GroupM's 2024 Midyear Forecast is here! 📣 The media and advertising world is transforming, driven by forces like consolidation, decentralization, and the complex tensions they create. This new report reveals these hidden drivers, predicting a global ad revenue of $989.8 billion in 2024, led by powerhouse economies like the U.S. and China. 🔗See an interactive overview here: https://lnkd.in/gETaKz3E _ #ThisYearNextYear
This report paints a compelling picture of a dynamic media landscape, highlighting the crucial roles of global forces like regulation and AI. The emphasis on shared experiences and globalization's resilience is optimistic, reminding us of the industry's enduring strength. However, responsible innovation and ethical practices will be key to navigating the challenges and ensuring a sustainable future.
Wow, GroupM’s 2024 Midyear Forecast is packed with insights! It's amazing to see the media and advertising world evolving so quickly. As we approach nearly $1 trillion in global ad revenue, the opportunities for innovation are endless. At OpinionAds, we’re excited to be part of this journey and eager to see how these trends will shape the future of advertising. Let’s keep pushing the boundaries together!
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1moHi, how to access the complete report?