Growth Marketing Werks’ Post

Why Successful Marketing Strategies Must Integrate AI, Starting Today

The prevalence of AI over the past year has made it impossible to ignore, leading to widespread discussions on the subject. Despite this, only a limited number of companies have begun integrating AI into their daily operations. Rob Dickens, the Global Strategy Director at EssenceMediacom, offers five recommendations for marketers looking to leverage AI for enhancing their marketing strategies. Read the article here: https://lnkd.in/eeWSikma If you want to get to grips with implementing AI in your organisation, our Activating AI toolkit is packed full of resources and use cases to help you embark on your journey. Download here: https://lnkd.in/eCaMigSB

AI-driven marketing, the role of human input and quality data is pivotal. During Cannes, Adweek highlighted that generative AI's effectiveness hinges on the quality of the data it learns from. In today's privacy-focused landscape, first-party insights gathered directly from customers are considered the most valuable. The panel explored how human creativity complements AI in enhancing traditional marketing tasks, underscoring the ongoing evolution of AI's role in shaping the industry's future. Find out more here: #Cannes #Marketing #AI #Data

🌟 Discover the Future of Marketing: Unleashing the Power of AI! Excited to unveil our latest blog post diving deep into the transformative impact of AI in marketing. Learn how businesses are harnessing AI to drive growth, enhance the customer experience, and stay ahead of the competition. Read the full article now for insights, real-world examples, and best practices: https://lnkd.in/dGzWFesU #AIinMarketing #DigitalTransformation #IMPACTICO

This week on the #DOTL show, learn from Paul Roetzer, Founder and CEO of Marketing AI Institute how to leverage AI as a DMO. Find out more about the power of generative AI and how it can transform your approach to content creation and data analysis. From problem-based models to use-case scenarios, learn how AI is reshaping the industry and creating new possibilities for destination marketers. Paul shares how to start incorporating AI into your business to stay ahead of the destination marketing curve and shares his insights on how AI tools can streamline tasks and drive better results for your destination.

Here’s a beginner’s guide to AI usage in marketing: https://lnkd.in/dU6SWQps Hope you find it useful!

Sam Altman: "... 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI — and the AI will likely be able to test the creative against real or synthetic customer focus groups for predicting results and optimizing. Again, all free, instant, and nearly perfect. Images, videos, campaign ideas? No problem." #samaltman #marketingfuture #aimarketing #digitalmarketing

Amid all of the challenges #marketers face in implementing Artificial Intelligence (#AI) in 2024, they see personalization as the main use of AI: 34% strongly agree that AI can significantly help them personalize #content and target individual customers and 52% somewhat concur (from “Leveraging AI In #Marketing: Strategies, Tactics & Trends,” a study by Ascend2). This echoes the thoughts of Yannick Bollore, CEO in Havas, in a recent article in Ad Age: "I predict 2024 will be the year of the 'human factor' behind AI.” #adage #contentstrategy #contentcreation #aicontentediting #aicontent #aicontentcreation #writingforhumans #writing

Explore how #AI is transforming #marketing strategies. David Williams and Xinli Jia of Accenture Song Ireland highlight the need for AI integration to enhance #advertising effectiveness and predict a rise in AI maturity by 2024. Dive into their insights for a competitive edge. https://accntu.re/3Qf63AI

Beyond the AI Mirage: How Marketers Can Turn Potential into Performance Despite its immense potential, AI adoption in marketing is hampered by several critical factors. Overcoming the FOMO mindset is a critical step in unlocking AI’s full potential. https://ow.ly/fTju50Q9ATg