Greg Eckmann’s Post

For agencies and brands, finding high-quality talent can make all the difference in a campaign’s success. Backstage connects you with a vast pool of diverse talent, enabling fast and reliable casting that aligns with your creative vision. From sourcing multilingual actors to discovering top UGC creators, Backstage simplifies the casting process, helping you create impactful campaigns that resonate with audiences. Here’s how brands and agencies have leveraged Backstage to succeed: https://bit.ly/3ZkJj7v #Backstage #Strategy #BrandStrategy #Brand #Branding #Success #Performance #UGC #Vision #Content #ContentCampaign

The creator economy, currently worth $250 billion, is projected to soar to $480 billion by 2027. This year, the Cannes Lions International Festival of Creativity is embracing the booming creator economy with the introduction of LIONS Creators, a dedicated experience designed to spotlight the potential of digital content creators. "Creators want brands to better understand their creative potential and form relevant partnerships. Brands want to understand how to optimally work with creators to drive growth. The major platforms want to maintain and build relationships with top creators. And creative agencies now need to establish their role within the creator marketing ecosystem," says Simon Cook, CEO of Cannes Lions International Festival of Creativity. The LIONS Creators program aims to bring together creators, brands, agencies, and platforms to spark productive dialogue, share insights, and help shape the future of this rapidly evolving industry. This launch represents a major milestone, highlighting the significant role of creators in the marketing landscape. Learn more via Forbes, link in comments. #CannesLions #Creativity #Innovation #CreatorEconomy

The Art of Digital Influence Insights for Creators 🚀 In today’s fast-paced digital world, content creators are more than just trendsetters—they’re the architects of culture. At Stating Core, we specialize in elevating creators' digital presence to stand out in this dynamic landscape. Whether it's optimizing strategies or crafting unique campaigns, we’re here to help you find your core audience and maximize your impact.😎

Connection > perfection: the storytelling key to winning over your fans. Polished narratives have a place/can impress, but fans crave authenticity. Bringing fans along for the journey fosters deeper loyalty and engagement and deliberately meets fans' critical needs. The difference, and why it matters? -             Authentic: real connection opportunities for viewers via unscripted stories of players, coaches, behind-the-scenes snapshots. -             Polished: sizzle clips focused on portraying big moments/wins. Might also be lifted for re-purposing in an upcoming season ticket member ad. -             Authentic: relatable struggles that build trust and humanize players in moments big and small -             Polished: runs risk of making players feel distant to fans with picturesque snippets that lack player personality -             Authentic: content highlighting resilience, humor and humanity preserves fan loyalty to build stars -             Polished: the path to excellence is often unseen to the fan making the highlights (what fans do see) not connect the same way   If you want authentic content, you must have an organizational mandate to prioritize access and trust between digital, PR and team operations. A player’s road to recovery is a delicate story with so many vulnerable moments captured and yet shows that the setbacks were worth it to the player who wears the same colors as the fan. You get one chance to tell that story – best keep the cameras rolling before the moment is missed. Showcase authenticity -> receive authentic connection. #PR #CommunicationStrategy #DataDrivenCommunications #linkedinsports #sportsbiz #publicrelations

💡 It’s clear—athletes are the true MVPs when it comes to creating viral content! NBC sent a bunch of content creators to Paris, but it was the athletes, alongside Snoop Dogg, who really stole the spotlight. This Wired article highlights something we’ve known all along: athletes have the power to drive culture, connect with fans, and create content that truly resonates. At G360, we’re passionate about helping athletes take control of their narratives. We believe that those who create the content should own it and profit from it too. That’s why we’re building a platform where athletes can do just that: control, monetize, and share their stories directly with their fans. To see how we’re changing the game, visit us at www.g360stream.com https://lnkd.in/g26dstF9

What are the best practises for fostering a successful partnership with creators according to Firdaous El Honsali, Samantha Tesfamariam and Emma Miller? 1. Brands should invest in comprehensive onboarding for creators to ensure they understand the brand deeply and can authentically advocate for it. 2. Briefs should be clear and concise, focusing on one or two key messages (max half a page) to avoid overwhelming the creator with too many details or demands. 3. Involving the #brand in the brief, direct communication with #creators (minimizing intermediaries) is key to avoid misalignment. 4. R&D involvement in early discussions helps creators understand product innovations better. 5. Respect the creator’s creativity. Don’t over-direct or stifle their unique perspective. 6. Creators understands how the content should resonate with their audience while still aligning with brand goals. 7. Key performance indicators such as #engagement rates are critical for success, but should be adjusted based on what works or doesn’t.

