Growth Marketing Werks’ Post

New Webinar: 🌎Conscious Conversations: A Sustainability Webinar Series Brought to You by the 4A's and Ad Net Zero 📗Part 1 | Sustainable Advertising: Actionable Strategies for Agencies ⏰Date & Time: April 23, 12 pm ET 📢Register here: https://bit.ly/3vHeaz9 Featuring: ✨Matt Bourn, Co-Author, Sustainable Advertising & Director of Communications, Advertising Association ✨Alison Pepper, EVP Government Relations & Sustainability 4A’s ❗What's in store: The webinar will delve into the strategies laid out the new book co-authored by Matt Bourn and Ad Net Zero Chair Sebastian Munden to equip advertising and marketing professionals to take positive action and support a more sustainable future. We'll cover: - Case studies and practical guidance - Sustainable Advertising manifesto and checklist - Transparency in advertising, preventing greenwashing, regulations, self-regulation, organizational alignment and prioritizing accuracy in environmental claims. 💲 Save 20% on the book with code 4AS at checkout: https://bit.ly/3TWTX0j #sustainableadvertising #sustainability #climateaction #EarthMonth #ConsciousConversations #webinar #4Aswebinar

Tip of the Day: Embrace sustainability in digital marketing. From eco-friendly campaigns to conscious content, sustainable practices not only benefit the environment but also resonate with conscious consumers. Sustainability is not just a trend; it's a responsibility. At BBE MEDIA, we advocate for sustainable digital marketing practices. From eco-friendly campaigns to conscious content creation, our passionate experts can guide your brand in making a positive impact on the environment and connecting with conscious consumers. Ready to make your digital marketing sustainable? Connect with BBE MEDIA for eco-conscious strategies. Comment or DM us to start the sustainability conversation. #delraybeachlocals #delraybeachfl #southfloridaliving #palmbeachcountyfl #palmbeachcounty #palmbeachcountylegend #influenceflorida #socialmediatipsandtricks #socialmediastrategists #socialmediatemplates #socialmediaplanning #businesslevelup #businesswales #businessthenextlevel #marketingconsultation #digitalmarketingstrategists #contentcampaigns#contenttips#contentstrategy #contentplanning #createcontent #contentmaker #lightchaser #floridavibes #creativedirection #creativestyling #planningcontent #contentplan

🌱 Did you know that programmatic ads, while powerful, come with an environmental cost? Recent research sheds light on significant carbon emissions and ad wastage in the industry. 👀 Attention metrics could be one of the game-changing solutions to this problem! Read our full article here 👇 #SustainableAds #Receptivity #GreenAdvertising #Innovation

In 2023, the marketing industry added sustainability to its list of talking points. In 2024, marketers and their partners will work on measurement standards and move toward accountability. #marketing #sustainability #accountability https://lnkd.in/e_Kzkn7D

The advertising world is undergoing a profound transformation. Sustainability is no longer a niche - it's a necessity. Our latest blog post delves into this seismic shift, examining how authenticity, digital innovation, and eco-conscious storytelling are becoming integral to brand strategies. Key Insights: ✅ The critical role of authenticity in avoiding 'greenwashing' ✅ The surge towards digital to minimise environmental impact ✅ How eco-friendly packaging is revolutionising brand appeal ✅ The power of collaborative campaigns in amplifying sustainability ✅ Engaging educational efforts to inspire environmental stewardship Join the conversation on how we can collectively foster a greener future in advertising. Read, share, and let's lead the change together. 🔗 https://lnkd.in/dY8H8s5b - #thecollectiveone #greenadvertising #advertisingagency #marketingagency #brandingagency #socialmediaagency #brandlove #rutland #oakhamrutland #oakham #unitedkingdom

It has never been more imperative than right now for the advertising industry to become more sustainable. In another highlight from 2023, our CEO and Co-Founder Tim Vanderhook shares insights for promoting transparency around #sustainability and emphasizes why companies should make it a priority. Check out the article in Fast Company here. https://lnkd.in/dYi7QakA

Check out this new book with actual, actionable steps agencies can take to become more sustainable.

Our new book, Sustainable Advertising, published by Kogan Page, is out today. #sustainability matters. Not just for the OBVIOUS reason, but because it is also central to the #advertising industry’s future - how we respond to #climatechange will shape everything we do. I’m hugely grateful to co-author, Sebastian Munden, the WRAP & Ad Net Zero Chair, for joining me in writing this book and to Credos editor, George Grant, for helping get it over the line. It’s been fascinating to review advertising’s efforts around climate change and put forward a viewpoint of what a more sustainable industry, from end to end, could look like. The opening chapter sets out a manifesto and there's a checklist in the closing chapter, sandwiched between 14 chapters of research, insights, case studies, and guides, to help people hopefully take one step closer to working more sustainably. It’s a huge opportunity - 21st-century advertising’s most exciting and fulfilling brief! Huge thanks to everyone who helped with contributions - many folk listed in the acknowledgments. We take Sustainable Advertising on tour now to help keep the sustainability conversation in our industry alive and encourage more progress. There really is no time to lose. Thanks too to Advertising Association colleagues: Stephen Woodford Sharon Lloyd Barnes Lisa Hayley-Jones Mariella Brown Suzanne Costello (She/her) Lewis Wood Phoebe Sallitt Grace Hughes Krisha Mulchandani Sarah Virani Konrad Shek Chris Walker Will Lane And the Ad Net Zero team: Elle Chartres Anthony Falco Alex d'Albertanson Sam Woodman PIEMA REnvP John Osborn Rachel Schnorr Danielle Willett Amy Nash https://lnkd.in/ejPWA2d5

Coming to the US in a few weeks, but available to pre-order now! A labor of love from Matt Bourn and Sebastian Munden with support from the Ad Net Zero community - a robust overview of how sustainability can and should be table stakes for marketing and advertising today. Practical guidance for how to carry this out, weaving these considerations into every step in the planning and execution of campaigns. #sustainableadvertising #responsibleadvertising #sustainablemarketing #adnetzero #netzerofuture

There are tools that exist today for advertisers to buy sustainably and for sellers to promote their more carbon efficient inventory, so some argue that there are other factors at play for delaying action around sustainability besides not having universal measurement guidelines #advertisers #sustainability #carbon https://lnkd.in/enc2wM4E