Last week, Google launched AI Overviews (formerly known as SGE). For the past year, we have been observing SGE and its impact on search in a beta environment. While we’ll need time to observe nuances with the full rollout, we wanted to share our current observations and recommendations. Current Observations: 1/ We view AI Overviews as an evolution of featured snippets. Featured snippets had a noticeable impact on top-of-funnel terms but had a small effect on transactional queries. So far, we have seen a similar pattern with AI search results. 2/ AI Overviews is showing up for high-stakes categories. We had initially theorized that YMYL categories, such as health and finance, would have a lower risk of disruption. However, we have observed that searches in these industries, such as “how to raise your credit score” and “symptoms of rsv”, are triggering the AI snippet. 3/ While AI Overviews has the potential to be highly disruptive, it also presents new opportunities for growth. The search journey is changing with the integration of AI into the SERPs. Companies that can figure out how to optimize more effectively for this journey will have opportunities to outperform their competitors. Graphite Recommendations: 👉Resist overcorrecting or pivoting without clear data. There is little reward in trying to predict what will happen. 👉Expand your view of the landscape. Collect more data and stay up to date with the latest changes. Here are some examples: *Increase your attention on competitors and which of their keywords are being affected. Target competitor keywords that are not being affected. *Observe CTRs for keywords at different stages of your funnel. Validate whether or not CTRs for top and middle of funnel keywords that trigger AI results are declining. *When Google releases better reporting, be the first to build out dashboards that enable your team to make informed decisions. 👉Build more agile ways of working. The search landscape will likely become increasingly volatile in the coming months. Teams that succeed will be more adaptable and able to react quickly to changes. 👉Continue to focus on unique, informative, human-written content with a clear POV. This is the most defensible and sustainable long-term SEO strategy. 👉Double down on conversion-based goals. If your team was previously measured based on traffic goals, shift to metrics further down the funnel. Below you’ll find some specific types of queries and pages and our current assessment of risk:
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Always a step ahead. When it comes to stay up to date, accurate data is vital.
Last week, Google launched AI Overviews (formerly known as SGE). For the past year, we have been observing SGE and its impact on search in a beta environment. While we’ll need time to observe nuances with the full rollout, we wanted to share our current observations and recommendations. Current Observations: 1/ We view AI Overviews as an evolution of featured snippets. Featured snippets had a noticeable impact on top-of-funnel terms but had a small effect on transactional queries. So far, we have seen a similar pattern with AI search results. 2/ AI Overviews is showing up for high-stakes categories. We had initially theorized that YMYL categories, such as health and finance, would have a lower risk of disruption. However, we have observed that searches in these industries, such as “how to raise your credit score” and “symptoms of rsv”, are triggering the AI snippet. 3/ While AI Overviews has the potential to be highly disruptive, it also presents new opportunities for growth. The search journey is changing with the integration of AI into the SERPs. Companies that can figure out how to optimize more effectively for this journey will have opportunities to outperform their competitors. Graphite Recommendations: 👉Resist overcorrecting or pivoting without clear data. There is little reward in trying to predict what will happen. 👉Expand your view of the landscape. Collect more data and stay up to date with the latest changes. Here are some examples: *Increase your attention on competitors and which of their keywords are being affected. Target competitor keywords that are not being affected. *Observe CTRs for keywords at different stages of your funnel. Validate whether or not CTRs for top and middle of funnel keywords that trigger AI results are declining. *When Google releases better reporting, be the first to build out dashboards that enable your team to make informed decisions. 👉Build more agile ways of working. The search landscape will likely become increasingly volatile in the coming months. Teams that succeed will be more adaptable and able to react quickly to changes. 👉Continue to focus on unique, informative, human-written content with a clear POV. This is the most defensible and sustainable long-term SEO strategy. 👉Double down on conversion-based goals. If your team was previously measured based on traffic goals, shift to metrics further down the funnel. Below you’ll find some specific types of queries and pages and our current assessment of risk:
