Grazitti Interactive’s Post

Preparation for a cookie-less world left advertisers divided on the future of digital advertising. While some saw it as an opportunity to innovate with privacy-conscious strategies, others feared it would disrupt established methods and hinder precise targeting. Advertisers agreed on one thing: They are all at the mercy of platforms and their policies, which can change at any moment. Relying on profit-driven platforms for results is risky and unwise. Brands must focus on gathering first-party data and building robust communities. At Blackcoffee.media, we tackle this challenge by building our own products and collecting first-party data through targeted outreach. We run our own ecommerce stores in different categories and this approach gives us a competitive edge in performance marketing, demonstrating our commitment to delivering real results. Ready to future-proof your marketing strategy? Let’s connect and explore how we can help you leverage first-party data for success. #GoogleChrome #Cookies #PerformanceMarketing #FirstPartyData

Google's recent injunction on 3rd party cookie information in Chrome means you can still run and analyze ads on roughly 40-50% of traffic. This is a significant win for performance advertisers who rely heavily on data-driven strategies. With this development, it’s crucial to: Maximize your insights from direct customer interactions. Adopt alternative tracking methods to stay compliant. Focus on refining your targeting to make the most of the available data. #GoogleAds #AdTech #PerformanceMarketing

After years of back-and-forth deliberation, Google has ultimately decided to retain third-party cookies in Chrome while offering users the option to opt out, marking a significant shift in its approach to balancing ad industry needs with privacy concerns. For ad professionals, this decision means continued access to crucial targeting data, allowing for more effective ad campaigns and ROI. However, it also necessitates adapting to user preferences and exploring new privacy-compliant strategies. For consumers, this offers more control over their data, enhancing privacy while maintaining a personalized browsing experience. How will your business adapt to this new balance between privacy and targeted advertising? #BreakingNews #MarketingNews #GoogleCookies #ThirdPartyCookies #ChromeUpdate #DigitalMarketing #UserPrivacy #Marketing

🚨 Google Consent Mode V2 - 6th March Deadline 🚨 What is Google Consent Mode? Consent Mode V2 revamps how Google cookies function, allowing the Google Tag to collect and track users on your site if they Accept Cookies. With Consent Mode implemented your Google account will maintain consistent data collection for performance analysis and optimisations. Without Google Consent Mode implemented your account will be at risk of losing access to the follower features: ➡️ Remarketing ➡️ Customer Match ➡️ GA4 Audience Lists ➡️ Lookalike Audiences Upgrade to Consent Mode V2 now to safeguard your campaign's success and ensure compliance with upcoming changes. #GoogleAds #ConsentModeV2 #DigitalAdvertising #MarketingTrends #PrivacyProtection

🎙 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐏𝐒𝐀: Did you know that Performance Max campaigns always enable the Location Settings as Presence or Interest by default? 🎯 In all other campaign types, during setup you can adjust the advanced Location Settings from the default Presence or Interest setting to Presence-only. 💰 This can be a costly error, as Presence or Interest can easily spend budget in different cities, states, countries, etc where your product/service may not be available. 👌 There is no option to switch to Presence-only during setup, but the trick is that once you've published the campaign, you can then go back into campaign settings and update! 🔬 There's nothing wrong with testing Presence or Interest targeting, but only if you know that it's enabled so you can properly monitor right from the start and adjust as necessary. #PPC #GoogleAds #DigitalMarketing

🍪 It's official: the cookie-pocalypse is here! 🚨 As of last week, Google has removed third-party cookies for 1% of users & they'll be removed entirely sometime in the second half of 2024. 🗓️ What does this mean? Tailoring ads & remarketing will be more difficult & if you are working with the Google Pixel - your tracking will be impacted! What can you do? 🔒 Implement Consent Mode & Enhanced Conversions to regain lost conversions 🎯 Make sure 1st-party data is a key part of your marketing strategy 🤖 Get familiar with Google's AI-powered solutions - Opt for Optimized Targeting and stick to a suitable automated bid strategy (if you have the data) Share your tactics! How are you handling the cookie-pocalypse? 🍪💼 #DigitalMarketing #CookiePocalypseStrategies #Cookieless #CookielessFuture #CookiePocalypse #PPCStrategy #PPC #GoogleAds

Sound advice for advertisers here!

🍪 The deprecation of third-party cookies has been delayed by Google once again, giving marketers more time to adapt their strategies. While cookies may not be going away this year, it's crucial to keep innovating and exploring new targeting and measurement solutions. https://bit.ly/3QZ60tp Via EMARKETER #cookies #thirdpartycookies #google

𝗖𝗼𝘂𝗻𝘁𝗿𝘆-𝗹𝗲𝘃𝗲𝗹 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝗼𝗻𝘀 𝗶𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗮𝗿𝗲 𝗻𝗼𝘄 𝘀𝘂𝗯𝗷𝗲𝗰𝘁 𝘁𝗼 𝗹𝗶𝗺𝗶𝘁𝗮𝘁𝗶𝗼𝗻𝘀. Google Ads has initiated a restriction on country-level location exclusion, capping it at 120 entities. Going forward, advertisers will be notified with a warning if the number of entities they input surpasses this set limit. As per #ginnymarvin You will see this notification if you try to add more than approximately 120 country-level location exclusions. The aim is to simplify location targeting workflows, and we recommend using positive geographic targeting instead. But The question remains #googleadssupport: If we opt for precise targeting such as exact locations or radius settings and select "People in or regularly in your targeted locations," does this functionality ensure complete assurance for our ad placements within those chosen locations, even with the exclusion of up to 120 locations within the campaign settings? #googleadssupport #googleadsupdate #ppcexpert #decodinggoogleads #ppc #paidsearch #ppcadvertising #digitalmarketing #googleadsmediabuyer #localads #localbusiness #servicebusiness #localadvertising #googleadsexpert #googleadsupdate #leadgeneration #googleadvertising #googleleads #adsexpert #googleshoppingads #adsgoogle

🚀 Unleashing the Power of Facebook Pixel Is your e-commerce store missing out on potential sales? The Facebook Pixel might be the game-changer you need! This powerful tool transforms your marketing strategy by being your: 🔍 Private Investigator: Tracks who's doing what on your site 🎯 Retargeting Powerhouse: Brings window shoppers back 👥 Tribe Finder: Creates lookalike audiences of your best customers 📊 Ad Optimization Engine: Delivers ads to likely buyers 🔄 Full Customer Journey Mapper: Sees the complete path to purchase 💡 Pro Tip: Install the Facebook Pixel Helper Chrome extension to ensure everything's tracking correctly. Have you used Facebook Pixel and seen results? Share your experience in the comments! If it boosted your sales or helped you understand your customers better, we'd love to hear about it. Or, if you're just getting started, like this post to show you're ready to unlock the power of Pixel! #FacebookAds #EcommerceMarketing #DigitalMarketing #BusinessGrowth