AI takes contextual advertising to new heights by going beyond simple keyword matching. By analyzing data and identifying subtle patterns, AI empowers brands to explore non-obvious content pairings that align with their target audience's interests and values. This enables brands to discover new avenues for reaching and engaging their ideal consumers, expanding reach and driving meaningful connections. Learn more from GroupM's Adam Steinberg via Beet.TV: https://loom.ly/GALqIuM
We need to talk! This aligns with BlimeyAI - I’d love to hear more. Can we connect to set up a chat?
Just love the time and research GroupM puts in, Great work and thank you to everyone on the GroupM team.