Group SJR’s Post

“On the AI frontier, 2023 was the year of research and preparation, but 2024 will be the year of competition,” Mark Penn, Stagwell CEO and Chairman.   Offering insights on how to adopt the ‘3Es of AI’, Penn highlights how the best AI will “teach people to fish” and why SmartAssets is at the vanguard of #creativeeffectiveness and #advertising.   For more on the biggest #AI value drivers in marketing: https://lnkd.in/d_ns6aJE

As we delve deeper into this era of AI-driven marketing, it's crucial to understand how AI has evolved and what this means for businesses and consumers alike. Read our latest blog and learn how AI can help improve the consumer experience: https://lnkd.in/gavdiKTp #symboliqmedia #blog #AI #evolution #marketing #consumer #experience

🔍 Embracing the Future of Marketing! 🔍 Exciting read from Forbes on how Google's AI-powered search is reshaping marketing strategies. The integration of AI is set to revolutionize how businesses connect with customers online. As we navigate this digital transformation, it's crucial to stay informed and adapt our strategies to leverage AI effectively. Let's embrace this change and explore the endless possibilities it brings to our marketing efforts! Check out the full article for valuable insights: https://bit.ly/3TrcyRH #MarketingInnovation #AIRevolution #DigitalTransformation #StayInformed #AdaptAndThrive

Remember when marketing was filled with manually tracking ad performance, A/B testing every creative, and constantly tweaking bids? Thanks to AI, we've swapped that for automating optimizations, data-driven strategies, and effortless results. Book a free demo with Pixis and upgrade your marketing. #Pixis #MarketingAI #MarketingTrends #AI

AI makes it more complicated. Now data-driven GTM means using AI and ML for targeting the right customers, with the right message at the right time, based on their purchase history and value. Mostly that simply means asking the machines to automatically deliver more selection effects and SSB to the reports. Hence, when installing a CDP and calculating CLV for improving marketing ROI, keep in mind you will not likely be able to answer, nor improve your ATE - i.e. your causal incremental effects and sales. And that most likely was the question and the objective in the first place. If you wish the text above made more sense, you are welcome to join us together with DI, where we make sense of the language every organization now need to master. More info here: https://lnkd.in/djU73FKM Image by Midjourney and Javi Lopez.

𝗡𝗼𝗿𝘄𝗶𝗰𝗵 𝗔𝗜 𝗦𝘂𝗺𝗺𝗶𝘁: 𝗔𝗜 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 - 𝗧𝗵𝗲 𝗙𝗼𝗿𝗰𝗲 𝗔𝘄𝗮𝗸𝗲𝗻𝘀 My 5-minute disruption at the Norwich AI Summit (March 27th) ignited a conversation on how AI is transforming marketing and the future of work. We delved into how to become an "AI Marketing Jedi," equipping you with the skills to leverage AI for hyper-targeted campaigns, predict customer behaviour, and future-proof your career in this evolving landscape. #artificialintelligence #aimarketing https://lnkd.in/eFv48kHT

Huge Launches AI Tool for “Decoding” Cultural Trends in Market Huge, a creative consultancy that’s a subsidiary of the Interpublic Group conglomerate, on Monday announced the release of an AI-powered “culture decoder” to help brands understand the cultural trends that are most important to their existing and potential customers. The new technology solution analyzes billions of data points to calculate the size, sentiment, and momentum of each trend, and provides “actionable and data-driven recommendations to help brands drive engagement,” according to Huge. “When creating relevant and personalized experiences, companies often claim they already know their customers well enough to accomplish this goal,“ wrote Brendan Witcher, a Forrester VP and analyst, in the company’s report titled, “Conditional Love: What It Really Takes To Keep Customers Faithful.” “But too often they use the same list of banal customer data categories to get equally banal business results,” Witcher added. “The outcome: They don’t understand the required ‘conditions’ to win and retain a customer’s love of the brand — and that customer’s initial and ongoing business.” Huge’s new “Culture Decoder” tool “provides users with the context and reasons trends matter within an industry, as well as the relationship seen between them,” according to the company’s announcement. Interpublic Group, the parent company of Huge, is an S&P 500 company with total revenue of $11 billion in 2022. https://blog.presspool.ai/

The journey of embracing AI involves riding on collective wisdom, enabling platforms for shared learning, continuous experimentation, and peer learning. MMA Global India recently hosted a panel, featuring GroupM's Parthasarathy M A, focused on how marketers can harness the transformative potential of AI to transcend traditional marketing strategies. 🔑 3 key takeaways: • Marketers need to have a seat at the table and autonomy to drive AI-powered initiatives and rapid experimentation • AI is changing the advertising landscape by optimizing media spend, improving ROI, and enabling real-time campaign optimization • The combination of analytical AI and generative AI holds immense promise for marketers in terms of creative transformation and conversational ability Learn more and watch the full video here: https://lnkd.in/ecfHbNRX __ #GroupMIndia

The journey of embracing AI involves riding on collective wisdom, enabling platforms for shared learning, continuous experimentation, and peer learning. MMA Global India recently hosted a panel, featuring GroupM's Parthasarathy M A, focused on how marketers can harness the transformative potential of AI to transcend traditional marketing strategies. 🔑 3 key takeaways: • Marketers need to have a seat at the table and autonomy to drive AI-powered initiatives and rapid experimentation • AI is changing the advertising landscape by optimizing media spend, improving ROI, and enabling real-time campaign optimization • The combination of analytical AI and generative AI holds immense promise for marketers in terms of creative transformation and conversational ability Learn more and watch the full video here: https://lnkd.in/eHjktnBa __ #GroupMIndia

The last decade in marketing has been wild. We’ve seen AI transform how we analyze data, interact with customers, and optimize campaigns. Chatbots providing 24/7 and then AI summarizes the input from thousands of chats, AI has made marketing more efficient and effective. Looking back, the integration of AI into marketing has been a game-changer, and I’m excited to see what the future holds. What do you think? #conversionsciences #AIMarketing