👉Success isn't about always being right; it's about having the guts to admit when you're wrong, and then making the necessary changes. As credit union leaders, we must embrace the idea that being wrong is really just a stepping stone to growth. What you once believed was your credit union's “golden strategy” might just have been what was holding it back. 💡 Opinions are like... well, you know the saying. Everyone has one, and that's valuable. But when we treat our opinions as infallible facts, it can disrupt productive credit union strategic planning sessions and hinder your credit union's success journey. Ready to steer your credit union in the right direction? Learn more insights here: https://loom.ly/r8QpYXA #StrategicPlanning #GrowthMindset #AskTheQuestion #CreditUnions #Marketing
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If you want your #creditunion to stand out this Christmas season, it’s not about offering the biggest discount or plastering holiday cheer everywhere. And like a shattered glass ornament, I’m going to start by chipping away at some of your expectations for the holidays: - #Digital ad spending is expected to grow 10%–15% during this holiday season. - The cost per thousand impressions (CPMs) rises 30%–40% during peak holiday times. - 40% of U.S. consumers begin their holiday shopping before November. (Why do you think I’m writing about this in September?)
Boost Holiday ROI with Emotional Storytelling & Video
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Asking the right questions from the get-go is crucial to developing a well-rounded, strategic marketing plan. Check out our blog on why this is so important.
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"It is near impossible to build a brand with Direct Response calls-to-action and constant promotional messaging." - Bo McDonald Read more here: https://loom.ly/6eBV2dI
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If you’ve ever felt like shouting into the void when promoting your #creditunion, you’re not alone. It can feel like no one’s listening, and you’re left wondering why your perfectly crafted messages aren’t landing. But fear not! We’re diving into three reasons why credit union marketing often falls flat—and, more importantly, how we can turn things around.
Why Credit Union Marketing Doesn't Work (and How to Fix It!) - Your Marketing Co
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President, On the Mark Strategies
11moGreat comments from your marketing co. Strategy is about finding the best solution....and that idea may not always be yours. One of the best things participants can do a planning session is to listen more and talk less. #creditunions #strategy #strategicplanning