Greenpark’s Post

Only 51% of restaurants stay open past 5 years. In a foodie city like Vancouver, it’s even more competitive. If it’s plant-based, your chances get slimmer. That’s why it makes no sense to me that companies in this city—or vegan companies worldwide—refuse to launch to media when they open. Not all vegan companies have an influencer like Erin Ireland at the helm, so their chances of survival are even less. If you don’t want to wait 18 months like it took for To Live For Bakery to get a feature story, PLEASE. Prioritize media outreach and working with content creators. Even if it’s not with me. 👉🏼 Can’t afford a publicist? Ask me about my media list creation service and how to access my vegan-friendly media list of OVER 400 CONTACTS for about $100. _______________________________________________ Ready to outsource your publicity so you can grow your biz and make a positive impact on people or the planet? Learn more ➡️ sandranomoto.com/marketing #EthicalMarketer #EthicalMarketing #VeganMarketer #VeganMarketing #VancouverMarketer #VeganContent #VeganWriter #VancouverWriter #VancouverPublicist #VancouverPublicity #VeganPublicist #VeganPublicity #VeganPR

While striving to enter new markets, Sophie's BioNutrients, a Singaporean food tech firm, faced #challenges like cultural adaptation and #market competition. Nevertheless, their effective year-long public relations campaign successfully positioned them as a leading #brand in the sector. Explore how Sophie’s BioNutrients implements their PR approach in our article below to discover the secrets behind their remarkable success. 🗞 Subscribe to C2 Media: https://lnkd.in/g6SVw-f9 #C2Media #ContentGrip #MarketGrowth #PRStrategy

Did you know today was National Carbonara Day? Are you an Italian Restaurant not letting people know it's Carbonara Day on Social Media? We might have the solution for you... Contact us today, and we'll share our content planning process with you! #NationalCarbonaraDay #ContentPlan

What a joy (and a journey!) to work with the wonderful Dr Erin O'Dwyer of Good Prose Studios for the past few months. We developed a specialised strategy for Flame Tree Community Food Co-op in Thirroul, NSW, to revamp their social media marketing 📲 It's not often that you're given full creative freedom over a client's account. Not only was I able to craft a social media strategy for the Co-op that I genuinely believed would work, I was also given fresh new content based on my visions (seriously a SMM's dream). In just a few months, we achieved great growth* on the client's Instagram account: ✔ +552% increase in reach ✔ +135% increase in engagement ✔ +219% increase in impressions ✔ +33,600% increase in reels interactions This was a big, chunky project that was as rewarding as it was challenging. Here's to the next one, and many more to come! *Based on the previous 3 months. #socialmediamarketing #socialmediastrategy #contentcreation

Let’s talk about The Bandstand Pantry☕ Launched by Sinan Kader, to an onlooker this might be another aesthetic Bandra café untillll you check out their Instagram.... ✅They’ve taken on the whacky-on-social-media tactic extremely well with their hilarious reels featuring common experiences baristas have while running cafes ✅This comes during a time when more FnB brands are realising the potential of relatable, organic content on platforms like Instagram ✅This was not always the case for The Bandstand Pantry who started off with basic aesthetic reels and posts featuring their food and ambience (but when everyone is doing it, where’s the fun in that?) ✅They gradually began to immerse themselves into more creative content, taking insights from experiences faced in a cafe and turning them into content. Unsurprisingly, these reels soon took off.
 Lesson learned?📝 A brand can’t stick to a particular structure/approach forever, especially on social media. It must keep evolving to stay fun and relevant. This doesn’t mean trying to fit into every trend out there (boringggg😪), rather it must customise those that fit organically or maybe even think beyond the trends📱 Share your take in the comments! Bonus points for sharing brands that you think are doing a fantastic social media job🤩

Did you know today was National Carbonara Day? Are you an Italian Restaurant not letting people know it's Carbonara Day on Social Media? We might have the solution for you... Contact us today, and we'll share our content planning process with you! #NationalCarbonaraDay #ContentPlan