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Hey, i want to talk today about: The Evolution of Search in the AI Industry: The Shift from Keyword to AI-Enhanced Search. AI search has evolved significantly from the traditional keyword-based Google search to more sophisticated methods. Nowadays, many startups are shifting towards chat interfaces that provide better results. In response, Google has integrated AI to summarize search results, marking a step forward in the new way we search. In my last application, I spent a lot of time thinking about the search component and how we can make it better by having everything you need in one place. AI-Powered Summaries: We added AI that can summarize search results so you get the gist of what you’re looking for without wading through tons of links. Smart Autocomplete: This isn't your basic autocomplete. It predicts and completes your query, and suggests categories, products, and filters, making your search faster and easier. Pre-Search Suggestions: Even before you start typing, a menu pops up with suggestions. If we know you well, we can show you product recommendations, similar items, and shortcuts to your most visited pages. Making a great search experience is about so much more than just the search bar. It's about anticipating what you need and providing intuitive solutions. This opens up tons of opportunities to increase user engagement and conversions. It's all about making your life easier and more enjoyable. Working in the AI industry is exciting, and it's amazing to see how far we've come with AI-enhanced search. I'm excited to share more about my latest project once it's live. Stay tuned and follow me for updates. Your support means a lot and makes me feel great! Thanks for reading, and keep an eye out for more updates!
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AI Instructor | Co-host: The Daily AI Show | AI Strategist at Skaled | AIOps | Follow #thedailyaishow
What Happens When AI Passes the Browser? Is SEO as we know it a dead man walking? Today on The Daily AI Show at 10am Eastern we will be talking about Google's Search Generative Experience (SGE) and the future of SEO. 🎙️ Why You Should Tune In: The future of SEO is not just about optimizing for Google's search engine; it's about adapting to Google's new Search Generative Experience (SGE). This AI-powered feature aims to provide more context, insights, and even answer complex queries in a more conversational manner. Join us LIVE to delve into how this generative AI will redefine SEO beyond the browser. 🔍 What We'll Cover: Google's Search Generative Experience: Understand what SGE is and how it uses generative AI to provide more nuanced and context-rich search results. Impact on SEO: Learn how SGE's capabilities could change the way businesses optimize their content for search engines. User Experience: Explore how SGE aims to improve the user's search experience by providing AI-powered snapshots and suggested next steps. Ethical and Responsible AI: Google is taking a responsible approach to generative AI in Search. We'll discuss what this means for businesses and SEO. Future Outlook: What can we expect as generative AI continues to evolve and become more integrated into search experiences? 🔊 Catch the Replay: Can't make it to the live show? No worries! Catch the replay on Spotify, LinkedIn, and YouTube. Link to the event in the comments.
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Helping brands innovate at the intersection of digital + media + marketing + technology
Zero-click searches (estimated at 50% of all searches today) are set to increase as Google starts testing AI overviews in search results beyond the Google Search Generative Experience lab. Going forward, we must move beyond “crawlability” to planning digital experiences for machines and humans. With research happening off-site before purchase, the role of your website experience is 1) to provide AI and search engines a great experience to share with consumers before they land on your site and 2) the human experience of your site moves down the funnel into consideration and decision-making. With the shift towards awareness and consideration traffic happening off-site, we are on the brink of a whole new level of conversion rate benchmarks. This trend underscores the importance of adapting our strategies to meet our target audience's evolving needs and behaviors. Optimizing for zero-click results will require a combination of great schema, helpful content, and the ever-important EEAT (experience, expertise, authority, and trust). #ai #search #seo #EEAT
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Digital Marketer | Warwick Business School | 2+ Years Experience | Lifelong Learner | Content Marketing | SEO | Paid Ads
Google's still king. AI isn't dethroning it anytime soon. Despite the buzz, AI search hasn't disrupted the search engine landscape... yet. Let's look deeper: 1️⃣ Google still rules. ▪ In May 2024, the average user did 109.9 searches a month, up 10.4% from last year. Yes, it's still the go-to. 2️⃣ AI Search is growing, but slowly. ▪ The number of traditional search users who also use AI platforms has grown by just 2%. But 99% of them still use traditional search. 3️⃣ Perplexity what? ▪ Search traffic on Perplexity grew 5x from May '23 to May '24. Still, searches on Google are 2,500X more. AI search engines are expanding rapidly, but their growth is additive rather than disruptive to Google’s market share. Takeaway for Marketers: ▶ The search landscape is evolving, but not as fast as some thought. Google is still the leader. ▶ Keep optimising for traditional search and start exploring AI to stay ahead. Source: SparkToro, Datos, A Semrush Company What are your thoughts on the future of AI in search? Do you think it will eventually overtake traditional search engines?
