Growave’s Post

In the #QSR industry, cultivating loyalty is crucial, with 59% of consumers willing to pay more for preferred restaurants. Learn how top marketers elevate brands by resonating with consumers culturally and creating lasting connections. Read the latest from MoEngage: 𝗧𝗼𝗽 𝟭𝟬 𝗤𝗦𝗥 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝘁𝗼 𝗙𝗼𝗹𝗹𝗼𝘄 𝗶𝗻 𝟮𝟬𝟮𝟰 - https://rb.gy/bk6k7r #QSRMarketing #BrandLoyalty #BrandMarketers #customerloyalty #customerengagement #moengage

Forget Brand Fans, Focus on Frictionless Purchases! New research reveals: - Only 13% of consumers are true brand "fans." - Speed, ease & habit are the biggest drivers of repeat purchases (97%). Marketers may be over-emphasizing brand loyalty. The takeaway? Prioritize convenience and streamline the buying journey to win customers, not necessarily their hearts. What are your thoughts on this research? Share your experiences in the comments! https://ow.ly/aLuY50SgE5g #loyalty #marketing #consumerbehavior #CX #ScienceofLoyalty

The Power of Personalisation: Engaging Consumers Through Custom Sneakers Campaigns By allowing customers to express their creativity and style through customized sneakers, brands can forge deeper connections and drive customer loyalty. Discover the impact of personalization on consumer engagement and learn how to implement successful custom sneaker campaigns. Unlock the potential of personalized marketing—explore how custom sneakers can elevate your brand’s connection with consumers today! https://lnkd.in/dqzQTGdm

The Power of Personalisation: Engaging Consumers Through Custom Sneakers Campaigns By allowing customers to express their creativity and style through customized sneakers, brands can forge deeper connections and drive customer loyalty. Discover the impact of personalization on consumer engagement and learn how to implement successful custom sneaker campaigns. Unlock the potential of personalized marketing—explore how custom sneakers can elevate your brand’s connection with consumers today! https://lnkd.in/dqzQTGdm

This as an opportunity to innovate and connect more deeply with our consumers. By focusing on storytelling and digital engagement, we can build stronger, more authentic brands and set new standards for success. #SurrogateAdvertising #AlcoBevMarketing #AdvertisingRegulations #MarketingInnovation #DigitalMarketing #ResponsibleAdvertising #BrandStorytelling #MarketingStrategy #ConsumerProtection #IndiaAdvertising #ExperientialMarketing #BrandEngagement #CreativeCampaigns #IndustryTrends #AlcoholAdvertising

These are the five strategies we used to scale this new DTC collagen brand’s revenue from $0/month to over $23k/month in 60 days. 1. A high-conversion landing page with a 50% off + Free Gift offer, besting all the biggest competitors, making it a no-brainer to buy from us. 2. Optimizing their product pages for subscriptions 3. Using UGC reviews in the Product and Landing pages 4. Using advertorials as a top-of-funnel strategy to leverage those lost cost keywords on Google to acquire new customers 5. Exploring specific angles for different audiences: since collagen has several benefits, separating those benefits into categories such as “Beauty” and “Mobility” and then focusing on the benefits that are attractive to people looking for collagen for those reasons made it much easier for us to grab the attention of these audiences. And with that, the brand’s revenue is growing at 94% per month.

The hook effect, a strategy originally applied in serialized digital media, can be effectively utilized across various industries, including theme parks, catering services, toy manufacturers, and online streaming services. By offering an enticing initial experience, businesses can foster anticipation and loyalty, driving increased engagement and revenue. This strategy enables customization and segmentation, tailoring offerings to meet specific customer preferences. Whether through discounted initial visits, free samples, or trial services, the hook effect enhances customer satisfaction and retention. Implementing this approach involves identifying engagement opportunities, collecting and analyzing data, personalizing experiences, and continuously optimizing strategies to ensure sustained growth and profitability. https://lnkd.in/dk-t7qzd

My first story for exchange4media is out! 🥳 How can brands leverage push notifications to pull customers their way? Read to find out 👀 Includes fantastic inputs by Amit Verma | Chandramouli Nilakantan | Preetham Venkky #PushNotifications #DigitalMarketing #Branding

People buy YOU before they buy your products. Building your personal brand to relate to your customers and introducing that same warm, fuzzy feeling from in-person connections is the surefire way to develop deeper connections and drive more sales. 📈 #streamstyle #popstreams #directselling #directsales #shoppablevideo #authenticity