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What do trips to the moon and Walmart Supercenters have in common? They are both ways to visualize the scale of environmental issues that would otherwise be represented by big, meaningless numbers. If you want your message to resonate and impact, use equivalencies that make the numbers relatable and tangible. Check out our April newsletter for how to craft impactful equivalencies that engage stakeholders, motivate behavior change, and drive policy decisions: https://loom.ly/ueb5z3c

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