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Groundwork BioAg

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🌿 Get to know a Groundworker: Andrew Duff, N. America General Manager 🌿 Andrew combines his impressive knowledge of farm economics with his personal experience as a grower to build a powerhouse team focused on solving problems for the farmer. Interested in meeting Andrew and his team? They will be making the rounds at the Farm Journal Crop Tours this summer. 👨🌾 Catch Andrew on: 8/19 in Grand Island, Nebraska 8/20 in Nebraska City, Nebraska 8/22 in Rochester, Minnesota *See the full episode of the clip on Mark Jewell's podcast here >> https://lnkd.in/d5aP8iQk #letyourgroundwork #rootella #mycorrhiza #mycorrhizalcarbon #rootellacarbon #farmjournal #farmjournalcroptour #thrivetoday Yossi Kofman Dan Grotsky Danny Levy Hanan Dor Bari Ruimy Inbar Morag April Gertsen Thad England Clayton Lang Rick Knifley Benjamin Parrott

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They're built a bit paralyzed of where do I invest my money? A lot of companies started when farm income was was profitable and built big organizations. But when times are lean, you know, what do you fall back on? Ultimately, it has to be something that provides value to the farm, either in the form of additional income or cost savings of some sort. And so, you know, for us, I want to. I want to retain, I want to attract talent that really understands the dynamics on the farm out to first look through that filter and put yourself in the shoes of the grower. Ultimately that is the customer, you know, that is who has to see value in your product. Now we have channel partners that are critical that we can't do this without. But they are our partners and together we're all trying to solve a problem for the farmer, either by making them more money or, or saving them money or being more efficient. So, you know, that's, that's a key part of, of my strategy with hiring talent here in North America is that understanding of, of farm dynamics and, you know, the decisions that growers have to make every day and, you know, giving them the responsibility and. Autonomy to make decisions. We create an atmosphere of trust. Where you know we're going to make mistakes, but we're going to learn from them and hopefully we don't repeat them and we get moving in the right direction as soon as possible. Yeah.

General Manager Field Crops Divison

2mo

Looking Sharp Andrew

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