A few years ago, I noticed during family movie nights, my kids would be on their phones. And I’d say, ‘Hey, I just rented this movie; it would be great if you watched it instead of playing with your phones!’ Inevitably, I recognized this was a trend. Working on Contxtual.tv we realized this second screen trend aligned perfectly with making TV shows shoppable without interrupting the experience for others in the room. So we made it core to the way Contxtual.tv works. Today, streamers using our ad platform can allow users to shop the TV show playing in the living room from their mobile devices just by clicking pause on the TV and liking product on the screen. I’m thrilled to see industry giants aligning with our vision! #StreamingInnovation #SecondScreen