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📈 225 Million Views/Year I 📊Fractional CMO I 🧪Marketing Data Scientist I 💼 AI- Marketing Automation I 📊 21000 + Mktg. Tests I 🎯B2B Digital Strategy I 🧪GTM Strategy I🚀AI-Martech I 💡eCommerce I 🧪Edtech I 💼
@𝐎𝐩𝐞𝐧𝐀𝐈 𝐔𝐧𝐯𝐞𝐢𝐥𝐬 𝐒𝐞𝐚𝐫𝐜𝐡𝐆𝐏𝐓 ✔️🤷♂️✌️👌 According to reports from Reuters and CNBC, OpenAI has unveiled SearchGPT, a prototype AI-powered search engine designed to challenge Google's dominance by providing fast, relevant answers with clear sources, potentially reshaping how users navigate the internet. 𝐎𝐩𝐞𝐧𝐀𝐈 𝐔𝐧𝐯𝐞𝐢𝐥𝐬 𝐒𝐞𝐚𝐫𝐜𝐡𝐆𝐏𝐓 ✔️🤷♂️✌️👌 𝐎𝐩𝐞𝐧𝐀𝐈'𝐬 𝐚𝐧𝐧𝐨𝐮𝐧𝐜𝐞𝐦𝐞𝐧𝐭 𝐨𝐟 𝐒𝐞𝐚𝐫𝐜𝐡𝐆𝐏𝐓 𝐦𝐚𝐫𝐤𝐬 𝐚 𝐬𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐭 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐭𝐨 𝐆𝐨𝐨𝐠𝐥𝐞'𝐬 𝐥𝐨𝐧𝐠-𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐝𝐨𝐦𝐢𝐧𝐚𝐧𝐜𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐬𝐞𝐚𝐫𝐜𝐡 𝐞𝐧𝐠𝐢𝐧𝐞 𝐦𝐚𝐫𝐤𝐞𝐭. 𝐓𝐡𝐞 𝐩𝐫𝐨𝐭𝐨𝐭𝐲𝐩𝐞, 𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐛𝐲 𝐭𝐡𝐞 𝐆𝐏𝐓-4 𝐦𝐨𝐝𝐞𝐥 𝐟𝐚𝐦𝐢𝐥𝐲, 𝐢𝐬 𝐜𝐮𝐫𝐫𝐞𝐧𝐭𝐥𝐲 𝐛𝐞𝐢𝐧𝐠 𝐭𝐞𝐬𝐭𝐞𝐝 𝐰𝐢𝐭𝐡 𝐚 𝐥𝐢𝐦𝐢𝐭𝐞𝐝 𝐠𝐫𝐨𝐮𝐩 𝐨𝐟 10,000 𝐮𝐬𝐞𝐫𝐬. This strategic move comes as Google has been rapidly integrating AI capabilities into its own search platform, highlighting the growing competition in AI-powered search technologies. SearchGPT aims to streamline the search process by providing concise, direct responses to queries with up-to-date web information and clear links to relevant sources. 𝐒𝐞𝐚𝐫𝐜𝐡𝐆𝐏𝐓 𝐏𝐫𝐨𝐭𝐨𝐭𝐲𝐩𝐞 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬 SearchGPT offers a unique interface with a prominent textbox asking "What are you searching for?" Unlike traditional search engines, it categorizes and clarifies results, providing brief descriptions and links for further details. The prototype includes features such as: ✔️Real-time web information access ✔️AI-generated summaries of search results ✔️Option for follow-up questions, enabling conversational context ✔️A sidebar with additional relevant links ✔️"Visual answers" functionality (specifics not disclosed) ✔️Clear attribution and links to sources, promoting transparency The service is powered by the GPT-4 model family and utilizes direct content feeds and partnerships with external collaborators to enhance search outcomes.