** Case Study Under Wraps!** I recently helped a Vietnamese fusion restaurant achieve massive growth through social media, but details are confidential due to an NDA. The key takeaway? Social media can be a game-changer for small businesses!  #VietnameseFusion #SocialMediaMarketing I would like to tell you about a charming little Vietnamese fusion eatery called Viet Eats is tucked away near a bustling school district. Their food was smashing! A symphony of flavors that kept people coming back for more. But there was a catch, no one knew about them! Their online presence was practically non-existent, which meant their delicious dishes were a local secret. This was especially tough for the owner, a kind-hearted woman who needed to support her niece's upcoming graduation and cover rent. One sunny lunchtime, I found myself waiting in line at Viet Eats. Despite the wait, the energy was electric. Students, teachers, and everyone in between were buzzing with excitement for their food. It was then that it hit me – the demand was there, but they just weren't reaching the right audience. They were a hidden gem waiting to be discovered! Knowing the owner wasn't super tech-savvy, we decided to focus on user- friendly social media platforms with a focus on stunning visuals. We took mouthwatering photos that captured the vibrant colors and textures of their dishes, along with pictures that showcased the warmth of their family- run atmosphere. We crafted engaging captions that highlighted their unique flavor combinations and their dedication to fresh, authentic ingredients. The results? Let's just say social media went wild for Viet Eats! Their captivating visuals and engaging content ignited a "Vietnamese fusion craze" in the community. New customers flooded in, drawn by the online buzz. Their social media following skyrocketed by 250% within the first month, creating a vibrant online community buzzing about Viet Eats. Sales soared by a remarkable 40% within just three months, giving their business a significant boost. But the real reward went beyond numbers. Seeing the impact on the owner and her niece was truly heartwarming. Increased sales meant they could pay rent comfortably and finally breathe a sigh of relief. Most importantly, the niece successfully graduated, a testament to the success of Viet Eats' social media transformation. Viet Eats' story is a shining example of the power of social media for small businesses. By leveraging online platforms to showcase their unique offerings, even hidden gems can attract a wider audience and achieve remarkable growth. So, if you have a small business struggling online, remember delicious food paired with a strategic social media presence can be a recipe for success! #SupportSmallBusiness #SocialMediaMarketing P.S. Do you have a hidden gem restaurant struggling to be seen online? Learn how I can help you unlock massive growth with social media!

Social media is a very powerful way to maintain a presence in the minds of your friends, followers, and customers. In order to stay front of mind, it’s important to post consistently and with mindfulness about not only each individual post and image, but, how all of those images flow together. This reinforces what your brand means to people and their positive experiences with you. Being deliberate with your social media content strategy is crucial for restaurants and other food brands and businesses for several reasons. #foodie #foodporn #socialemediamarketing #socialmedia #socialmediagrowth #socialmediacontent #socialmediamarketingtips #foodgasm #dfwfoodphotographer #dfwfoodphotography #restaurantmanagement #restaurantmarketing #dallasrestaurants #foodpics #restaurant #diningout #dallaspr #dallassocialmedia #eathealthy #drinkhealthy #stayhealthy #dfwrestaurants #drinklocal #eatlocal #foodforfoodies

A few months ago, Good Prose Studios took on a new pro bono client - Flame Tree Community Food Co-operative in Thirroul, NSW. 🌈 At the time, the Co-op was facing insolvency and imminent closure. The community rallied to keep the Co-op open, and a new 'scorched earth' budget was endorsed. Good Prose Studios came in to help 're-tell' the Co-op story. We implemented a new communications strategy and accompanying BAU communications plan, which included: 🍏New key objectives (e.g. sustainability, profitability...) 🍏New key messaging (e.g. We are open for business!) 🍏Renewed value proposition: We are a vibrant non-profit, member-owned community hub... 🍏Refreshed brand narrative: "We are a member-owned, not-for-profit co-operative with a focus on sustainable, local and ethical food. When you shop at the co-op, your everyday actions support a sustainable planet..." 🍏A return to regular Member and Director EDMs 🍏SMS and WhatsApp messaging 🍏Refreshed in-store signage We also planned and executed a comprehensive three-month social media strategy, with a focus on Instagram. As we wrap up our crisis comms engagement and help the Co-op move to BAU communications, we're so proud of what we've achieved on our super minimalist $3000 budget. Our crisis comms campaign achieved: ✅ Consistent, regular, on brand content ✅ New, positive messaging reaching and resonating with audiences ✅ Major increases in reach, engagement, and impressions on socials Specifically on Instagram we saw: ⇧ 552% increase in reach ⇧ 135% increase in engagement ⇧ 219% increase in impressions ⇧ 33,600% increase in reels interactions Our top performing 'weekly specials' EDMs saw: ⇧ 1100% increase in French lentils sold YoY 🥣 ⇧ 80% increase in pastured free range eggs sold YoY 🍳 ⇧ 33% increase in organic milk sold YoY 🥛🐄 Most importantly, memberships (which had fallen a devastating 89%) returned to pre-crisis levels - signalling a return to consumer confidence and brand trust. And the best performing piece of content? An identical pair of super cute, budding foodies belonging to our Director Dr Erin O'Dwyer. (See below!) Thanks to the brilliant Georgie Steele for her outstanding socials work, to Sharon Wongosari for video and Cath Blakey for holding Facebook fort. #probono #probonowork #volunteering #green #sustainability #CSR #socialimpact #corporatesocialresponsibility #cooperatives #crisiscommunications #Thirroul 😀 https://lnkd.in/g8uyh9vT

Crafting a media strategy is much like perfecting a food delivery system. It's about ensuring the right content reaches the right audience, just as a meal should reach the right table — hot and fresh. Our shared understanding and appreciation for data-driven insights have led foodora to entrust us with their media strategy, planning, and buying — primarily in the realm of traditional media. Come January, we're eager to put our media expertise on their plate. #PublicisGroupeHungary #Publicismedia