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Google's recent decision to keep third-party cookies alive has ignited fresh debate and uncertainty within the digital advertising ecosystem. Join leading experts in our upcoming webinar, as they dissect the implications and outline strategies for marketers to thrive in this evolving landscape. Register today! 👉 https://ow.ly/xnXc50SNXIu 👈 #cookielessfuture #firstpartydata #thirdpartydata #googlesupdate #privacyconcerns #dataprivacy #onlineads #targetaudience #contextualmarketing #contextualadvertising #digitalmarketing #marketing #Grazitti

🍪Navigating the Cookie Comeback 🌐 In the ever-evolving landscape of digital marketing, Google's recent decision to delay the phase-out of third-party cookies has sparked mixed reactions. While some may cheer, it's essential to reflect on the broader implications. Luke Regan, our VP and Managing Partner at DAC UK, shares his perspective in a recent Performance Marketing World article: “...If your first reaction was to cheer this news, I’d suggest taking a breath to consider if your current strategies are too reliant on third-party cookies. Yes, they have a role to play, but they aren’t as reliable as presented – they frequently provide audience signals that are outdated, or just plain wrong...” 📖 Read the full article and gain more insights here: https://lnkd.in/ecBVe73f #DigitalMarketing #AdTech #ThirdPartyCookies #MarketingStrategy

Third-party cookies are going away this year. 🍪 Are you ready? Join us on April 24th at 2 pm EST for an exciting webinar featuring Jason Tabeling and Cory Underwood, our experts in all things cookies! They'll be discussing the impact of changes in cookie tracking, and how you and your team can prepare to protect your marketing ROI. Register Now: https://lnkd.in/eaFFBdFk #DataPrivacy #WebAnalytics #Webinar #VirtualEvent

With major players like Google phasing out third-party cookies, businesses find themselves at a crossroads, wondering how to continue their marketing efforts effectively. Join industry experts in our upcoming webinar and learn the strategies you need to prepare and thrive in a privacy-first era. Register now! 👉 https://ow.ly/wpwg50SF85E 👈 👉 Helen Yu 👉 Jon Robinson 👉 Devender Singh #cookielessfuture #firstpartydata #thirdpartydata #googlesupdate #privacyconcerns #dataprivacy #onlineads #targetaudience #contextualmarketing #contextualadvertising #digitalmarketing #marketing #Grazitti

Have you mapped out how 3rd party cookie deprecation will impact analytics, marketing and UX for your business? If not, join us for this webinar to learn the basics along with approaches to minimize the impact from this big shift.

We're seeing changes in how people are behaving online. They are: - better informed about privacy - more aware of how their data is used - refusing cookie consent pop-ups - using ad blockers more frequently - removing UTMs from links These changes are shaking up the traditional ways of tracking and analysing marketing efforts. If marketers don’t adjust, they could end up with some pretty off-base insights about how their strategies are performing. If you enjoyed this, don't miss out. Follow us for future updates 🚀 #Analytics

30 million browsers have already deprecated digital cookies. It's not a question of if the death of third-party digital cookie data is happening, it's a question of how fast its death will dry up your pipeline. https://lnkd.in/gzke3QXR One key solution: Gathering and cherishing zero- and first-party data or forging partnerships with those who have it. If your #marketing and #demandgeneration strategy hinges on advertising at a programmatic segment- or persona-level, the death of the digital cookie will be the death of your marketing-led lead generation. You need to own the contact information of who you market to not only so you can still reach them, but also so you can tailor your messaging to win more business with less wasted spend. Lippincott | David Mayer | Amit Sabharwal | Gabe Knapp | Paul Ricard | Michael D'Esopo | Tom Ajello™

📢 Our CMO, Adelina Peltea, recently delivered an insightful presentation at Demand Conf 2024 on "The Rise of Privacy-Led Marketing and Its Impact on Demand Gen Strategies." 🔍 Watch the recording and learn all about the crucial role of privacy and user consent in demand generation. Adelina covered what privacy-led marketing looks like in the real world and how to adjust your marketing strategies to meet both privacy requirements and customer needs. You will also learn: ✨ How to foster trust with users with transparency and preference management ✨ How to comply with privacy requirements like Google’s EU user consent policy ✨ What new regulations are coming up and why you should be aware ✨ How to make consent management work for the benefit of your business operations ✨ How to compliantly use tools like Google AdSense, Google Analytics, and Google AdMob for effective privacy-led marketing A highlight from Adelina’s presentation: 🗣️ “Data privacy is here to stay. Users care about their data, regulations are spreading across the world, and this is a new normal that marketers will have to deal with.” Watch the presentation and get ahead of the critical evolution toward privacy-led marketing: 👉 https://bit.ly/4bw69ww #PrivacyLedMarketing #Marketing #DigitalMarketing #Advertising #DemandConf2024 #UserConsent #ConsentMarketing

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The deprecation of third-party cookies continues along at snail's pace thanks to regulation in EU and confusion everywhere else. Marketers are looking everywhere for answers: cleanrooms, tags, contextual placements, Privacy Sandbox, walled gardens and more. Join Ken Zachmann and Angelina Eng for a discussion of where we go from here, recorded live at the Spring 2024 MarTech Conference. #dataprivacy #firstpartydata #digtialadvertising #marketing #cookielessfuture https://lnkd.in/e852i2Xx