Y’all know how much I 😍 this cancellation flow 👇
Talking truth on leadership, growth, and why product marketing matters | 5x founder | 3x exits |
PMMs, check out this cancellation flow from Canva 👇 Shoutout to Kyle Poyar for sharing it: "I went to cancel my Canva for Teams account today -- but Canva's cancellation flow was so good that I changed my mind. And, no, it wasn't because they made me jump through hoops. Things I ❤️: 1️⃣ They reminded me that I have an amazing deal. I still pay $12.95/month, but prices have increased to $29.99/month. I'll lose my deal if I cancel. This is how you turn a price increase into a marketing tactic. 2️⃣ They created loss aversion by reminding me of the premium features I've put to use. Did I really use the background remover 622 times? Why?! (I mean, it is genius...) Loss aversion is a big part of why reverse trials work so well, too. After you've tried a premium feature, you become much more hesitant to lose it. 3️⃣ They made some clever UX choices that subtly influenced my decision. "Continue cancellation" is in a bright red button -- aren't you NOT supposed to click on the red button? Keeping my plan felt as simple as closing out an unwanted pop-up." -- Simple but powerful example. 👋 P.S. Make sure to give Kyle a follow!
