Group SJR’s Post

💡 The rulebook for B2B content is being rewritten, and it's all about smart strategies, leveraging AI, and making each piece of content count. According to content marketers across our industry, it's about quality over quantity, embracing the flexibility of freelancers and agencies, and integrating AI without losing the human touch. Stephanie Trovato took the challenge, queried lots of content folks about their take and wrote all about it in our latest piece. 👀 Read it and come back to share your thoughts!

Thought leadership narratives over large-scale commoditized AI-generated content; that's where marketers are putting their money. This came up in one of my recent conversations with some peers in B2B tech marketing. In fact, the sentiment was reflected in a survey of nearly 300 tech marketers. ChatGPT is a good tool for the bottom of the pyramid mass-level content, mainly for SEO purposes. But prospects are looking for 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 and 𝐚𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 on the subject matter. They are interested in knowing the 𝐮𝐧𝐢𝐪𝐮𝐞𝐧𝐞𝐬𝐬 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭  and services. They are more invested in the 𝐧𝐮𝐚𝐧𝐜𝐞𝐝 𝐯𝐢𝐞𝐰 you bring on emerging trends, technology innovation, and capabilities that new solutions bring to the table. This calls for a subject matter expert's point of view. Marketers are leveraging the time and cost saved with Gen AI tools to focus on building a strong thought leadership storytelling engine. What are your bets on marketing content this year? #thoughtleadership #storytelling #b2bmarketing #techmarketing #pointofview

Don't just embrace the change, get excited about what it can do for you. AI is transforming the future of B2B content marketing, and forward-thinking companies are already leveraging it to stay ahead. Are you and your partners ready to take the leap? Here’s how AI is revolutionizing B2B content marketing: ⚙️ Efficiency & Scalability: Automate content creation and distribution, delivering more with less. Ideal for smaller teams or tight budgets. 🎯 Enhanced Personalization: Tailor content to individual preferences, driving engagement and higher conversion rates. 📊 Data-Driven Insights: Gain deep audience insights to optimize strategies and boost ROI. Quickly get up to speed so you can start scaling your content game today! #AIMarketing #B2B #DarwinCX

It's not just you! SEO has been getting harder, especially for B2B brands. But don't worry – Josh Inglis has tips on where to focus your online publication efforts for maximum return (in the form of greater credibility and authority with your target audience). Read all about it over at Simple Machines Marketing >>

Our latest blog comes from our friends at Propllr PR and Content Marketing. Founder Josh Inglis shares his thoughts on securing your brand's digital footprint in the age of generative AI. Full post here, check it out! https://lnkd.in/gTZMyp2d

Ever struggled with the insurmountable task of content creation as your team expands? You're not alone. This growing pain resonates with many, as expanding operations often leads to a dilution in content quality and a struggle to maintain brand voice across channels. Imagine the compounded pressure on a solo marketer evolving into a team, tasked with consistent high-quality content creation for an expanding brand. Blazeo found a future-proof solution to this scalability nightmare by leveraging Anyword's AI for their content creation. Not just any tool, Anyword has become an integrated part of their marketing, evolving to 'understand' and 'speak' Blazeo. It's a game changer for maintaining consistency and accelerating content creation, no matter the team size. Considering streamlining your content strategy? Explore how Anyword can transform your content dynamics here: https://lnkd.in/gHGZ-D9r #ContentCreation #AI #MarketingInnovation

✨Discover how Scooters Coffee and the Green Bay Action Sports Organization (GBASO) can elevate their marketing strategies with AI content generation tools! My latest blog post, "Leveraging AI Content Creation for Enhanced Marketing Strategies," reveals tailored approaches to boost client engagement and brand visibility. Don’t miss out on: ✅ Innovative strategies for each brand ✅ The transformative power of AI in customer interactions ✅ Essential AI tools for marketing success 👉 Read the full post [https://lnkd.in/g3ufTMhw] and start revolutionizing your marketing efforts today! #AI #MarketingStrategy #ScootersCoffee #GBASO

Customers want to feel special. They want us to know what they like, and give them content that matters to them. Here’s how: Personalize like a pro: Leverage AI to craft content customized to individual preferences, from personalized landing pages, to text inserts, SMS, and more. Embrace interactivity: Ditch static screens for quizzes, polls, and data-driven experiences that captivate your audience. Beyond cookies: Master ethical data practices to earn trust and fuel personalized content with first-party data. Your content copilot: Let AI analyze trends and deliver actionable insights to guide your content strategy in real-time. Channel conqueror: Tune your content to each platform's audience–website, social media, email, or SMS. And unique KPIs for each. Ditch dry charts: Translate complex data into visually stunning graphics and videos that inform and impress. #customerjourney #ecommerce #digitalamarketing #StackedMarketer

With AI growing and Google algorithms favoring major media outlets, human-powered content curation is more important than ever. Search results are often biased, sidelining niche publishers and independent sources, as revealed by recent Google API leaks. For B2B professionals, relying solely on search engines could mean missing out on vital, high-quality content. That’s where human-powered content curation steps in—bringing you reliable, accurate and specialized information that AI and algorithms might overlook. SmartBrief's Mike Driehorst explains why human expertise matters more than ever in content curation and how it can help you access the right insights for your business. 🔗 Read the full article and download the white paper in the link below. #ContentCuration #B2BMarketing #HumanPowered #AIandSearch #SmartBrief

In the rapidly evolving world of B2B content marketing, harnessing the power of generative artificial intelligence (GenAI) tools is becoming crucial. From brainstorming new topics to drafting content and researching headlines and keywords, GenAI is reshaping the way marketers approach their craft. Yet, while its potential is evident, a current lack of standardized practices inhibits the realization of its full value. Our partner Custom Media KK shared an insightful blog post about what marketers should consider when using generative AI. Learn more below: #AI #B2B #marketing #generativeAI