Green Hat’s Post

Another great read for B2B marketers from Mi3Australia. Key outtake from the article "Only 4 per cent of deals were made when only the recommending function knew of the brand, versus 81 per cent of deals when the entire buying group knew of the brand at the outset. (It’s a point former Forrester Principal Analyst Kerry Cunningham, now at US-based 6sense, has also hammered home, and why the likes of B2B specialist agency Green Hat are urging marketers to focus on influencing a broader set of buyers through brand and un-gated content much earlier instead of trying to capture leads that miss half the market and arrive when a buying decision has already been made.)" Worth a read and listen. Great stuff Paul McIntyre https://lnkd.in/g6EW2itx