Greenbook’s Post

Can synthetic data really replace human insights in marketing? Mark Ritson says it’s "as good as real," but is relying on AI missing the mark? Before we celebrate the 90% similarity to human data, let’s not forget—the game-changing insights often come from the unexpected 10%. Curious? Read more to dive into the debate → https://hubs.ly/Q02T5hSf0 Ben Jenkins, Sympler #ArtificialIntelligence #QuantitativeResearch #DataScience

Can Synthetic Samples Transform B2B Research? 🧐 B2B research has long been plagued by high costs and elusive audiences. Enter synthetic samples—a potential game-changer. But can we truly trust an AI model trained on non-public knowledge? Join Greenbook and experts Leon Mishkis from NewtonX and Jason Talwar as they delve into the foundations of synthetic data and practical applications for marketing and insights leaders. Don't miss this opportunity to transform your approach to B2B research—register now! → https://hubs.ly/Q02T5qG30

🚀 Got a Game-Changing Idea? Turn it into $10K with Greenbook’s 2025 Insight Innovation Competition! 🌟 If you’re an early-stage consumer insights or analytics startup, this is your moment to shine. Get your innovation in front of top buyers, investors, and industry leaders—and win $10,000! 💸 🔍 Who Should Apply Early-stage, privately held startups with under $5M in revenue. 📝 How to Submit Just fill out the form and showcase your breakthrough idea! 🎤 What’s in It for You? Finalists will present live at IIEX North America 2025 in Washington D.C. The winner walks away with $10K and major industry exposure! Ready to make your mark? Apply Now! → https://hubs.ly/Q02TPPDs0

Missed IIEX LATAM 2024? Here’s What You Need to Know! 🚀 IIEX Latin America 2024 was a powerhouse of game-changing insights and global collaboration, straight from Miami. This event shattered cultural misconceptions and redefined global strategies, proving that Latin America is far from a one-size-fits-all market. Curious about the key takeaways and how LATAM is shaping the future of insights? Dive into the highlights that could revolutionize your strategy! → https://hubs.ly/Q02T590V0 Isabela Sangiorgi, 10k Humans Elizabeth Hecht, 10k Humans #LatinAmerica #IIEX #ConsumerInsights

💡 What if rushing your product to market wasn't the fastest path to success? In today’s fast-paced world, it's tempting to launch now and perfect later—but that could be costing you big. On Friday, November 8th, discover how cutting-edge technology is flipping the script—making product testing faster, more scalable, and smarter. Test more, iterate quicker, and launch stronger, all while gaining deeper insights into user behavior. If you're in product development, research, or marketing, you can’t afford to miss this showcase. Ready to see how tech can fuel your next big win? 🔗 Register now! → https://hubs.ly/Q02T5hS40

Day 2 of IIEX.AI is off to a powerful start! We’ve been immersed in a series of incredible sessions that are showcasing the true potential of AI for research and insights! 🎉 Here are a few highlights: 💡 Barry Jennings from Microsoft shared how their team is moving from broad AI experimentation to focusing on extracting deeper value from qualitative assets using AI. 🔍 In the AI Workshop for Researchers, Jannik Meyners and Beatrice Capestany of quantilope walked us through leveraging free AI tools like Chat GPT and introduced quantilope’s AI co-pilot, Quinn, for faster insights. 🤖 Chad Reynolds, CEO of Vurvey, showed us how AI agents are already driving real-world impact in market research and offered practical tips for implementation. And we’re not done yet—there are still plenty more AI insights to come! Stay tuned for more from IIEX.AI! → https://hubs.ly/Q02G0qw90

Ready to Ignite Day 2 of IIEX.AI? Let’s go! 🔥 After an unforgettable Day 1 packed with trailblazing insights and mind-blowing AI innovations, we’re just getting warmed up. 💡 Day 2 is here, and it’s bringing even more cutting-edge sessions, bold ideas, and top industry experts ready to redefine the future of AI in insights. Missed anything from Day 1? Catch up on-demand and dive right into Day 2 with us. Let’s keep the momentum going! → https://hubs.ly/Q02G0qw90 Laura Ruvalcaba, Brain Research Ismael Perez-Montes, Subway Guillaume Aimetti, Inspirient Diana Mitkov, De Beers Group Ange Taylor, AddMaple Cole M., mindsight Bob Dimicco, Reveal.ai Henry Hughes, Bobo's

Market Researchers, Ready to Expand Your Toolkit? Unlock the power of UX Research and take your market insights to the next level! From Contextual Inquiry to Usability Testing, discover key methods to better understand user behaviors, workflows, and unmet needs. Learn how to Integrate these tools into your strategy for deeper collaboration and more impactful outcomes! → https://hubs.ly/Q02T5gVl0 Devin Harold, Capital One #UX #QualitativeResearch #QuantitativeResearch

Want to be seen by the biggest names in market research and insights? 🚨 The 2024 GRIT Top 50 Most Innovative Suppliers list is dropping this month in the much-awaited Business & Innovation edition of the GRIT Report—and there’s still time to grab one of the last full-page ad spots! 🚀 This is your chance to showcase your brand to top industry leaders and decision-makers. Ready to make your mark? Contact Dana Stanley at dstanley@greenbook.org or schedule a meeting to secure your spot before it’s gone! ⏳

🔥 Day 1 of IIEX.AI was a game-changer! 🔥 Big thanks to everyone who joined us today. We hope you’re walking away with valuable insights (and maybe even a few lightbulb moments 💡)! But we’re not done yet! Tomorrow’s lineup is packed with even more sessions from industry leaders who are ready to dive deep into the future of AI in insights. Missed any sessions today? No worries—you can catch up on-demand and get ready for Day 2. Let’s keep the momentum going! 🎉 → https://hubs.ly/Q02G0qw90 Donnovan Andrews, Ogilvy Consulting Aneesh Dhawan, Knit Maxwell Miranda, NASCAR Barret Kupelian, PwC Anthony LaFauce, CLYDE Reena Sooch, Day One Strategy Alex Kirkman, GSK Rick Candelaria, Toluna/MetrixLab Alfred Wahlforss, Listen Labs Lauren Haugh Neville, Chubbies Shorts