Growth Marketing Werks’ Post

ROAS isn’t just about getting clicks and conversions. (Though we want those too!) Maximizing your return on ad spend can actually give you an advantage, especially in competitive industries like fashion and beauty. A higher return on ad spend means your campaign is profitable, which gives you a competitive edge in the market because you’re able to invest in further growth and even outbid competitors for prime ad space. We’ll be diving into all the benefits of maximizing your ROAS in our live webinar—Maximizing Your Return on Ad Spend: 3 Best Strategies for Your Brand—on September 12th at 2 pm ET. During this session, we’ll talk about why return on ad spend matters and share the 3 best strategies to get the most bang for your advertising buck. And we’re going to show you real examples of clients that have used these same exact strategies to get massive results. Snag your spot at the link below! https://lnkd.in/e2dRJn28

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I've recently joined ISBA's Media Leaders steering group and had my first session this week. Focus was on Proprietary (somewhat confusingly also inventory and principle) Media and its pros VS cons. Definitely nuanced and worth exploring if on your media plans. P.S ignore my naff proprietary image as there is nothing proprietary about proprietary media, but interesting to see where the word "proprietary" comes from nevertheless Thanks to Bobi Carley and Claudia King for organising. #media #marketing

Experimentation is key to unlocking growth in a modern media environment and at the core of iProspect’s philosophy. Grace Letley, Head of Strategy, iProspect UK and Elizabeth (Libby) Darley, Head of Planning, iProspect UK urge clients and agencies alike to embrace the competitive advantage experimentation offers, through times of uncertainty and beyond. Read more from Campaign UK here: https://lnkd.in/eb9vTfMu

Learn how to identify those crucial inflection points in your marketing strategy and make every dollar count. Understand the balance between media and creative investments, and uncover innovative ways to engage with the customers you've already won. 🎯👥 Chris Rigas, VP of Media at Markacy, sheds light on the concept of incrementality and knowing when to pivot to new channels for better growth💰 Get the whole conversation here - https://lnkd.in/edM975ZX

Learn how to identify those crucial inflection points in your marketing strategy and make every dollar count. Understand the balance between media and creative investments, and uncover innovative ways to engage with the customers you've already won. 🎯👥 Chris Rigas, VP of Media at Markacy, sheds light on the concept of incrementality and knowing when to pivot to new channels for better growth💰 Get the whole conversation here - https://lnkd.in/edM975ZX

⏰ Sales Managers do NOT want to miss this webinar! Your reps are going to love it too! 🎆 Addy Combs, Digital Director from Walnut Broadcasting / Performance Digital, will be joining Benjamin Bouslog, Elizabeth Bernberg and Daniel Olivares to dive into how she leveraged the AdCellerant partnership and platform to inspire and educate their sales teams on the benefits of digital sales. 📒 Learn how to manage sales team expectations, promote digital products, and insulate your core products while growing your business. Find out what it really takes to 2x-3x your digital revenue numbers in 6 months or less! ✅ Register here - https://lnkd.in/gp3HcTQP #localmedia #digitalrevenue #salesadvice

Embracing a managed services approach is becoming a game-changer for major media brands! Discover how this shift is reducing complexity and securing profitability. Read the latest from Edgio's Eric Black.

As ad tech evolves, Jafar Fathul Haq stands out as an Innovator and programmatic leader at Group M Nexus – bringing greater success for clients with his unique perspective across both planning and buying in the digital marketing landscape. Learn more about his vision for the future: https://bit.ly/3unb3eH

How to win the modern PR game: 1. Frame your industry as a choice between the *new game* your company is playing vs the *old game* everyone else is stuck in. 2. Consistently deliver the receipts (data, case studies) to defend that lofty proposition 3. Elevate your customers like rock stars across your key verticals and enable others to envision that pathway to *their own* success If you do all of this with overwhelming competence and consistency? You’ll do what all the brands you admire have done: You’ll spark a movement. This is the way ✊ #publicrelations 👇