Growth Marketing Werks’ Post

Here’s the Winter 2023 Social Listening Software Customer Success Report in which Awario is named as Top Performer by FeaturedCustomers Get the full report here: https://lnkd.in/dFxrAwkr #report #customersuccess #software #b2b #SocialListening #SocialMedia

Benefits include increased revenue, improved customer experience, and gaining a competitive advantage in the B2B tech sector. Read the full article: The Incredible Aligning Marketing and Sales in B2B Tech ▸ https://lttr.ai/AHPqa #WellOiledMachine #Uncategorised #CustomerRelationshipManagement #AchieveSharedGoals

People believed B2B dealings were cold, devoid of emotions... until Google dropped a bombshell! 🤯🔍 According to the Google CEB 2009 Customer Experience Survey, B2B customers actually share a profound emotional connection with their vendors – surpassing individual consumer bonds. 💼🤝 https://lnkd.in/gZnJymX4 🔍 Curious to know why? 🤔 Stay tuned for tomorrow's update as we delve into the WHY behind this revelation. Uncover the secrets, understand the dynamics, and explore the untold truths about emotions in B2B interactions. 💬📈 . . #b2bmarketing #consumerbehavior #marketingandadvertising #Google #b2b #T7E #Mythvstruth

Marketers will be making an even greater impact on B2B success this year. And unsurprisingly, they will continue to be asked to do more with less. #B2BMarketing #AI #Upskilling #Technology 3 ideas for B2B marketers entering 2024 https://lnkd.in/g83NSVXS

We all want to grow our businesses quickly! Staying organized should remain a top priority in order to maintain sanity, and of course steady growth. Using 1 platform to house ALL your email, SMS, chat, social platforms, payments, invoices, contracts, estimates, etc not only makes sense; it won't make you dizzy! Get Organized! Get Growing!! https://lnkd.in/gr7VDzMY #businesssoftware, #businessautomation, #businessgrowth, #smallbusinessownerlife, #b2b, #b2bsoftware, #b2bmarketing, #multiunit, #multibrand, #businessmarketing,

According to EMARKETER, 77% of B2B decision-makers globally use chat tools for product discovery. Check out the full chart in the link below. #digitalmarketing #B2B #product #digitalmarketingtools

There are a lot of benchmarks on the length of B2B customer journeys out there.📆 But do you know how long your customer journey is? Dreamdata says 192 days from first touch to customer on average in B2B. That's fine, but it probably varies a lot from industry to industry and company to company. How useful is it for you, if you don't know if it applies to you? At CyberPilot we see an average of 292 days. Way longer than the benchmark. Next question? What do you even use this number for? Two things. 1. If you do a new top-top-funnel initiative (demand gen, awareness, call it what you want). You can't evaluate it after 30 days. You simply have no way of knowing if it works. You can look at indicators through other metrics, but you can't know for sure before the customer journey length is completed. Indicators are important though. Ain't nobody got time to wait 292 days. 2. Now you have a baseline instead of a benchmark. You can try to shorten the customer journey. If you do better content, if you answer people's questions etc. You can shorten the length of the customer journey. It might never reach what we see in B2C, but it can be really valuable. How long is your customer journey? #b2bmarketing

We're all set! Join us today at 2:00 PM for our webinar "From Data to Deals: AI’s Impact on the B2B Lead Journey". Don’t miss this opportunity to gain valuable knowledge on how AI is revolutionizing B2B lead journeys. Click on this link to tune in! https://lnkd.in/gqcVVbvm #B2Bleadjourney #webinar #leadgeneration #artificialintelligence #ailedmarketing