Greenpark’s Post

The future of search is social, one of the biggest shifts we are seeing today is how search is moving from Google to social media...

If you think "search" is about "one article, one keyword set" think again. Us humans have become a lot more thorough in our ways of approaching the search journey. Whilst we turn to Google as a touchpoint throughout most search pathways, we also consume a great deal of content from various different platforms, in various different formats before making an informed decision. Maybe we're more cautious about what we read online? maybe need more human connections to be comforted in our choices? maybe we are just content addicts? maybe it is the sum of its parts. One thing is for sure, if you leave the "human experience" out of the equation and focus too much on playing algorithms at their own game, you're in for a fall. Google certainly thinks so, but so do many other algorithms (name one thing that isn't algorithm based i'll wait?!) who are clamping down on spammy outputs. This poses the question of "how do I bring all of this together with "Experience" at the forefront and plan my search, content & creative outputs holistically to meet the needs of these new search personas? If you are not sure how ready your content supply chain/operating model is to embrace these news developments, come have a chat! #contentmarketing #search #creative #omnichannelsearch #omnichannelmarketing #ownedmedia #earnedmedia

Some Fundamental Google Search Ranking Truths to Know, via Google Quotes: Here's a few important quotes you should be aware of: ⚡ "High quality MC should be satisfying for people visiting the page. High quality main content in pages should show evidence of effort, originality, talent, or skill" -- which is gauged by the EEAT guidelines. ⚡ "If the website/company is not responsible for the main content (e.g., posts on social media websites or forums), the positive reputation of the content creator/author can be a reason for the High rating." ⚡ "When it comes to high-quality, trustworthy information, even with our advanced information understanding capabilities, search engines like Google do not understand content the way humans do. We often can’t tell from the words ... if something is exaggerated, incorrect, low-quality or otherwise unhelpful." ⚡ "RankBrain is an AI system that helps us understand how words are related to concepts. It means we can better return relevant content even if it doesn't contain all the exact keywords used in a search." ⚡ "Websites can be considered to have a positive reputation if they are popular and well-known for their topic or content type" -- (e.g., influencers). ⚡"Passage ranking is an AI system we use to identify individual sections or "passages" of a web page to better understand how relevant a page is to a search." ⚡"Create the content yourself based on what you know about the topic. Don't just rehash what others already published"(Generative AI content) ⚡"Be sure that you're writing content that your readers will find helpful and reliable. For example, providing expert or experienced sources can help people understand your articles' expertise." ⚡ "We fundamentally design our ranking systems to identify information that people are likely to find useful and reliable (helpful update)." Final thoughts: The authority, skill, reputation, and creative talent of the author/creator offers significant support for the worthiness of your content. Always hire experts because your Website/brand deserves it! #SEO #SEOcompany #travel #realestate #stockmarket #Google #SearchEngineJournal #branding

In the rapidly evolving landscape of digital marketing, businesses embraced data-driven strategies, leveraging AI algorithms to target audiences with personalized content. Social media platforms became the battleground for brand visibility, and the fusion of creativity and analytics emerged as the driving force behind successful online campaigns, reshaping the way products and services connected with consumers in the digital era. #DigitalMarketing #OnlineAdvertising #SocialMediaMarketing #ContentMarketing #SEO (Search Engine Optimization) #SEM (Search Engine Marketing)

Here are some points about the future of digital marketing: - Increased use of AI and machine learning for personalized customer experiences - Greater emphasis on voice search optimization and conversational marketing - Rise of video marketing and interactive content - Further integration of social media and e-commerce (social commerce) - Growing importance of data privacy and security - Expansion of influencer marketing to niche audiences - More focus on customer experience and journey mapping - Greater use of augmented and virtual reality in marketing - Continued growth of mobile marketing and mobile-first strategies - Evolution of search engine optimization (SEO) to prioritize user experience so whom you are waiting for. start today and change your future with us. shoot us an email kn digibuzznboom@gmail.com #digitalmarketing #agency #future #seo

Building on our recent discussion about the March Google Core Update, let's see What Google has said and what Google is specifically targeting... This update isn't a punishment, it's an opportunity! By focusing on high-quality content, you can build lasting relationships with your audience and climb the search engine ladder organically. 𝐇𝐞𝐫𝐞'𝐬 𝐇𝐨𝐰 𝐭𝐨 𝐁𝐨𝐮𝐧𝐜𝐞 𝐁𝐚𝐜𝐤: 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐔𝐬𝐞𝐫 𝐈𝐧𝐭𝐞𝐧𝐭: What are your target users searching for? Dig deep into their needs and tailor your content to answer their questions comprehensively. 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐨𝐯𝐞𝐫 𝐐𝐮𝐚𝐧𝐭𝐢𝐭𝐲: Ditch the AI-generated fluff. Invest in well-researched, informative content that provides value to your audience. 𝐔𝐬𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐌𝐚𝐭𝐭𝐞𝐫𝐬: Make your website user-friendly! Prioritize clear navigation, fast loading times, and a mobile-responsive design. 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲: Don't try to game the system. Google rewards genuine content that resonates with your audience.   𝐆𝐨𝐨𝐠𝐥𝐞 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐞𝐬 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐡𝐚𝐭: 𝐀𝐧𝐬𝐰𝐞𝐫𝐬 𝐔𝐬𝐞𝐫 𝐈𝐧𝐭𝐞𝐧𝐭: Does your content address users' specific questions and needs when they search for a particular topic? 𝐏𝐫𝐨𝐯𝐢𝐝𝐞𝐬 𝐕𝐚𝐥𝐮𝐞: Does your content offer unique insights, comprehensive information, or solutions to user problems? 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐞𝐬 𝐔𝐬𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: Is your website easy to navigate, mobile-friendly, and visually appealing? #GoogleUpdate #CoreUpdate #SpamUpdate #ContentMarketing #SEO #ContentMarketing #SEO #SpringCleaningForSearch #content #uniquecontent #userexperience #qualitycontent #userintentcontent #searchengine

