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With make-up brands being in a bit of hot water for "faux OOH", it's great to see them re-engaging with DOOH in a more real manner. Maybelline New York and QMS have partnered to launch the "Falsie Surreal" campaign, which includes a massive 3DOOH animated creative, as well as smaller scale, equally as impressive, 3DOOH creatives built in conjunction with QMS' creative team, QUBE. What's really interesting about the campaign is the use of Maybelline's new Avatar Model, "May", whose purpose is to help blend the real and digital worlds. “When a mascara delivers a transformation as surreal as this, it takes something just as surreal to launch it." - Maybelline New York Marketing Director for Australia and New Zealand, Alexandra Shadbolt. Combining physical and digital, along with 3DOOH is a much more impressive and unique campaign compared to "faux OOH". For all the details on the campaign, be sure to check out QMS' press release: https://lnkd.in/gpP6MyWb --------------------------- #DOOH #OOH #AdTech #Marketing #News

Marketing at its best.

Is this real drama...? I have seen few examples of Fake-Out-Of-Home (FOOH) campaigns here in Denmark but I'm excited to see a company like L'Oréal taking one of the first steps to use this eye catching content that is using #CGI technology on a Physical video to make people wonder "how did they do that?" I think #FOOH is an new and innovative way to drive interest to your digital content and I believe we will see much more of this use of the technology in the future. It's eye catching, fun and fairly simple to produce. In a world where we are bombarded with thousands of ads and messages online, #FOOH can do something different, it creates an element of surprise for viewers and makes them naturally stop and watch your content because it stands out. Very well spotted L'Oréal team: Sophie Rauff-Manco, Ida Caroline Birksted, Katharina Fellgiebel Hansen and Wavemaker 👏 If you're looking to create #FOOH campaigns, give me a shout:) L'Oréal #lancome #CGI #loreal #mascara #FOOH

Today, we're diving into the world of viral marketing stunts and their growing impact in the digital realm. Maybelline Cosmetics's recent Sky High Mascara campaign in London took the spotlight by creating awe-inspiring visuals. With a London tube train adorned with giant lashes and a 3D mascara wand seemingly applying lashes to buses, the campaign left viewers questioning its reality. In truth, Maybelline's stunning display was a result of computer-generated imagery (CGI) collaboration. This tactic of viral marketing is on the rise, with brands using hyperrealistic scenarios to captivate audiences and make a lasting impression. Maybelline's campaign is just one example. JACQUEMUS, for instance, turned heads with bus-sized leather purses roaming Paris streets, blurring the lines between reality and digital art. This trend extends beyond fashion and beauty, seen with brands like Emirates airlines. While these stunts generate buzz and visibility, we must ponder their worthiness in the digital realm. Are they a compromise to authenticity for virality? As marketers, we must tread carefully, balancing creativity with brand integrity. Maybelline's campaign reminds us of marketing's evolution. Embracing innovative strategies while upholding integrity can leave a significant impact. Join the conversation – let us know your thoughts on the possibilities and responsibilities in this evolving world of viral marketing stunts. #Marketing #Viralmarketing #CGI #DigitalMarketing

I was fortunate to study this tool when I was working at Saatcgi & Saatchi as a planner. The Lovemarks philosophy is about creating an emotional connection with consumers that goes beyond brand loyalty. It is a concept introduced by Kevin Roberts, former CEO of advertising agency Saatchi & Saatchi, and it emphasizes the importance of creating a deep, emotional bond between consumers and brands. Some examples of products that have successfully implemented the Lovemarks philosophy include: 1. Apple: Apple is a prime example of a brand that has built a strong emotional connection with its customers. Apple’s products are known for their sleek design, intuitive interfaces, and overall user experience, which have helped to create a loyal fan base that continues to advocate for the brand. 2. Coca-Cola: Coca-Cola is a classic example of a brand that has successfully created an emotional connection with its consumers. The brand has been around for over 100 years and has become a cultural icon, with its distinctive red and white branding, memorable advertising campaigns, and unique flavor. 3. Nike: Nike is another brand that has successfully implemented the Lovemarks philosophy. The company’s “Just Do It” slogan has become synonymous with motivation and empowerment, and the brand has created a strong emotional connection with consumers through its focus on athletic performance and inspiring messaging. Follow me @TheSortedGirl For 1:1 Consultation hit me up here https://lnkd.in/d8bSB6d8 For A-Z of Content To Commerce Masterclass Visit - www.sorted.digital #kevinroberts #Lovemarks #BrandingTool #saatchinsaatchi #publicis #publicisgroupe #planningandstrategy #StrategyPlanning #brandmarketing #brandstrategy #brandstrategist #brandstrategistforwomen #advertising #advertisingagency #adagency #brandconsultant

