GrowTal’s Post

Great chatting with you as always, Matt Hertig. You offered up some great reasons to use media mix modeling and highlighted all the great success marketers can get from ChannelMix. I can’t wait to see all the future wins you bring in for marketing teams.

64% better CAC’s with podcast-style ads. Let’s break down the 9-part winning structure for our new ad: 1. Hook where host asks about the product name 2. Attention-grabbing question that hints at the product value 3. Problem sequence 4. Highlight specific failed solutions 5. Introduce the solution 6. Re-introduce the product 7. Reasons to believe 8. Desired outcome 9. Call to action Have probably produced 30+ podcast-style ads the last 60 days. Works when you have: - Strong hook - Proper structure - Authentic delivery Easier said than done.

Is Taylor Swift a marketing genius? 🤔 This week Brittany Hodak is going to uncover the formula she learned from working with Taylor Swift to create a cult-like following of Superfans! #dbdlpodcast #marketingstrategy #taylorswift #businesspodcast

A bad ad costs $1,500; a great one nets $100k+. Here’s a format that lowers CAC for clients: - Hook - Listicle benefits - Product Intro - Unique Mechanism - Social proof - CTB Other ad formats we’re scaling in Q4: - Mini VSLs - Podcast Style Ads - Education focused Ads CMOs, looking to profitably scale spend in Q4? You don’t need to a/b test campaigns, you need to test creatives. (Link to ad examples in the comments. )

Every agency should be able to run at 20% profitability on a consistent basis. But as agency owners, sometimes we get in our own way and become the bottleneck to our agency growth.  For this week’s solocast, I’m breaking down the five biggest things agency owners do to stifle their agency’s growth. Whether it’s not being able to get out of the day-to-day operations, or not trusting what your numbers are telling you, these are all things most agency owners encounter at least once while growing and scaling the business.  The good news — you’re not alone. These five issues are very common. The bad news — they can be a tough pill to swallow and difficult to course correct once you realize what’s happening.  This episode will give you a detailed guide to recognizing these common patterns and behaviors for agency owners and what to do to get your agency back on the path to growth and profitability. https://bit.ly/3AIaRKb [Sponsored by White Label IQ: https://bit.ly/3abMMrU]

In this episode, Chris Simmance, The Agency Coach, speaks with Em Glover who founded Victress Digital. We talk about organic growth, making an opportunity to go global out of a global crisis. Also learning to say no to the right things, and listening to gut feeling for success for the best results.

It keeps getting better… Look who’s joining CommaCon as our next headliner: It’s THE Newsletter Guy. (Like, actually.) COMMACON SEASON 1 Episode 4: Newsletter Growth 📅 Wednesday, June 26th, 3-4 PM ET 📍Online. Everywhere. Via Zoom. 🎙️Moderated by Jeanine Suah, Creative Strategist at storyarb ✨ Meet the Headliner: Matt McGarry is the go-to guy for everything newsletters, especially when it comes to growing your subscriber count. As the founder of GrowLetter, Matt has upleveled some of the biggest newsletters in the world – like The Hustle, Codie Sanchez, and The Milk Road – raking in 15 MILLION in total subscribers. 👉 What to Expect Matt will be spilling the tea on his proven strategies for exponential growth…AND what to avoid. Come to find out the best infrastructure tools, the value of paid + organic social, email platform growth and so. Much. MORE. And a little cherry on top: attendees can ask your burning questions during our Live Q+A segment! Real talk - some of ya’lls newsletters need a little TLC. Take the first step now. Register for CommaCon. https://lnkd.in/gYzgjanh

Haven’t listened to episode 2 of Marketing Magnified yet? It’s a good one! Join Jay Schwedelson, founder of GURU Media Hub and SubjectLine.com, as we dive deep into subject line secrets, from using numbers to grab attention to adding sneaky ellipses (…) for suspense. Don't forget to add it to your queue—your subject lines will be sharper for it! https://lnkd.in/ggsCMZjq #EmailMarketing #MarketingMagnified #SubjectLines #MarketingTips

Sean Cannell: YouTube Secrets for Business Owners | Part 1 Youtube might be the key to unlocking your business’ potential! 🗝️ Sean Cannell, a mastermind with a seven-figure media empire, dives into why YouTube remains the king of content platforms, offering unmatched opportunities for connection and growth. Today on YAP, we discuss: 🌐The unbeatable edge YouTube offers over other platforms ❤️How videos create lasting relationships with your audience 🌳The secret to generating passive income through evergreen content Stay tuned for part TWO later this week 😉 If you listened, learned and profited from this episode, I’d love to hear your thoughts in a review: https://lnkd.in/eSd3Wb_9

🚦In this recap video of 'Digital Strategy' from my YouTube series, I flesh-out the action-steps for what's ahead for the channel. 🎞️I take my audience into a visual breakdown of the way that my ideas came to life through content and planning, from its inception into future events and options. I use this video to guide viewers into short briefings about my projects, and blend it together with animations and story-telling. I wanted to show some of my knowledge and experience with social media and organize our online community with fun things around it outside of just watching or following along. This video starts an introductory-theme of activities known as 'Tech Wars, which is an assortment of events, activities and community building possibilities. The title of the video in context with the material is as transparent and safe as I could engineer a shared report of the agenda for people to get behind and see things they might stick-around for. It was my way of demonstrating avenues that l'd be able to convey value, enjoyment, experience and entertainment for an audience of people. My strategy was logical: • Lay out the groundwork for more people to join, help, watch and be involved. Call the entire thing 'Tech Wars', until it's ready to launch at capacity. 📼Catch the full episode on my YouTube channel at Mark DellaPenna Jr. 🚀Follow Digital Business Traffic to support a small business dream, join a creative community and make more business! #Business #CreativeMediaAgency #BrandStory #DigitalBusinessTraffic