Ad spending in the U.S. is on the rise, expected to increase by over 9% in 2024, and that's not counting political or Olympic spending! Advertisers will likely be experiencing some higher costs as a result, so plan accordingly! #USAdGrowth #AdBoom2024 https://loom.ly/u0Tzx7A
Growth Marketing Werks’ Post
More Relevant Posts
-
📱 Mobile Messaging & CPaaS | Global Enterprise Sales 🌍 | Specializing in A2P SMS & Conversational Channels 💬 | OTT Services & Chatbots Enthusiast 🤖 | Interconnections & Procurement 💼
Global #advertising spending will grow 4.4% in 2023 and another 8.2% in 2024, which will push the total to over $1 trillion. #digitaladvertising #digitaltransfomation #mobiledevices #customerexperience LINK Mobility
Global ad spending on track to top $1T for first time, WARC says
marketingdive.com
To view or add a comment, sign in
-
The amount spent on advertising worldwide will increase by 4.4% in 2023 and another 8.2% in 2024, surpassing $1 trillion for the first time, according to WARC. Read more: https://lnkd.in/eB86cZWU #PublicisCommerce #advertising
Global ad spending on track to top $1T for first time, WARC says
marketingdive.com
To view or add a comment, sign in
-
Our screenshot volumes are a small indication of how things are going in the digital ad market. Higher screenshot volumes = Higher campaign volumes. Based on our volumes, the ad market is as hot as ever, and has been since the 2nd half of 2023.
Ad Spending Will Jump More Than Anticipated in 2024 - AdMonsters
admonsters.com
To view or add a comment, sign in
-
Analysts are optimistic for digital media companies and Q4 advertising revenue! Soft YTD results, realigned orgs, and improving economy are primary contributors in a surge in ad spend!! #digitalmedia #digitaladvertising #mediasales #advertising #brandedcontent #adtech
Signs of optimism shine through the ad market following a bleak year
axios.com
To view or add a comment, sign in
-
Several forecasters have recently increased their U.S. projections for ad revenue for the year, suggesting rosy outlooks for an improved economy ahead of the presidential election season and this summer’s Paris games. These two major events are overlapping at a critical moment for opportunities in ad tech, as digital advertising makes gains thanks to connected TV, retail media, political spending, and more. #connectedtv #retailmedia #advertising
What's driving the rosy outlook for the U.S. ad industry this year? | The Current
thecurrent.com
To view or add a comment, sign in
-
Explore the projections and insights behind the anticipated $1 trillion global ad spend in 2024 in this comprehensive article. Discover regional trends, industry shifts, and the dynamics driving the future of advertising expenditure. #AdSpending #GlobalMarketing #AdvertisingInsights
Deciphering The $1 Trillion Global Ad Spend Projection
mediapost.com
To view or add a comment, sign in
-
Delve deep into the dynamics of advertising expenditure in the United States with AppLixir's comprehensive analysis, shedding light on the key players and prevailing trends. In an era of increasing complexity and fragmentation, understanding the distribution of advertising dollars across various mediums is paramount. With digital platforms emerging as the frontrunner, traditional mediums like television and print media continue to hold their ground, catering to diverse audience preferences and consumption habits. https://lnkd.in/e9nNVuZB
America's Advertising Spend - Who & Where A Complete Guide to Ad Monetization and Rewarded Video Ad Markets -
applixir.com
To view or add a comment, sign in
-
Steadily-increasing year-over-year gains continued in February 2024, with a growth doubling that of January, moving from 5.2% to a 10.4% lift, according to Standard Media Index's Guideline Ad Market Tracker. U.S. Ad Spend Up For An 11th Consecutive Month, With First Double-Digit Gain Since 2022 https://ow.ly/UfzQ50R4ytW
U.S. Ad Spend Up For An 11th Consecutive Month, With First Double-Digit Gain Since 2022.
insideradio.com
To view or add a comment, sign in
-
CEO Heart & Soul Marketing | Driving Profitable Growth with Purpose-Driven Solutions | Leading with an Empathetic, Entrepreneurial Spirit | Big Ideas Anchored in Strategy & Human Truths
Happy to see the ad industry finding stability after pandemic and economic-induced uncertainties. Global advertising /media expenditures are forecasted to grow in 2024 @ 5.3% (down from 5.8% in 2023). Noteworthy is the 4.2% growth expected in North America (excluding political advertising). Though slower growth rates are projected, I'm glad to see growth overall. Building brand equity should never be held hostage to the whims of the forecast, but unfortunately many do. #Advertising #MarketingTrends #DigitalAd #IndustryInsights
Ad market finally begins to stabilize
axios.com
To view or add a comment, sign in
-
S&P Global Ratings kicked 2024's advertising outlook off on a stronger-than-expected note, issuing a forecast that U.S. ad spending will rise 7.6% -- nearly two percentage points greater than the most recent agency holding company composite, which projects a U.S. growth rate of 5.8%. The S&P report, aptly titled "Powered By Digital," projects U.S. digital ad spending will rise 10.2% and 8.5% respectively, this year and next, while "legacy" media ad spending will rise only 1.8% this presidential election year, and will decline 5.9% next year. #advertising #mediaspend #tvadvertising #digitaladvertising #ads
Credit Ratings Giant S&P Begins '24 With Bullish Ad-Spending Outlook
mediapost.com
To view or add a comment, sign in