Gray Decision Intelligence’s Post

💥 Gray Data Drop 💥 In this #GrayDataDrop, we’re showcasing the remarkable influence that one athlete can have. Caitlin Clark, the standout player for the Iowa Hawkeyes women's basketball team, is capturing national attention, fueling a surge of interest in higher education and women’s basketball. Analysis of Google search trends from January 2023 to April 2024 reveals: 🏀 Searches for "Caitlin Clark" doubled since March 2023, coinciding with NCAA Women's March Madness 🏀 Interest in "women's college basketball" tripled compared to the previous year 🏀 Searches related to "Iowa Hawkeyes women's basketball" tripled year-over-year 🏀 Searches for "Iowa Hawkeyes" increased an astonishing five times Clark's influence extends beyond individual acclaim, sparking a national conversation about women's basketball and igniting interest in the University of Iowa. This surge underscores the transformative power of sport in higher education, symbolizing the broader influence of talented individuals shaping academia and sports. #highereducation #athletics #basketball #womensbasketballl

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