With a constant barrage of ads (between 4,000 to 10,000 per day), we as marketers need to find innovative ways to catch the eyes of potential prospects. Recently, I've seen more incredible ads created by the beauty community than most other industries. This is one of the many that are now leveraging CGI to marry their product uses with creative and innovative ways of displaying them. We need to continually grow with the advancements of technology, rather than be alarmed and afraid of it taking our jobs. Those who adopt innovative ways to generate content will always be leaps and bounds ahead of those who stay in the past. #advertisements #innovativemarketing #cgianimation #trendingtech

„First it was the giant Maybelline Cosmetics #mascara wands and eyelashes seemingly appearing on #London transportation (…). Then, it was a #hologram of a giant #Barbie breaking out of its box two weeks ago in #Dubai. Now, it’s a #Maybelline mascara tube-shaped bus roaming the streets of #NYC. Welcome to the era of (…) #faux out-of-home [#ooh] advertising: Hyper-realistic, #augmented #reality [#AR] or CGI-based #digital #ads that appear as real-world, OOH #activations. #Marketers are starting to use faux OOH to drum up buzz for their #brands and stand out in a crowded #online marketplace.“ FYI Björn Kaspring what about building a Ströer SE & Co. KGaA sphere in HH? 😇

Embark on a captivating adventure with Lancôme at the V&A Waterfront! This campaign transcends traditional advertising, immersing audiences in a unique and unforgettable brand experience. 🌸 Immersive Atmosphere: Leveraging a variety of Digital Screens and Ambient Media, we've crafted an environment that not only captivates but also deeply engages visitors, igniting their curiosity. 🌸Multi-faceted Experience: Weaving together sight, sound, and touch, we craft a lasting impression that resonates long after the moment has passed. 🌸 A Seamless Blend: Merging digital and physical realms, this campaign invites audiences to enjoy a unique, integrated brand interaction. 🌸 Custom Engagement: Tailoring our approach, Lancôme reaches its audience with precision, ensuring impactful and memorable encounters. Experience the innovative union of digital and ambient media at V&A Waterfront. Making life beautiful in unexpected, captivating ways. #Innovocean #Lancome #OOH #DOOH #VandAWaterfront

Nice marketing strategy i will appreciate it but you 🙄 comment me on below comment section...i am waiting. #marketing #3Dbillbord #digitalmarketing

In a world where traditional advertising channels could be said to be losing their sway, LVMH is boldly embracing entertainment to stay ahead of the curve. Here's why I think this move is more than just a strategic shift—it's a necessity for thriving in today's media landscape.  Key Insights: 👉 Mass media like TV and magazines are no longer the go-to for reaching audiences, with streaming platforms offering ad-free tiers and greater niche storytelling opportunities.  👉 Streaming services empower smaller, brand-centric stories to find their audience, providing a fertile ground for innovative storytelling.  👉 While entertainment projects can bolster brand building, there are risks involved in entrusting others to tell your brand's story. Success hinges on the quality of storytelling. Last week, LVMH made moves with the launch of 22 Montaigne Entertainment, a platform connecting its 75 maisons with the entertainment industry. This move transcends mere audience engagement—it's a strategic response to the evolving media landscape. Viewers' appetite for entertainment remains insatiable, but the manner in which they consume it has shifted dramatically. Fashion intertwines seamlessly with music, art, and sport in the content stream, exemplified by Louis Vuitton's collaboration with musician Pharrell Williams as Creative Director. This convergence underscores the importance of forging deeper ties with the entertainment realm. Anish Melwani, chief executive of LVMH North America as quoted in an article on The Business of Fashion 👇 “Most people now consume their entertainment through various streaming services, and a lot of people, particularly the more affluent people, pay to not have their entertainment interrupted by advertising, of course we’re going to continue with our campaigns and things like that. But it increases the importance of having these amazing stories that are part of the heritage of our brands.” Although I don't agree with this point, you only have to watch a Bond film to see multiple luxury brands with product placement deals from Aston Martin Lagonda Ltd Martin to Daniel Craig in Tom Ford suits. "But the entertainment industry often didn’t know how to get in touch with LVMH’s maisons, or in some cases that they even were part of LVMH" Having worked with costume teams on several Hollywood films I know they know who to call. In a world where traditional advertising avenues falter, LVMH's embrace of entertainment not only secures its relevance but also reaffirms its commitment to captivating storytelling and brand innovation. #LVMH #Entertainment #LuxuryInnovation #brandexperience