🚀 𝗞𝗲𝘆 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗿𝗲𝗻𝗱𝘀 𝘁𝗼 𝗪𝗮𝘁𝗰𝗵 𝗶𝗻 𝟮𝟬𝟮𝟰 Just read an article on Minutehack outlining three major marketing trends that are set to shape the landscape in 2024. Here's a quick rundown: 🔹𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 𝗗𝗶𝘀𝗽𝗹𝗮𝘆 𝗘𝘃𝗼𝗹𝘃𝗶𝗻𝗴: This trend is becoming more accessible, moving beyond large corporations to smaller businesses, offering nuanced targeting options. 🔹𝗔𝗜 𝗶𝗻 𝗦𝗘𝗢 𝗮𝗻𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: AI's role in marketing is expanding, particularly in data analysis, keyword search, SEO, and content generation. 🔹𝗙𝗶𝗿𝘀𝘁 𝗣𝗮𝗿𝘁𝘆 𝗮𝗻𝗱 𝗭𝗲𝗿𝗼 𝗣𝗮𝗿𝘁𝘆 𝗗𝗮𝘁𝗮: With Google phasing out third-party cookies, the focus is intensifying on first and zero party data for personalization and enhanced user experiences. These trends signify a shift towards more targeted, efficient, and personalized marketing strategies, leveraging technology while maintaining a human touch. 🔗 Read the full article for in-depth insights: https://lnkd.in/gTCxr8ww #MarketingTrends #DigitalMarketing #AI #DataStrategy #SEO

✨🚀 Ready to unlock the power of social advertising? 🗝️💼 At test brand 1, we're diving deep into the world of Facebook and Instagram Ads! Let's break down the secret sauce that makes these platforms a goldmine for conversions. 📈 🌟 WHY IT'S A GAME CHANGER: With millions scrolling through their feeds daily, FB & IG ads put your brand center stage. The targeting? Ultra-precise. The content? Highly engaging. This means your message lands right in the lap of your ideal customer. 🎯 👩🏫 LEARN WITH US: myElla.ai isn't just about leveraging cutting-edge AI; we’re about demystifying the tech so YOU can harness its power with ease. From crafting compelling ad copy to analyzing the data that matters, we've got the insights that lead to results. 📊 🤖 WHY MYELLA.AI? Our platform is your secret weapon. Integrating marketing technology with a human touch, we enable businesses to not only reach, but resonate with their audiences on a personal level. It's marketing that works not just for you, but WITH you. Ready to level-up your social ads and see those conversions soar? 🚀 Visit myElla.ai and let us guide you towards Facebook and Instagram Ads domination. 🌐 Let's turn browsers into buyers, and clicks into customers. 💸 Join us today! #AICraftedAds #SocialAdsDomination #FBIGMarketing #ConversionMasters #TestBrand1 🔗 Find out more: [Your Website Link] 🔗 [Visual content suggestion: A vibrant image or infographic showcasing the impact of converting ads on FB & IG with indicators of increased engagement and sales metrics.] [ALT: A colorful chart with arrows pointing upwards, indicating growing ad performance and conversion rates.] https://www.myella.ai/

Hay LinkedIn family, How digital marketing works in earlier and how it is transformed in today's era. Initially, digital marketing relied totally on email campaigns and basic websites. Banner ads and pop-ups were prevalent, and SEO was done with simple keyword stuffing often yielding results. Today, digital marketing has evolved into a sophisticated, data-driven discipline. AI and machine learning analyze consumer behavior, enabling personalized content and targeted ads. Social media platforms like Instagram and TikTok offer advanced advertising tools. SEO now focuses on quality content and user experience. Video marketing, influencer partnerships, and interactive content are pivotal, making digital marketing more dynamic and effective. . . . . . . . . . . #digital #marketing #modernera #yrdigital #delhi #seo #smm #smo #digitalmarketing

🚀 SEO with AI vs. Paid Ads with AI: Which Strategy Wins? 🤖 In today's digital landscape, leveraging AI in marketing strategies is no longer optional—it's essential. But which approach yields better results: SEO powered by AI or AI-driven Paid Ads? Let's break it down: 🔍 SEO with AI: AI enhances keyword research, content creation, and optimization. Delivers long-term organic growth. Builds credibility and trust with your audience. Cost-effective over time but requires patience. 💰 Paid Ads with AI: AI optimizes targeting, bidding, and ad placements. Provides immediate visibility and quick results. Allows precise audience segmentation. Higher upfront costs but with faster returns. 🎯 The Verdict: Both strategies have their strengths. SEO with AI is ideal for sustainable, long-term growth, while AI-driven Paid Ads are perfect for quick, targeted results. The best approach? A balanced strategy that leverages both! #DigitalMarketing #SEO #PaidAds #ArtificialIntelligence #MarketingStrategy #AIinMarketing #SEOvsPPC #GrowthHacking #AdTech #BusinessGrowth #MarketingAI