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I just finished reading this Search Engine Journal article about OpenAI testing a SearchGPT prototype, and it got me thinking about the rapid changes in the SEO world. Google's recent algorithm updates, paired with SearchGPT, are shaking things up! Here's my take on this: 1. AI-Driven Search: SearchGPT is taking search personalization to a whole new level. We're looking at more context-aware results. Great for users, but a bit of a headache for SEO pros! 2. New Algorithm, New Rules: Google’s updates mean we need to stay on our toes. SEO strategies must align with AI understanding user intent and deliver spot-on answers. 3. Content is Still King: With AI in the mix, high-quality, relevant content is more crucial than ever. AI tools dig deeper, rewarding valuable content and crushing outdated SEO tricks. 4. Tech SEO Matters: As search tech evolves, technical aspects like site speed, mobile optimization, and structured data are vital. Keep your site technically sharp to stay visible! 5. User Experience FTW: Both SearchGPT and Google updates emphasize user experience. Prioritize seamless, engaging, and user-friendly sites. Fast loading, easy navigation, and killer content are a must. 6. Voice and Visual Search: AI might speed up the rise of voice and visual search. Optimizing for these requires a focus on natural language and image recognition. Get ready! 7. Never Stop Learning: SEO’s dynamic nature means we have to stay updated with the latest trends and tech. Lifelong learning and adaptability are key to thriving in this evolving field. The future of search is thrilling, and staying ahead means blending tech expertise, content strategy, and understanding AI's impact on user behavior and search algorithms. Read the article here: https://lnkd.in/gaeAT2eT What do you think about these changes? Drop your thoughts below! 👇 #SEO #SearchGPT #DigitalMarketing #AI #ContentStrategy
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Founder & CEO, Marketing AI Institute and SmarterX | Co-Host of The Artificial Intelligence Show Podcast
The Google I/O 2024 event was packed with hours of AI announcements and previews that have implications to developers, business leaders and knowledge workers across every industry. (More thoughts on all the details soon.) But, one thing they didn’t address on stage, which has the potential to be very disruptive to the Internet in the near term, is the impact of their new AI Overviews on brands and publishers who rely on Google search traffic. (Note: AI Overviews are generative AI summaries at the top of search results pages rather than blue links and ads. Google says users seem to like and engage with them, and personally I’ve found the search generative experience to be better than traditional results for many types of searches.) We’ve been under the assumption for the last year that organic search for many brands would decline as generative AI was infused into search, but Google appears willing to go all-in on AI Overviews without a clear understanding of how it will affect search traffic (or, at least they aren’t sharing data if they do know). This has the potential to rapidly deteriorate the value exchange between brands / publishers and Google. Publishers create helpful content, and Google rewards that content with traffic. That’s how it’s worked for 20+ years. But if the traffic doesn’t come, will there be enough incentive for publishers to create it? No one really seems to know what happens next here, and what it will mean to marketing and business. According to Google, “With AI Overviews, people are visiting a greater diversity of websites for help with more complex questions. And we see that the links included in AI Overviews get more clicks than if the page had appeared as a traditional web listing for that query. As we expand this experience, we’ll continue to focus on sending valuable traffic to publishers and creators. As always, ads will continue to appear in dedicated slots throughout the page, with clear labeling to distinguish between organic and sponsored results.” I’ll drop a couple insightful articles in the comments section that expand on the uncertainties and doubts. Definitely a topic to monitor moving forward. https://lnkd.in/d_4C6tdD
Generative AI in Search: Let Google do the searching for you
blog.google
