what we want next, how to design and nurture spaces of knowledge creation and communication for a human-centric world. Search engines need to act as publishers instead of usurpers, and recognize the importance of connecting creators and audiences. Google is testing AI-generated content summaries that appear directly in its search results, encouraging users to stay on its page rather than to visit the source. Long term, this will be destructive. Internet platforms need to recognize that creative human communities are highly valuable resources to cultivate, not merely sources of exploitable raw material for LLMs. Ways to nurture them include supporting (and paying) human moderators and enforcing copyrights that protect, for a reasonable time, creative content from being devoured by AIs. https://lnkd.in/gFWFYi7j

Interesting read from The Atlantic to think about with your morning coffee ☕ The web has become so interwoven with everyday life that it is easy to forget what an extraordinary accomplishment and treasure it is. In just a few decades, much of human knowledge has been collectively written up and made available to anyone with an internet connection. But all of this is coming to an end. The advent of AI threatens to destroy the complex online ecosystem that allows writers, artists, and other creators to reach human audiences. Thoughts? #ai #web

Ranking Your Content On 1st Page is not Difficult if You Know This: 1. Quality over Quantity ↳Google doesn't care if you or AI generates your content. ↳The primary concern is the quality of your content. 2. Expertise, Authority, Trust ↳To rank higher, your content needs to exude these three features. ↳Show your expertise, provide authoritative information, and establish trust. 3. Uniqueness ↳The key to standing out is presenting unique information. ↳That’s what AI content lacks, and only you can add it. The secret of creating content for Google rankings isn't about who writes it but its quality. P.S: What is the primary factor that contributes to Google rankings in your view?

With all due respect, this view on helpful content guidelines is a load of crock. I saw an “SEO expert” recently called helpful content guidelines “propaganda against SEOs”. Now, he's probably trying to be incendiary. But people who take this seriously are living on borrowed time. I get that E-E-A-T is not a ranking factor. And not everything Google says is gold. But Google shouldn't even have to suggest these things. They should be no-brainers. - You should have a face to your business. - You should focus on writing helpful content. - You should focus on serving your customers well - You should use AI to help your process, not to game the algorithm. Do this regardless of whether it helps you rank or not. Give users a reason to care or buy from you. And if you disagree, you can always chat up with Causal, the client at the center of the “SEO heist” charade. Ask them how well their thoughtless, mass-produced AI content scheme went. --- Think beyond ranking well. Think about how you can get your brand out there. Use AI, but don't let it use or replace you. …or you can always flood the internet with useless, irrelevant crap for the sake of traffic. See how well that goes for you long term.

How to Get Your AI-Generated Blog Approved by Google AdSense 🚀 Hey there, fellow bloggers! 👋 Ever wondered if you can use AI to generate content and still get the green light from Google AdSense? Well, you're in the right place! Let's dive into how you can create killer AI-generated content that meets AdSense's approval criteria. 😎 Why AI-Generated Content? 🤖 AI-generated content is the future! It's fast, efficient, and can help you churn out articles like a pro. But hold up! Just because it's AI doesn't mean it's an instant win. You gotta make sure your content rocks and meets all the quality standards. Here’s how you can make that happen: https://lnkd.in/d8KZZvjA