Sports Teams Are Media Companies—It’s Time to Start Acting Like It. The best teams aren’t just competing on the field—they’re competing for attention every single day. Fan engagement isn’t just about game day anymore. The most forward-thinking teams are treating their brand like a media company, delivering constant, interactive, and personalized content that keeps fans engaged year-round. 📺 Beyond the Broadcast – Fans want more than just games. Behind-the-scenes content, player stories, and interactive experiences build deeper connections. 🎥 Short-Form, Real-Time, Everywhere – Teams winning the attention game are mastering snackable content, in-game reactions, and always-on storytelling. 📊 Data-Driven Engagement – Understanding what fans want (and when) leads to better experiences, stronger loyalty, and new revenue opportunities. The playbook is changing. The question is: Are teams adapting fast enough? #FanEngagement #SportsBusiness #SportsTech #DigitalMedia #FutureOfSports

Behind the Scenes: How We Choose the Right Creators Curious about what goes into selecting the perfect creator for a campaign? Here’s a quick look at our process: Authenticity: We prioritize creators who are genuinely aligned with the brand’s message. If it’s authentic, it connects. Engagement: Beyond follower count, we focus on creators with meaningful interactions and strong community trust. Creative Vision: We seek out creators whose unique style aligns with the brand’s goals and vision. Choosing the right fit is what drives successful partnerships. #MPK

🚀 Navigating the Social Media Landscape: A Peek Behind the Curtain at Bang Productions 🎭 Ever wonder how we keep up with the whirlwind of social media interactions while maintaining a personal touch? At Bang Productions, we’ve turned response time optimization into an art form, balancing efficiency with authenticity. 🎨 Imagine this: a bustling digital stage where every comment, question, and shout-out is a cue for us to engage. With a social media reach of over 100 million monthly viewers, our approach is anything but ordinary. Here's how we do it: 1. **Template Magic**: We’ve crafted a library of response templates that speak our language—casual, inspiring, and authentic. Whether it’s a heartfelt thank you or a quick tip about our latest content, we ensure every reply feels personal. 💬✨ 2. **Priority Queue System**: Not all inquiries are created equal. Our system categorizes them by type and urgency, ensuring that a technical hiccup during a live show gets immediate attention while a content strategy question is thoughtfully addressed within hours. ⏰ 3. **Team Training & Tech**: Regular training sessions and AI-powered tools like Shapes and Sintra keep our team sharp and responsive. We track KPIs diligently, aiming for a response time of under 2 hours on social media and under 4 hours for more detailed inquiries. 📊🤖 4. **Dynamic Engagement**: Our social media strategy adapts to each platform. From the emoji-rich vibes on Instagram to the professional tone on LinkedIn, we meet our audience where they are, maintaining a consistent brand voice. 🎯 Every day is a new chapter in our story, one where we strive to engage, entertain, and inspire. Join us on this journey as we create, connect, and grow. 🌟 #BangProductions #SocialMediaMastery #CustomerSupport #BehindTheScenes #ContentCreation --- Feel free to dive into our world and let us know your thoughts! Your feedback fuels our passion. 🔥

What if you stopped chasing algorithms? Yes, we know the goal is always growth. But growth isn’t linear. Some creators grow by mastering trends, others grow by diving deeper into their niche, becoming the subject matter expert. But what separates the creators who skyrocket vs those who plateau? It’s not consistency. It’s not drive. It’s not even through brand partnerships. It’s alignment - between passion, purpose, audience, creativity. At The Wishly Group, our creators all have something in common: They love what they’re doing AND delivering on what their audiences need to hear. Stop chasing the algorithm, and start nurturing your authentic voice. The reach will follow. #CreatorGrowth #LinkedInTips #ContentStrategy #WishlyCreatorNetwork