Grow Your Occupancy’s Post

Generating new sales leads for senior living communities is an ongoing challenge that requires a blend of traditional and innovative sales and marketing strategies. In our latest blog, we share some proven strategies for generating new senior living leads. Read: https://lnkd.in/ejvMa3dX

I'm happy to hear that Senior living sales have been improving QoQ. The struggle to provide investors with the margins they want while keeping costs down for families seems to be a trend across many industries at the moment. Frankly, I'm a bit surprised that Senior living hasn't taken a more transparent approach to pricing. What are your thoughts? #seniorcare #salesandmarketing

Competition is heating up in the Senior living market 🔥 The standard solution: more reps, more calls, faster response times. Care Connect’s secret sauce helps our Care Partners put the phone down after 5 pm, while increasing inquiry-to-move-in ratios, and insulating our families from an overwhelming amount of outbound sales calls. Who really wants to hop on an 8pm Friday call anyway? We’ll talk the family through it and book the tour for you if the lead is qualified. Don’t worry - we won’t tell your boss. https://lnkd.in/gw5tuKQc #seniorliving #markettrends #familyfirst

In the dynamic landscape of the senior living industry, achieving and maintaining target occupancy rates is a key objective for success. However, navigating the intricacies of effective sales and marketing strategies can be daunting for senior living communities. This is where Solutions Advisors Group comes in as a trusted ally and partner, dedicated to helping senior living clients thrive. #seniorlivingmarketing #seniorlivingprofessionals #seniorliving #seniorlivingcommunities #salesexcellence #marketingagency

How are you handling your digital leads? You might be missing out on great opportunities to nurture and move these prospects down the funnel, or losing them completely. With LeadGenie, your calls are handled with urgency and a personal, professional touch. Let's figure out how we can help: https://lnkd.in/eMqqWuTj Thanks so much, Elias Papasavvas for the great shoutout!

Senior living operators face alarming trends in the pace of responding to web inquiries, affecting conversions. @BildandCo's data highlights the need for personalized sales experiences. Learn how industry leaders like @LegendSeniorLVG are treating inquiries as a senior living "911 call." 📞 #SeniorLiving #Sales

I've been doing research on sales statistics in Senior Living to try and continue to support communities increase occupancy. Here are a just a few takeaways: 1. You're > 300% more likely to convert a lead if you reach out to an inbound in under 1 minute of inquiry. #speedtolead 2. It can take about 25 touch points before a prospective resident and/or family makes a decision. ✅ Stay on top of them. Use automation for check ins. Use your CRM and keep it clean to know exactly when to reach out and what to say next ✅ 3. 90% of residents are in the gathering information phase. It can take up to 18 months for them to make a decision. ✅ Staying in front of them and top of mind is crucial for conversion in the future ✅ 4. 70% of senior living and care consumers will call during the consumer journey and 60% of tours are scheduled due to an inbound call #pickupyourphone 5. Continuously work on increasing your online reviews. 71% of consumers would not consider using a business if their reviews are under 3 stars. There are lots of ways to solicit reviews. 👇 Anything else interesting you'd add? 👇 #seniorliving #assistedliving #memorycare #independentliving #sales #residents #seniorcare

UNDERSTANDING LEADS STUCK IN THE PRE-TOUR STAGE Great stuff here from Deborah Howard and the team at Senior Living SMART. People stuck in the pre-tour stage have expressed interest in your community by reaching out, but they haven’t scheduled a tour yet. They need an extra nudge to take the next step. But first, how do you know if someone is genuinely stuck? The 2023 Aline Annual Sales and Marketing Benchmark Report for Senior Housing provides excellent metrics like the average sales cycle length from inquiry to tour for the following: ✨Independent living: 122 days ✨Assisted living: 78 days ✨Memory care: 49 days Here are some strategies for nudging leads stuck beyond those averages. ⤵

🔍 Case Study Spotlight: Enhancing Home Builders' Outreach 🏡 Discover how our innovative strategies transformed outreach for home builders, driving engagement and boosting business growth. 📈✨ Read The Full Article : https://lnkd.in/gkqMbK8H #homebuilders #b2bemaillist #b2bemaildata #leadgeneration

Another key performance tactic in the senior living industry is the importance of creative follow-up strategies. It is crucial to personalize and curate follow-up efforts for each individual prospect and their influential family members. Building trust and relationships with prospects is essential in this industry, and follow-up plays a significant role in nurturing those connections. Sales counselors should focus on building relationships with prospects, understanding their needs, motivations, and hesitations. Effective follow-up goes beyond sending generic letters or texts to a group of prospects. It involves personalized communication that shows genuine interest and care for each individual. By coaching and managing sales counselors to establish meaningful relationships with prospects, senior living communities can better understand their needs and guide them through the decision-making process. Effective follow-up is not just about making phone calls or sending texts; it is about connecting with prospects on a deeper level. If you want to learn more about effective sales strategies in the senior living industry, check out the latest course on Occupancy Recovery Roadmap at seniorlivingsalespro.com. This course covers various topics, including the importance of personalized follow-up in increasing occupancy rates. #salestraining #seniorliving #relationshipbasedsales #salescoaching #seniorlivingsales #occupancyperformance