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Meta’s constant ad tooling updates are a running joke, but the last few months have been nothing short of a barrage. Which are worth the time? Which ones are too early or just hype? (cough AI image generation) Which have the potential to help you break through your CAC plateau? We're having Cody Plofker in our next Sceenshare Session to walk through the Current State of Meta. Everything you need to know, nothing you don't. Join us as we unpack: - Outdated practices you need to ditch ASAP - The newly announced Meta tools that are worth your time - What's happening on the platform when it comes to AI No fluff, just actionable insights from someone who's in the trenches, scaling a major brand, right now. Expect real examples and a behind-the-scenes look at what's actually working. It’s happening in just two days this Wed, Sept. 25 @ 12pm PT/3pm ET. Space is limited, and spots are filling fast! Grab yours here: https://lnkd.in/gsueR6PA

Will Facebook ever become cool again? Meta hopes to continue attracting younger audiences with a full-force focus on video, creator incentivisation and consolidation of local features such as Marketplace and Groups. See what Meta is cooking up in this article from Marketing Brew. #SocialMediaTrends #SocialMediaStrategy #VideoContentStrategy

It's been a while since Meta has rolled out an update as big as this for advertisers. Here's everything new coming to the Meta ad platform: . . 1️⃣ 𝗔𝗜-𝗗𝗿𝗶𝘃𝗲𝗻 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗺𝗲𝗻𝘁𝘀 Meta's AI is getting smarter. Now, Meta's AI can generate entirely new images or tweak existing ones. You wanna change the background in a coffee ad? No problem. Wanna show a different angle of that sleek new product? Bam! AI does it all. And it doesn't stop with visuals. The AI can whip up different ad headlines and text for you, too. 𝗜𝗺𝗽𝗮𝗰𝘁:  Less work for creative teams, faster A/B testing, and potentially higher ad performance. 2️⃣ 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝘀 𝗮𝗻𝗱 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 Meta’s giving us a nudge, urging us to embrace their Advantage+ tools. And guess what? They’re actually making it pretty enticing. They're streamlining everything, from budget allocation to creative optimizations. They're even throwing in some fancy video optimization tools for Reels. It's clear they're pushing us towards more automated, AI-driven campaigns, and it's hard to argue with the results. 𝗜𝗺𝗽𝗮𝗰𝘁:  Less micromanagement means more time for the things that really matter, like actually growing your business. 3️⃣ 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 Meta's taking a new approach to conversion optimization. You can now define what matters most to you. They’re even rolling out new ways to see exactly who’s converting based on your ads and who would have converted anyway. 𝗜𝗺𝗽𝗮𝗰𝘁:  More efficient ad spend and a better return on investment. 4️⃣ 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗧𝗵𝗶𝗿𝗱-𝗣𝗮𝗿𝘁𝘆 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 (𝗚𝗔4) Meta's teaming up with Google Analytics 4 (GA4) for even better conversion tracking and reporting 𝗜𝗺𝗽𝗮𝗰𝘁:  More precise insights, smarter campaign adjustments, and potentially higher conversion rates. 5️⃣ 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺-𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗔𝗱𝗮𝗽𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 You can now upload one awesome creative that Meta's system will adapt for different placements across the platform, like feed posts, stories, or Reels. 𝗜𝗺𝗽𝗮𝗰𝘁:  Simplified ad creation, potentially lower costs, and perfectly formatted ads across the whole Meta ecosystem. Which of these updates are you most excited for?

It’s that time of the week again… our 5 on 🔥 is here! 🔥 Catch up on this week’s standout social media updates: 🚫 TikTok Files for Injunction to Extend Deadline for US Sell-off TikTok is filing for an emergency injunction to prevent a U.S. sell-off bill from taking effect on January 19th, after a court ruled national security concerns outweighed constitutional issues. For brands, if TikTok faces a U.S. ban, it could limit marketing reach and engagement, pushing them to explore alternative platforms. https://lnkd.in/e-xS34gj 🦙 Meta Launches New Llama AI Model, Building Towards the Next Stage Llama is Meta's open-source AI model designed for various applications, enabling developers to build more efficient AI systems. This update boosts marketing efficiency, offering advanced tools for personalised content, better targeting, and streamlined operations. For brands and marketers, this can enhance AI-driven marketing efforts, offering powerful tools for personalised content, improved targeting, and efficiency at scale. https://lnkd.in/eCfnfgPi 🧵 Threads Tests Individual Post Analytics   Threads has introduced a test feature for post analytics, offering insights on how content performs, helping users identify what works and refine strategies to grow their presence. For brands and marketers, this tool provides valuable data to optimise content, improve engagement, and adjust strategies for better performance on the platform. https://lnkd.in/e6JHP4Dt 🤖 Meta Announces VR Development Deal With James Cameron’s ‘Lightstorm Vision’ Meta partnered with Lightstorm Vision, led by James Cameron, to enhance VR experiences through innovative 3D capture for live events, aiming to make VR mainstream. This partnership would be great for immersive marketing experiences by offering more realistic and engaging experience. https://lnkd.in/gTF5aKWy 📊 TikTok Highlights Key Trends of 2024 TikTok's 2024 Year in Review highlights top creators, trends, and clips, showcasing significant engagement with 170 million U.S. users. The platform celebrated creativity, supporting businesses and fostering community, joy, and connection globally through trends, art, and reimagined content. https://lnkd.in/g-A5KUdJ 

