For Q2, two key trends arise: 1 - The power of digital nostalgia Ease brand loyalty bringing back mascots, jingles, the experiences that made "iconic" your brands. Translate them into a contemporary context to attract new audiences 2 - The secret weapon of CX No longer a fad and important for marketing strategy success. Create seamless and positive experiences across all touchpoints with personalization and omnichannel "Valar dohaeris" #cmo #leadership
Greg Alvarez’s Post
More Relevant Posts
-
Did you know strategic brand management entails harnessing the power of omnichannel digital marketing strategies to create cohesive and compelling brand experiences that resonate with target audiences, foster brand loyalty, and drive sustainable growth? #upscalebrilliantly #digitalmarketing #strategicbrandmanagement #cmo #integratedcorporatesolutions
-
-
In today’s fragmented digital landscape, traditional marketing approaches simply won’t cut it. Omnichannel universal identity credentialing allows us to connect the dots between disparate consumer interactions. At Audience Activator we’ve developed a seamless integration of identity resolution across channels, enabling brands to create a holistic view of their customers. What challenges do you face in unifying your consumer data? #consumerinsights
-
Want to unlock the full potential of your brand online? 🔑 1. Emotional Analytics 2. AI-Driven Personalization 3. Omnichannel Storytelling Dive deeper and #LevelUp your brand with us! 💼✨ Comment if you're ready to boost your digital presence! 🚀 #DigitalBranding #BrandBuilding #AutomationFire
-
-
Want to unlock the full potential of your brand online? 🔑 1. Emotional Analytics 2. AI-Driven Personalization 3. Omnichannel Storytelling Dive deeper and #LevelUp your brand with us! 💼✨ Comment if you're ready to boost your digital presence! 🚀 #DigitalBranding #BrandBuilding #AutomationFire
-
-
DOOH is an invaluable tool 🔧 From iconic billboards to place-based media, it’s a dynamic, immersive tool that goes beyond traditional advertising, captivating your audience when the moment is right. Catch up on everything you need to know about #DOOH, from using it in an omnichannel strategy, to creative tips and uncovering key performance metrics. https://hubs.la/Q02q74WN0
-
DOOH is an invaluable tool 🔧 From iconic billboards to place-based media, it’s a dynamic, immersive tool that goes beyond traditional advertising, captivating your audience when the moment is right. Catch up on everything you need to know about #DOOH, from using it in an omnichannel strategy, to creative tips and uncovering key performance metrics. https://hubs.la/Q02LMbvh0
-
Now a burgeoning trend among advertisers and brands, CTV has emerged as a pivotal element in omnichannel advertising; especially for leveraging engaging video assets that captivate target audiences. https://ow.ly/2ZXy50SqWIv #marketing #martech #technology
-
Nailed it, Valerie! To have an action (outcome), you must first have made a decision. To make a decision, you must first have interest. To have an interest in something, you must first have an awareness it exists. To have an awareness something exists, you must first have given it your attention. To have given something your attention, it must have had a high likelihood of being seen (or heard). And to be seen or heard, it had to have been delivered (circulated). This is why OTS, Opportunity to See, is a circulation metric. It is not reflective of audiences or outcomes. Attention Drives Outcomes.
Kantar shared findings from a 2023 survey where they asked consumers what media channels rank highest for #attention. No surprise #OOH and #DigitalOOH were ranked in the top three media channels that catch their attention most. If the holy grail is attention, then we must align investment towards channels that actually drive attention and action. While our business continues to grow, OOH needs an even bigger seat at the table when discussing omnichannel budget allocations. For those brands already leaning in, thank you for your partnership! We love being a part of driving your business forward. For all other brands, let's talk!
-
CMO for Cult-Status Brands | The Go-To Authority in Cult-Brand Building for CEOs in Health, Beauty, Fashion & Lifestyle | MBA Qualified | $70M+ Client Sales | Featured in Forbes | Exec-Level
It was a pleasure to write this article recently for AusMumpreneur about building a cult brand in the health and beauty industry. In the article, I highlight several crucial aspects including identifying your unique value proposition, understanding your audience, harnessing the power of social proof, establishing an omnichannel presence, and emphasising the importance of consistency throughout your brand strategy. Check out the full article HERE: https://lnkd.in/gfq3pCZT
-
-
10 steps to take your Health & Wellness brand from Direct-to-Consumer to Bricks and Mortar 👉 https://bit.ly/3Y6xW2m In the digital age, Health & Wellness brands can thrive online. But who can resist the extra reach and visibility that a full omnichannel presence can bring? 🛒 📱 By expanding your DTC brand into retail, you can exponentially grow your audience - and drive more sales from your existing customers. 🚀 Dive into our 10-step guide to unlock brand success in the retail space. 👆 #CeutaGroup #HealthAndWellness #RetailSuccess #RetailStrategy #BrandGrowth #BrandSuccess Brandshapers
-
