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Big news in the AR world! Meta has announced they’re shutting down Spark AR Studio, the SDK platform Groove Jones and other AR filter developers use for creating and publishing native AR experiences on Facebook and Instagram. Starting January 14, 2025, all third-party AR experiences on these platforms will be removed. At Groove Jones, we’ve been creating innovative AR experiences that have reached over 20 million views and won numerous industry awards. While this change means we'll see Spark AR go, it’s more of a shift in tools than a loss of impact for us. Our work has always thrived across multiple platforms, and we’re excited to continue delivering engaging AR experiences on TikTok and Snap Inc. Curious about how this might affect advertisers and what you can do next? Check out our latest insights and thoughts here: https://lnkd.in/gFTZc5q3 R.I.P. Spark AR – it’s been a wild ride! #GrooveJones #SparkAR #AugmentedReality #AR

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Josh Jordan

Android, IOT, firmware

2mo

What’s next, shutting down the metaverse?

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spencer cooley

Senior full stack developer. Python, Javascript, 3D applications

2mo

The browser is better anyways.

Laura Cheek

Award-Winning Creative Director & Strategist | Experiential Marketing & Events Leader

2mo

Meta seems to be shutting down everything that isn't AI focused right now!

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