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We've been doing a deep dive into the ever-evolving world of #SEO, especially in light of recent advances in artificial intelligence (AI). We thought we'd share a few pivotal insights on the balance between current best practices and what the future holds. 1. Goals & Objectives Matter! SEO, despite being a significant part of our digital strategies, can be a waste of time if it isn't driving towards precise goals. With so many tactics available, knowing our targets and the reasons behind each move is vital. And let's be clear, even if AI is handling processes, if those actions aren't aligned with our objectives, we're just shooting in the dark. 2. A Set Process is Crucial Introducing AI into our methodologies means ushering in new tech and procedures. As keen advocates of innovation, we're tightening our standard operating procedures. A documented and streamlined approach helps us maintain a handle on what's effective. 3. Embracing the Constant: Change Anyone in the SEO game knows change is the only constant. With AI and machine learning becoming integral, adaptability is no longer a choice but a necessity. So, while we might be sceptical, it's worth harnessing AI today to supercharge our processes. 4. The Value of the Present It's essential to remember what works today. Regardless of AI's involvement, we're missing the mark if our content isn't resonating with our audience. Prioritise your users, ensuring quality and relevance in all output. 5. Today's Actions, Tomorrow's Vision There's no contradiction here. While concentrating on present strategies, we must stay alert about #AI developments in search engines. Our landscape is a delicate balance; missing out on effective strategies or not preparing for the future has its pitfalls. 6. Persistence is Key SEO requires sustained efforts. We can't afford to rest on our laurels. Maintaining momentum is non-negotiable with changing algorithms, competition, and market dynamics. 7. Don't Underestimate SEO We've observed the complexities of SEO increase over the years. But writing it off prematurely without a proper investment of time and resources isn't wise. It's more integrated than ever, playing a crucial role in the larger digital strategy. 8. Synchronise SEO with Other Efforts SEO doesn't exist in a vacuum. It shares common objectives with other marketing channels, especially when considering content, websites, and customer journeys. Ensuring SEO is part of the broader marketing strategy can reap significant benefits. The intersection of AI and SEO is an exhilarating space. We're optimising our strategies in the current environment while keeping a keen eye on the horizon. While AI's advancement rapidly reshapes our field, the essence remains unchanged: a balance between the present and the future. Until next time, keep innovating and stay curious!
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For years, Google has been the undisputed king of search. But what if there was a better way to find the information you need? This thought-provoking blog by Ahrefs explores the possibility of replacing traditional search engines with AI-powered solutions. The article dives into the potential benefits of AI search, including: • More Intuitive Searches: AI could understand the intent behind your search queries, providing more relevant and personalized results. Deeper Insights: Imagine an AI that can analyze vast amounts of data to offer comprehensive answers and connect the dots between different topics. • A Shift from Keywords: AI could move beyond keyword matching to truly understand the context and meaning behind your search. While AI search offers exciting possibilities, the article also acknowledges challenges: • Bias and Accuracy: Ensuring AI search algorithms are unbiased and deliver accurate information is crucial. • The Human Touch: There is something to be said for the curated search results and expertise offered by human editors. Whether AI completely replaces search engines like Google remains to be seen. However, one thing is sure: AI has the potential to fundamentally change the way we search for information. What are your thoughts? Could AI be the future of search? Join the conversation and share your insights in the comments below! https://rpb.li/M2nYH Enjoying our content? Looking to make some marketing changes? Visit us at: https://lnkd.in/gg5ZdgGN #CyberSmartDigital #DigitalMarketing #SEO #SEOstrategy #WebsiteDesign #SearchEngineOptimization #PaidAdvertising #EmailMarketing #SocialMediaMarketing #eCommerce #ReputationManagement #ContentMarketing #InboundMarketing #ContentStrategy #VoiceSearch #MobileMarketing #GoogleAds #VideoMarketing #GoogleMyBusiness #PPC #GoogleLeads #DigitalTransformation #AI #MarketingStrategy #DigitalStrategy #AI #FutureofSearch #SearchTrends #SearchMarketing
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🪴Growing Saas | Deep generalist
2moon a tactical level, its interesting to see content that's citation-friendly, and include statistics get picked up by generative engines more often.