🚨 **Big Changes at Meta. Some significant updates from Meta are stirring up the digital marketing world. They've decided to remove the product set selection from Advantage+, leaning more heavily into AI-driven decisions. What does this mean for us as advertisers? 📊 **Enhanced Catalogs Are Key With these changes, the importance of having an enriched catalog cannot be overstated. Graphics, star ratings, testimonials, and user-generated content (UGC) imagery are now more crucial than ever. Since we can't select specific products for our ads anymore, ensuring every item in your catalog is top-notch is vital. 🤔 The Future of Targeting on Meta The discussion continues around interest and lookalike targeting. While some speculate that these might be phased out in favour of broader targeting methods, the consensus is that they’re here to stay for now. But, it's an evolving conversation worth keeping an eye on! 💡 Strategising in the New AI-Driven Landscape These shifts highlight the increasing role of AI in shaping how we reach our audiences. It's a reminder of the dynamic nature of digital marketing and the need to adapt our strategies continually. 🔄 No Workarounds, But a Call to Adapt Currently, there’s no workaround to bypass these new limitations. This move pushes us to trust the system’s AI to make the best product selections from our catalogs. It’s a bold step towards more automated, intelligent advertising.

We're getting updates to AI-generated text for Facebook ads... Meta announced a bunch of AI-generated enhancements recently. While image generation will get the most attention, do not sleep on these text generation updates. 1. AI-Generated Headline Suggestions: While providing text when creating your ad, Meta automatically suggests AI-generated alternatives for primary text. This will now be available for Headline text as well. 2. Matching Brand Voice and Tone: Most importantly, Meta is making a very big improvement: “...we are currently testing the ability for the generated text to reflect your brand’s voice and tone, by highlighting key selling points based on your previous campaigns and text input.” YES! This is why I never use the AI-generated primary text options. They never sound anything like me, and that’s a potentially huge brand problem. The fact that the AI will learn from text in previous campaigns to reflect your voice and tone is a big deal. These features have started to roll out, so check to see if you have them.

Congratulations to Yingying and the Kitsch team for their Meta Business News showcase! "Creative Diversification" is by now established in the performance marketing industry's lexicon, but very few teams have figured out how to operationalize it such that it fuels insights and growth for their business. Kitsch has done just that. Add in an ever-growing, rigorous test & learn bank, complete transparency between our teams, first movers on AI solutions and some genuinely good people (lookin at you Jeremy,Yingying, Carly, Zara & Lexi) and you get a company like Kitsch that is blowing up, and a textbook example of how an integrated partnership with Meta can be a growth driver for businesses.

🤖 Meta introduced future advertising tools based on AI 📺 Several new features for advertisers were presented at the NewFronts 2024 event, which took place recently in New York. 🔎 What are they testing for us there? - AI-powered filters for brands in the Creator Marketplace Instagram, to simplify the search for content creators who are best suited for collaboration in creating campaigns - An AI-based tool that will predict which organic content from the brand will perform better if used in paid promotion and in partner ads - The functionality of the AI option Image Expansion for Advantage+ creatives will be expanded: it can also be used for Reels campaigns - Multi-purpose product advertising for Reels is being launched. Elements from your catalog will be shown in relevant carousels to each user, depending on their behavior in the app - Reminder Ads will now have the ability to add external links to new products. 😎 What do you think, friends? Let us know in the comments! 🔥 - excited, can't wait! 🥱 - I'm fine as it is

Ever wish your ads could just... read minds? 🧠 Or maybe perform a little ad magic? ✨ Well, Meta just rolled out Advantage+ Creative, and it’s like having a tiny-creative-wizard in your marketing toolkit! 🧙♂️ Here’s the scoop: Advantage+ Creative uses AI to automagically tweak your ads for maximum charm. 🎩✨ It adjusts images, videos, and text on the fly based on what each user likes best—so you’re not just advertising; you’re mind-melding with your audience. 🧠💥 Now, you get to sit back with your coffee ☕ while the AI works its magic and brings in those conversions. No more guessing games or "which image performs best" debates—Meta’s got you covered! Want to see this in action? Check out more 👉 HERE. Let Orange 142 and our very own Meta Wizard, Rich Lozano, help with your Meta strategy!

🌟 Top Marketing Updates This Week – What You Need to Know! The digital marketing landscape is evolving rapidly, and staying ahead is critical. Here’s a quick recap of this week’s most impactful developments: 1️⃣ Supreme Court Reviews TikTok’s Appeal TikTok could face a nationwide ban as the Supreme Court deliberates over security concerns. With millions of users and countless brands relying on the platform, marketers must prepare for possible shifts in their ad strategies. 2️⃣ Generative AI Reshaping Marketing AI tools like ChatGPT and Jasper are transforming how we create and analyze content. From personalized campaigns to deep analytics, the possibilities are endless. Have you tried any AI tools in your workflow yet? 3️⃣ CES 2025 Unveils Groundbreaking AdTech From Disney’s live sports targeting to Amazon’s advanced analytics tools, this year’s CES was a game-changer for advertisers. Innovation is happening fast—are you keeping up? 4️⃣ Meta’s Fact-Checking Controversy Meta is scaling back its fact-checking program, sparking criticism from advertisers and regulators. This move could reshape how we approach brand safety and ad placement on the platform. 5️⃣ AdTech Innovations You Can’t Ignore New tools from Amazon, Comcast, and Yahoo are setting the stage for more efficient and targeted ad campaigns. Cross-publisher solutions and deep data analytics are key highlights. 💡 What It Means for Marketers: Stay agile in response to evolving platforms like TikTok and Meta. Embrace AI to improve efficiency and personalization. Watch for tech innovations that give your brand a competitive edge. Learn more here: https://lnkd.in/gN3hSc8C 📢 Let’s discuss: Which of these updates impacts your strategy the most? #DigitalMarketing #AdTech #AIinMarketing #TikTokBan #CES2025 #Meta #MarketingUpdates